I. Business Circle Survey

A, focus on city survey, investment risk survey, investment budget, break-even analysis of shopping malls, and determine whether to open stores.

B. completion and training of system construction.

C, organize a purchasing team to investigate the market demand of goods, the positioning of goods in shopping malls and the number of SKUs of goods, and get the survey results.

D, determine the dynamic line of the store and the configuration of goods; Determine the self-operated part and the joint venture part, and make the sales plan.

Two. Staffing situation.

A, divide the requirements and responsibilities of all personnel.

B, the needs of sales promotion personnel, reported to the procurement, and asked to confirm when organizing the goods.

C, personnel training plan (managers and ordinary employees)

Three. List of engineering design and equipment procurement

A: Determine the design logo, VI and CI of the project to ensure the overall effect of the store.

B: Equipment demand confirmation, tender collection, price determination and contract signing.

Decision of information technology system

Four: marketing plan

A: A press release from the TV station.

B: Release and publicity of investment promotion information before opening.

C: Advertising, media and promotion activities before opening.

5. Prepare the expenses budget before opening, and get the sum of all expenses before opening.

implementation phase

1 company registration

A: Complete local registration.

B: All kinds of licenses are complete.

C: coordinate all general relations

2. Team building

Answer: The establishment of the team core, according to the progress of the store, formulate the corresponding team formation, one by one, in order to save its cost.

B: process establishment and core team training

C: staff recruitment and training

D: training evaluation

3. Engineering and equipment

A: The second decoration bidding is completed and the decoration will be carried out.

B: mobilization, installation and debugging of equipment

C: Completion acceptance of the project and equipment, and fire control acceptance.

4. Completion of goods

Answer: Complete commodity contracts and establish commodity data.

B: Determine the beginning inventory and the arrival of the first order.

C: display and adjustment of goods

D: Conduct six tests on 100% of the goods before opening.

Step 5 complete marketing

A: The establishment of public-private relations.

Media promotion and DM sheet making.

C: Carry out opening promotion and publicity.

D: prepare for the opening ceremony.

Progress control point

1: personnel arrived in time.

A: The core of investment promotion and procurement is that finance should be put in place before the project enters the market to ensure the timely opening of the mall.

B: The store manager will be in place two months before the opening, and the operation management will be in place 50 days before the opening to carry out all the work.

2. Critical control points

A: apply for purchasing a dedicated data cable.

B: eight weeks before opening, recruit employees and order training equipment for employees.

C: Six weeks before opening: Make the receiving plan and merchandise display plan. POS server in place, data cable connected.

D: Five weeks before the opening, the project is completed, cleaned, the main equipment is installed and debugged, and the goods are received and displayed.

E: Four weeks before the store is opened, the marketing plan will be implemented, and the merchants will enter the store for decoration.

F: Complete the investment promotion work three weeks before opening the store, and make sure that the merchants are in place.

G: Two weeks before opening the store, we will conduct trial production of fresh food.

H: One week before the store is opened, the goods are received normally, the fresh goods receiving plan is implemented, the goods are inspected, the price tag is made, the inventory is counted, and the equipment is put into trial operation.

Engineering Management

1: construction site management

A: Establish a perfect construction standard and punishment system.

The construction site needs orderly work.

C: strict safety measures

D: the environment needs cleaning

2. Construction quality management

Inspector of whether the construction is standardized

B: Check the materials entering the site, and establish the Registration Form for Materials Entering the Site and the Registration Form for Materials Leaving the Site (under normal circumstances, materials are not allowed to leave the site before the project is completed).

Supervision of construction process

D: project quality acceptance (emphasis: structural safety, electrical lighting, waterproof and drainage)

3. Project settlement management

Answer: According to the actual account period of the contract, it is forbidden to settle accounts in advance.

B: Strict quality inspection will deduct points for quality.

C: Strictly manage the construction period, and deduct money according to the contract if the construction period is exceeded.

D: strictly control extrabudgetary projects. If necessary, it must be approved in writing by the board of directors.

