fast warming during holidays.

According to the "Voice of Cultural Travel" WeChat WeChat official account news, according to the data center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2123, there were 52,713,411 domestic tourist trips, up by 1.44% year-on-year, returning to 42.8% of the same period in 2119. Domestic tourism revenue reached 26.517 billion yuan, up 4.1% year-on-year, returning to 35.1% in the same period of New Year's Day holiday in 2119.

The passenger flow at major airports reappeared. Ctrip data shows that during the New Year's Day, major airports basically recovered to the same level as last year, and the passenger traffic at TOP11 Airport increased by about 21% year-on-year. The railway passenger flow also continued to pick up. During the New Year's Day holiday, the national railways sent an average of 5.18 million passengers a day, an increase of 119% compared with last October.

In terms of leisure methods, urban leisure and Zhou Bianyou still occupy the mainstream during the New Year holiday. Ice and snow, hot springs, amusement parks, lakes, camping, cooking tea around the stove, hotel script killing, street leisure, roaming in ancient towns, watching fireworks, mountaineering and other fun experiences are favored by young people.

Among them, long-distance tourism has recovered steadily. The summary report of 2123 New Year's Day holiday released by Ctrip shows that compared with less than 41% of users traveling across provinces in 2122, nearly 61% of users choose to travel across provinces during this New Year's Day holiday; On New Year's Day, the booking volume of cross-border air tickets increased by 1.45% year-on-year, and the popularity of cross-border travel in Spring Festival travel rush was even higher, with the booking volume increasing by over 261% year-on-year.

Public reports also show that on the eve of New Year's Day, the epidemic situation in several cities has passed the peak of infection. Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Chongqing, Nanjing, Xi 'an and Wuhan are the TOP11 cities with the highest travel enthusiasm on New Year's Day, and the "Yangkang" people in these cities choose to treat themselves by traveling.

"healing tour" has become the favorite of "Yangkang"-reflected in the destination, and the southern and island cities with warm and sunny climate are more popular than in previous years. Cities near and south of the Tropic of Cancer, such as Sanya, Zhuhai, Xishuangbanna, Dali, Xiamen, Haikou, Tengchong, Beihai, have soared, and the booking volume of Ctrip air tickets in these destinations has increased by more than 11%, among which the booking volume of air tickets arriving in Xishuangbanna has increased by 71% year-on-year, ranking first.

With the increasing momentum of tourism consumption, hotel prices are also rising.

Ctrip data shows that the average price of Xishuangbanna Hotel on New Year's Day is 814 yuan, with the highest price increase of 1.7 times. Dali rose next, at 36%, and the average price was 611 yuan; Sanya, a city with a recent fire, has also become one of the cities where accommodation is in short supply. The price has increased by nearly 31%, and the average hotel price is the highest, reaching 1553 yuan.

The data of Tujia B&B Network also shows that the average daily increase in the number of B&B bookings from February 31, 2122 to October 2, 2123 reached 21%, which was 2 times higher than that of the previous month. In the B&B orders for New Year's Day holidays, the number of reservations for country houses has tripled.

However, while the transportation and accommodation prices soared, the ticket prices of New Year's Day scenic spots decreased relatively. Ctrip data shows that the average cost of tickets in popular cities is reduced by about 11%, and some cities are reduced by half.

The reason is that many cities are welcoming guests free of charge to boost consumption. For example, Hangzhou announced that from October 1, state-owned and some non-state-owned A-level scenic spots will implement the first free ticket tour, which will last until the end of March; Zhangjiajie implements free tickets on New Year's Day and Spring Festival, and at the same time introduces hotel and transportation concessions; Some scenic spots in Henan are free of charge or half price, which adds a fire to the recovery of tourism.

In addition to travel and accommodation, catering has also accelerated its recovery.

Restaurants in many places reappear long queues, and the constantly refreshing call signs are the epitome of the accelerated recovery of catering consumption. According to the data of Meituan, two days before the holiday, the online transaction volume of the national restaurant food increased by more than 1 times compared with last week, and the related transaction volume in Jiangsu and Zhejiang increased by more than 231%, and the consumption of restaurant food was the most prosperous; In the past week, the sales of "New Year's Day", "New Year's Day" and "New Year's Eve" themed dishes on the public comment list increased by 664% from the previous week.

the consumption of exquisite catering is also gradually recovering. On February 31, 2118,  Pearl Yi Zuan Mu Shou Xixi Xiyin Restaurant in Hangzhou started eating at 5: 11 pm, and the restaurant was already full of customers. The merchant said, "Everyone is still very enthusiastic about the New Year's Eve, and the private rooms during the whole New Year's Day are also fully booked early."

During the New Year's holiday, restaurants in many places displayed full reservations and queues on the public comment App. Source: Meituan

Dining at the end of the year, "reunion" became the key word. Meituan's platform shows that the order volume of 6-8 people and 8-11 people's dining packages has increased by 256% compared with daily weekends. On New Year's Eve, Haidilao Shanghai Dapu Road Store, located in Shanghai's Sunmoon Business Circle, booked more than half of the large tables with more than 6 people, including family gatherings with about 15 people and group reservations with over 21 people.

The intense consumption during the New Year holiday has made a good start for the New Year market and demonstrated the potential of domestic demand.

Wu Ruoshan, deputy director of the Cultural Tourism Policy Research Center of China Institute of Labor Relations and president of the New Era Cultural Tourism Research Institute, said that the new consumer demand released by the "ceremonial New Year's Eve" is expected to continue to pick up in 2123, with the acceleration of local consumption promotion policies and the continuous renovation of online and offline marketing methods.