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How to examine the good and bad franchise chain companies

A franchisee if you can understand in advance into the chain franchise system, may encounter problems in the choice of franchise system, will form a self-judgment of good and bad headquarters based on the guidelines, the following is to choose and judge the direction of the good franchise headquarters:

1, whether the operator is fully committed: In person to the different locations of the Franchise to explore in the end, the field to understand the operation of the franchise, and to talk with the headquarters of the actual helmsman, the field to understand the contents of the talk and personal observation is consistent, and to feel the franchise owner's intention, whether the attitude is sincere, as well as on the future of the vision of the plan why? The first thing you need to do is to get your hands on a new one, and you'll be able to do that.

2, whether the management team has a complete business know-how and management skills:

Regardless of whether it is a large ping or a small ping store, the reason for the success of the business know-how and management skills accounted for a very important proportion of the skills in this area is difficult to a time to recognize the whole picture, but the eyes to observe, ears, mouth to ask, and heart to observe. Although it is difficult to recognize all the skills in this area, it is still possible to see the strength of the management team by observing with the eyes, listening with the ears, inquiring with the mouth, and analyzing and integrating with the heart. Observe with your eyes the strength of the merchandise power, the display of the merchandise, the design of the moving line, the effect of the CIS presentation, the choice of the location of the business district and the conditions of the location, the attitude of the service staff, the data of the various reports for calculating the structure of the performance and the balance of profit and loss, the data and photos of the education and training of the annual data and standardization of the industry flow chart, etc.; listen with your ears to the degree of satisfaction with the work of the team members and their ability to solve problems; ask with your mouth the inner doubts to find out the strength of the team. Ask the inner doubts, in order to understand the team personnel to answer the answer is uniform, trustworthy, through the basic test, can still see the strength of the management team.

3, the chain of franchise system has a high visibility: can not say that the high visibility of the chain of franchise system, must be a good chain of franchise system, but the high visibility of the system will love feather, will not arbitrarily destroy the credit and goodwill of the good and hard to establish, so choose to have a high visibility of the franchise system, it will be better to get a high-quality

4, whether the uniqueness and innovative merchandise power: the purpose of opening a store is to attract guests to the door continuously, so whether the uniqueness and innovative merchandise power, for the operation of the store is very important, so the franchisee must continue to be a period of time to carefully observe the franchise headquarters to develop the commodity The company's ability to develop merchandise.

5, whether the legitimate business, and has the ability to research and improve: franchise system is a business body, must be prepared for the nature of the legitimate business and the ability to have the vision and ability to operate the team will be with the changes in the environment, life style changes, competitors seeking new and innovative changes, seeking improvements and breakthroughs, in order to respond to the needs of society at large, and will not be in order to However, a loose and weak management team will not be able to change and innovate enough, and may even resort to legal loopholes.

6, whether the franchise headquarters has a perfect logistical support capabilities and financing plans: perfect logistical support capabilities, including commodities, raw materials supply capacity, will not be subject to weather, transportation, price and other factors change, there is a succession of ineffective or shortage of problems; with promotions, activities, advertising and other marketing and implementation capabilities, to allow the franchise to keep Vitality and combat effectiveness; with the ability to operate counseling, will not be encountered in the problem point, the dilemma of asking for help; with the development of new goods or services, each commodity or service has its own life cycle, how to maintain the novelty of the product or service, depending on the headquarters of the development of the ability of the strength and weakness of a good headquarters will not only gradually establish a perfect logistical support operating system, will also be based on the development of the social structure, and provide innovative measures, financing, and the development of a good headquarters will not only gradually set up perfect logistical support operating system, but also according to the social structure, and provide innovative measures. The development of a good headquarters will not only gradually establish a perfect logistical support system, but also in accordance with the social structure, to provide additional innovative measures, financing measures is one of them, good always help the franchisee in the easiest way to get the most favorable operating costs, this can be said to be a win-win strategy, on the one hand, not to reduce the burden of the franchisee, on the one hand, can enhance the willingness of the two sides to cooperate with each other, so in order to assess the franchise headquarters whether the good, it is worth referring to this point.

7, cultivate talent education and training: no training, let the franchisee to the market combat, is irresponsible practice, a good franchise headquarters not only have a detailed initial, intermediate and advanced education and training courses, but also from time to time for the needs of the personnel and market changes in the planning of such courses and field trips to the training to assist the franchisee to cultivate talent, and retain the talent. Franchisees to cultivate talent, and retention of talent. To choose a good franchise headquarters is not an easy task, like choosing the future of the other half, is to go through a period of time to measure and assess the final decision to be made, rather than manic gas even, randomly join, it is better to stew slowly and carefully, observing the subtle, I believe that we can find the best quality headquarters and perch.