4. Other timely completion of fire acceptance and equipment management to ensure the smooth opening.

1: Equipment installation and debugging

A: Control the arrival time of equipment to ensure the consistency between the project and equipment installation.

B: The time limit for equipment payment is strict, and it is forbidden to pay in advance.

C: Electrician will supervise the installation process.

D: Electricians must participate in the whole process of equipment debugging.

2. Equipment acceptance

A: Initial inspection upon arrival (model, quantity, appearance, accessories, spare parts, documents, etc.). In strict accordance with the contract)

B: During installation, check whether there are any omissions and whether the products are qualified.

C: After the installation is completed, conduct the trial operation test.

3. Equipment management

A: Establish complete equipment management documents.

B: Establish perfect management documents for special tools.

C: Establish complete equipment files (such as warranty period, contact telephone number, etc.). ).

merchandise control

1: commodity plan

Answer: Complete the SKU plan of goods, determine the accurate layout and play good shopping chess.

B: The ordering plan and the arrival plan ensure the smooth progress of the receiving plan and the implementation of the commodity display plan.

C: Reasonable inventory is the basis to ensure the sales performance at the initial stage of opening.

D: The promotion plan needs to be absolutely attractive to more than 90% local customers.

E: The sales plan has a great influence on the display and location of stores, which is of great help to inventory control.

Step 2 receive the goods

A: Planned receipt; The emphasis is on single plan, category plan and inventory plan.

B: make an appointment to receive goods; Take the initiative to make an appointment, do not refuse to loosen the order, do not refuse to make a passive appointment, and follow up the reasons for not being able to make an appointment.

C: special refusal; Delivery with a single product quantity of less than 50% and a variety of less than 60% can be rejected. In addition, hedging belongs to commodities that exceed the receiving standard and other commodities that violate the receiving standard.

D: input in time; Goods received on the same day must be entered on the same day.

E: The problem documents and goods must be solved within 24 hours, which is the responsibility of the manager, and the relevant departments must provide unconditional assistance.

F: Track and record all abnormal situations in time. Report the abnormal record on the same day and solve it within 48 hours.

G: The operation department of precious commodities must designate a special person to assist in receiving the goods and store them in the high-value warehouse in time.

3. Commodity display

A: First of all, display goods according to the principle of classification.

B: According to the SKU scheme, determine the exhibition area scale (region-dynamic line, department-transition, category-theme area, category-location) and formulate the sub-category display scheme.

C: Make a layout according to the promotion activities, single product promotion efforts and estimated sales volume.

D: Use commodities to stimulate visual effects, and use words as little as possible.

E: the use of special monitors. Make full use of the display effect of walls and columns.

4. Pay attention to replenishment. According to the demand of promotion and display effect, make sales forecast, put forward inventory opinions in time, and follow up replenishment.

5. Commodity price label management

A: There is a special person in charge (2-3 people in each department, and absolutely not too many people are allowed to participate in the responsibility)

B: Make product labels four days before opening.

C: The cashier department must ensure that 100% of the displayed goods have been displayed, and the receiving department should make a price tag, and verify whether there are any arrived goods that have not been displayed, and make a price tag for the goods whose prices have changed in time.

D: Price change management: One week before opening the store, all incoming goods with price changes must submit a written price change notice to the store. 3 days before opening the store, you can't purchase more than 200 variable-price goods; 2 days before opening the store, purchase goods with variable prices not exceeding 100; 65438+ Buy no more than 50 items with variable prices 0 days before opening the store; If the price needs to be changed due to competition, the general manager needs to sign a charter before increasing the quantity.

6. Conduct a comprehensive commodity test at least once a day one week before the commodity test begins. The store manager is the organizer of commodity testing, and the cashier department is the main implementation department, responsible for summarizing and reporting the abnormal situation of goods passing through the machine, with the assistance of the operation department. The receiving department is responsible for following up the arrival of the goods on the shelves, the IT department is responsible for handling the goods that can't pass the plane, and the purchasing department is responsible for following up the abnormal price.

7. Commodity promotion

A: Promotion methods: activities, prices, gifts, discounts, tastings and exhibitions.

