The high takeaway consumption frequency of the "Post-90s" is concentrated in the age groups of 18-25 years old and 26-30 years old, accounting for 36.1% and 22.5% respectively.
Recently, the China Hotel Association, in conjunction with the Meituan Research Institute, released a report on the development of China's takeaway industry in 2019 and the first half of 2020. The report shows that in recent years, the scale of the domestic food delivery industry has been gradually expanding, and it is expected that online catering will account for more than 20% of the entire catering industry in 2020. Among them, the post-90s have become the largest consumer group of takeaways.
Survey data from Avery Consulting shows that the scale of China's catering takeaway industry will reach 653.6 billion yuan in 2019, up 39.3% from 2018. By the end of 2019, there were about 460 million takeaway consumers among China's 900 million Internet users, up 12.7% year-on-year. The volume of orders and turnover also maintained a high growth rate.
Expanded:
p>The takeout market is still not saturated
Under the wave of "Internet Plus", a variety of life services are undergoing disruptive changes, and the booming development of catering and takeout is particularly notable.
This year, under the impact of the epidemic, catering takeaway is even more critical to the catering industry. The epidemic is widespread, long-lasting, and the prevention and control measures are strict. Consumers "home" home, the catering industry dine-in business by a huge impact. Against this backdrop, the habit of more users ordering takeout has been cultivated and strengthened, making it the most important source of revenue for many merchants.
Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade Institute, said that the contribution of catering takeout to total revenue has grown year by year, and is changing the pattern of catering companies' profits, so that catering companies have created a new profit growth engine in addition to dine-in.
Some experts also pointed out that the current market situation of China's catering takeaway industry tends to stabilize, but the market is still not saturated. Takeaway industry is expected to develop into a trillion-dollar market in the next 1-3 years.
Shenzhen Hotline - Post-90s become the largest consumer group of takeout accounting for more than 50%