The World Cup economy triggered by crayfish has become a hot topic, and behind it, it is the hidden behind-the-scenes pusher to ensure that every crayfish delivered to consumers has excellent quality shrimp testers.
When summer comes, crayfish will usher in the peak of supply and marketing in a year. Especially in the World Cup every four years this year, crayfish jumped to occupy the "C position" in the snack market, and the price rose by more than 20%. But even so, it can't stop the fierce demand of foodies. According to the midnight snack data of the World Cup opener released by a takeaway APP, more than 280,000 bottles of beer and 6.5438+0.53 million crayfish were sent out on the opening night of the World Cup alone! ?
At the same time, 6,543,800 crayfish, which set off from Hubei and went to Russia by customized train, also entered the offline sales channel in Moscow through local merchants, and became one of the fans' delicacies in this year's World Cup with unique China flavor, which blew up the "crayfish wind" in China abroad. ?
The rapid growth of crayfish market is actually the epitome of the rapid development of the whole crayfish industry. According to the Report on the Development of Crayfish Industry in China (20 17), from 2007 to 20 16, the national crayfish breeding output increased from 265,500 tons to 852,300 tons, and the breeding area exceeded 9 million mu, making it the largest producer in the world. And its price has continued to rise in the last three years-data show that its price has increased by 290% in the past three years. With the price rising, the total socio-economic output value of China crayfish reached 268.5 billion yuan in 20 17, an increase of 83. 15% compared with 20 16, and the annual output value nearly doubled. ?
While unlocking the industrial chain, crayfish has also unlocked many different new jobs related to it, among which the position of "shrimp tester" has attracted much attention. This new type of work, which belongs to the new occupations of "sommelier" and "sleep tester", was born on the basis of the vigorous development of crayfish e-commerce, with an annual income of more than 300,000. The job is to eat crayfish every day. ?
Xiaoqu, who graduated from Cardiff University in the UK with a major in supply chain, joined Xinliangji last year and became a member of the company's shrimp tasting team. ?
In the factory where she works, carefully selected crayfish must be thoroughly cleaned for 2-3 times, and then passed through two production lines of manual sorting to remove dead shrimps and black shrimps before entering the subsequent frying and soaking. After these processes are completed, the workers will arrange crayfish with different tastes one by one and enter the environment of-196℃ for "secondary freezing and preservation". After that, the work of Xiaoqu has just begun. ?
"First of all, we should observe whether the crayfish are frozen tightly," Xiaoqu said. "After heating, it is necessary to observe whether the crayfish's body is complete and whether there is a broken clip." Before tasting, she should smell the crayfish to ensure that every crayfish that reaches the hands of consumers has a spicy and delicious taste. "But these are not difficult. What is difficult is how to judge the degree of Q-bomb of a crayfish, which is also the most difficult standard to quantify. " How can we accurately grasp the standards? Xiaoqu's solution is to eat, "eat thousands of shrimps and peel them."
Xiaoqu's workbench always prepares these two things-milk and water. Milk can help remove the pungent taste attached to taste buds, while mineral water can remove the salty taste, thus achieving maximum accuracy. In addition, Xiaoqu also records the shape, color, taste and spicy degree of each crayfish. If it is found that it is not up to standard, the whole batch of products will be scrapped.
Eating shrimp is a pleasure to others, but it has become a job here in Xiaoqu. Every day, she eats at least 2 Jin of shrimp, or even 5 A Jin days at most. During the World Cup, in order to ensure delivery, the factory often worked overtime until two in the morning. As a shrimp tester, Xiaoqu eats hundreds of crayfish every day. "I really don't want to eat shrimp after work." ?
In Xiaoqu's work place, there are about 50 full-time "shrimp testers" like her, who are responsible for evaluating the taste and quality of crayfish. Whether each batch of crayfish leaves the factory or not, they all hold the "power of life and death". "Don't really think that our shrimp tasters can eat whatever they want," Xiaoqu said. "It also has high requirements for professionalism. It is not easy to find a new colleague. " ?
Xinliangji, where Xiaoqu is located, is the first enterprise in the industry to put forward the concept of "shrimp taster" and the first enterprise to include this position in recruitment. This initiative not only reflects the strict quality requirements of enterprises, but also improves the standards of quick-frozen crayfish products, so that consumers can buy and eat with confidence. However, the staff of Xinliangji also admitted that shrimp tasters are not easy to find. "A qualified shrimp tester can earn up to 600,000 yuan a year, but he also has high personal requirements. Being able to eat, eating and judging the quality of ingredients must be the basic requirement. In addition, he should also know about cooking, quality control, supply chain and other links, in order to truly achieve' quality control', so that every box of crayfish has a quality to be proud of. In fact, this job requires very high comprehensive quality of talents. " ?
20 18 China crayfish industry development report shows that China's crayfish export market is mainly concentrated in the United States and Europe, accounting for more than 80% of the export market. In 20 17, the export volume of crayfish reached 19300 tons, and the export value was 2170,000 USD. At present, the world cup economy led by crayfish will not fade in a short time. On the contrary, with its outstanding performance during the World Cup, it is likely to set off another wave of enthusiasm around the world. ?
How to make crayfish produced in China truly become a popular and world-famous product? Xin Liangji, who focuses on crayfish, gives his own answer, that is, pay close attention to quality, monitor from the source, ensure food safety and use superior materials. From flavor research to product standardization requirements, Xinliangji's strict selection criteria not only won the hearts of China consumers, but also promoted their entry into the international market.
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