B: The operation department puts forward the demand for commodity promotion 20 days before the opening of the business, and the purchasing department negotiates within 5 days, and submits the list of promotional commodities for opening the store 10 days before the opening of the business and makes the DM for opening the store.

C: The Operation Department plans and implements the exhibition according to the promotion list, and carries out the special exhibition according to the sales forecast. And follow up to decide whether to replenish the goods in time.

D: The Operation Department and the Cashier's Department will focus on testing the opening promotion products three days before opening the store.

E: The promotion department is responsible for the preparation of various promotion activities three days before the opening of the business, and the group purchase personnel will start the group purchase and card sales to establish a good customer base.

Fresh product management

1: Determine the single product according to the local consumption habits and competitors' situation, fully combine the equipment, processing level and production capacity, and make a good SKU plan.

2. Enter data to confirm the tax rate of homemade products, and conduct cost accounting according to the recipe card of homemade items. The purchasing department will enter the system with a unified virtual price (purchase price and sales price), and the IT department will generate the electronic scale PLU code from the data of the fresh homemade product system. Then download the electronic scale for the first transmission test.

3. Management of recipe cards Make recipe cards according to the list of homemade products, conduct cost accounting according to the recipe cards, conduct trial production according to the recipe cards, then try them according to the results of trial production, and then adjust the recipe cards.

4. Gross profit control

A: First of all, we must determine the main competitors and secondary competitors. Prioritize.

Know the price of competitors.

C: Adjust the gross profit level and competitive varieties in a timely manner.

D: Production shall be carried out in strict accordance with the recipe card, and the arbitrariness of employees' operation shall be rejected.

E: Strengthen the management of receipt and loss reporting, strengthen the management of commodity freshness, track the changes of commodities in time, and effectively control the loss of commodities.

F: Determine the commodity cost according to the menu card, and determine the commodity price according to the market adjustment, so as to ensure that the fresh homemade products have a certain gross profit level and conform to the market rules.

5. Commodity testing: POS testing can be conducted after PLU code is generated. The inspection of fresh goods must be carried out by the fresh manager, and the cashier department is responsible for the inspection. The fresh department manager must report the test results to the store manager within one hour. Every time the price changes, it must be retested.

6. Promotion plan of fresh goods The fresh department must submit the promotion plan of the goods 12 days before the opening, and the fresh manager shall formulate the market sales forecast, display plan, inventory plan and production arrangement plan, which shall be implemented after being approved by the store manager. Focus on personnel with large sales volume.

7. Trial production of products

Answer: Complete the establishment of the recipe card fifteen days in advance. At the same time, prepare the raw materials for trial production and establish a tasting table.

B: Trial production of self-made products will be carried out ten days before opening, and the formula card will be adjusted according to the tasting opinions.

C: Every product must be tasted by at least five employees at the same time (comments must be made).

D: The menu card is determined by the fresh manager three days before the opening.

systems management

1: data is transmitted for the first time after the data line is connected. Check whether the line of each POS machine is unblocked and the data is correct.

2. IT will be transmitted twice the day before opening, and the specific time will be confirmed with the IT department the day before each transmission. If there are special requirements for data update and transmission, you should apply to the it department three days in advance.

3. Adjust the new price tag in time after each data download. If the operation department and commodity inspection team find any price abnormality, they should record it in time and report it to the store manager within one hour. The day before the opening, they refused to adjust prices on a large scale.

4. On the day before the opening, all the historical sales data will be cleared by the IT department, and then all POS tests will be conducted in the test state. Before the test, the cashier manager must be responsible for checking and confirming the goods.

Other important work

1: industrial and commercial registration, license handling (tax, hygiene license, food processing, imported goods, special license, fire protection license, etc. ) and price tag approval.

2. Equipment commissioning, power supply test, cash register pressure test, standby power supply test, mall safety inspection, etc.

3. The arrangement of employees, and the responsibilities and division of labor of each group. The establishment of emergency mechanism, logistics support, etc.

4. Preparations for the opening ceremony.

5. Staff mobilization meeting before opening (mandatory)