But if you have to drink it, you will also drink Guinness.
Bottled beer can be divided into lager beer, light beer and stout beer. Budweiser, Heineken and Carlsberg all belong to Lager, while my favorite Guinness belongs to Stout.
Since I don't like all three kinds of beer, let's objectively compare their taste, packaging, advertising, publicity, culture, taste, price and other factors to get a systematic understanding.
Someone's taste
Budweiser Beer (USA) ★
Heineken Beer (Netherlands)
Carlsberg (Denmark)
Reason for winning: Most European beers tend to be slightly bitter, including Carlsberg and Heineken. Under this impact, Budweiser still defends American tastes. This taste is more suitable for China people.
parcel
Budweiser Beer (USA)
Heineken Beer (Netherlands) ★
Carlsberg (Denmark)
Reason for winning: Budweiser has never launched a commemorative product, and there are basically only two products. The regular version and Budweiser take the popular route and stand out in the packaging. Heineken not only has a regular edition, but also launches commemorative champagne corks at major events, such as the 2005 Masters Cup. The recent launch of the commemorative aluminum bottle is a gimmick. Although Carlsberg followed the trend and launched a new version of Chill brand beer, the overall feeling was not satisfactory.
advertisement
Budweiser Beer (USA) ★
Heineken Beer (Netherlands)
Carlsberg (Denmark)
Reason for winning the prize: Not only in many time slots on TV, but also in restaurants and entertainment places (consumption gathering places) such as bars and nightclubs, he has done targeted and sufficient publicity work. His publicity was quite successful, so that people would not forget his brand as long as they mentioned beer. Heineken is only sponsored and famous in large-scale entertainment activities, and has not done much publicity in other aspects. Carlsberg's advertisement is mediocre and has no achievements.
culture
Budweiser Beer (USA)
Heineken Beer (Netherlands) ★
Carlsberg (Denmark)
Reasons for winning the prize: Heineken often sponsors some large-scale entertainment activities (such as the Rolling Stones concert) and some sports events (tennis competitions) in a targeted manner, so that its entertainment culture and spirit can be more concentrated. Budweiser only sponsors and is famous for some large-scale sports events (such as the World Cup), and its business is complicated. Although it covers a wide range, it lacks individuality. Carlsberg is even more elusive. Although I can see its advertisements from time to time, I always feel that it has nothing to do with culture and the like.
official rank
Budweiser Beer (USA)
Heineken Beer (Netherlands) ★
Carlsberg (Denmark)
Reason for winning: Just like the result of cultural competition. Heineken's management embodies personality. Very fashionable.
price
Budweiser Beer (USA) ★
Heineken Beer (Netherlands)
Carlsberg (Denmark)
Reasons for winning: Market price (small bottle price in supermarket): Budweiser: 6 yuan, Heineken: 9 yuan, Carlsberg: 9.5 yuan.
The final result: Budweiser (USA), Heineken (Netherlands) and Carlsberg (Denmark) are all "zero".
Just like the World Cup, there is no final draw in sight. In China, Budweiser's market share greatly exceeds that of the other two companies, so the final result is a small victory for Budweiser. Although the result is a small victory for Budweiser, my personal preference ranking is: Heineken > Carlsberg > Budweiser. Because my taste is close to European, it is not surprising to have such a ranking. (The above is purely personal, please do not reprint, author: toutyou)
Finally, let's comment on other beers.
Corona: Very light. Lemon tastes better, but it's more like women's wine.
Suntory: Although it is the last brand in Japan, its marketing, price, advertising and publicity in Shanghai are very successful and have penetrated into people's families.