In order to make a restaurant run successfully, none of the eight elements are indispensable: location, positioning, price, environment, service, advertising, marketing and financial control. Among them, service refers to comprehensive service, including what kind of dish service to provide, not only paying attention to the quality of the dish itself, but also providing a cultural connotation to customers with the help of the dish itself, and so on.

judging from the catering consumption in Hangzhou, two or three people are eating out more and more, and some special restaurants with good environment and good dishes are especially favored by this consumer group. Opening a restaurant is not just about serving a few delicious dishes. It should be very humanized in every detail, so that customers can really feel comfortable and feel that entering this store is a kind of enjoyment. For example, when the boss is trying a dish, he can't just take a bite to determine the quality of the dish, because the customer sits at the table for a long time. The boss should pay attention to whether this dish will make the guests feel bad when it is cold. After eating a good table of dishes, if the fruit delivered is not very good, it will spoil all the good impressions in front. For example, when decorating, the table is booked, which is very beautiful, and the chair is very comfortable to try to sit, but when the customer sits down to eat, he still feels uncomfortable. Why? Because the height between tables and chairs is unreasonable, customers will feel tired if they sit for a long time. These details are abundant even in a small restaurant. When you open a shop, you should think more from the customer's point of view.

You can learn from the common operating methods of Guangdong restaurants.

Representative method 1: legal pyramid selling (word-of-mouth marketing). The owner of a Guangdong restaurant had a whimsy and ingenuity, and adopted a marketing strategy, and the effect was very good. His specific practice is: When customer A comes to the restaurant for the first time, he charges all the restaurant fees, while when customer A brings others to the restaurant for the second time, he only charges 11% off the restaurant fees, and the other 11% is given to customer A. When customer A brings others to the restaurant for the third time, he only charges 21% off the catering fees, and all the rest is returned to customer A. In this way, the more times customer A comes, the more people he brings, and the more rebate A gets. Of course, there is a certain limit to this rebate, usually up to 51% off, and it is impossible to give all the food and beverage expenses to A. Similarly, he also adopts this method for customers B and C. As a result, the business of this restaurant is booming, attracting customers from other restaurants one after another. It can be seen from this that the specific methods of operating restaurants are indeed varied. As long as you are willing to use your head, you will come up with many ways to make money.

representative method 2. Two-pronged approach (software and hardware) As far as restaurants are concerned, there are two parts, namely, the visible part and the invisible part. The so-called visible part refers to the hardware of the restaurant, and the so-called invisible part refers to the software of the restaurant. Most restaurants that make money have some similar features in software and hardware. Specifically, there are the following aspects: a) The characteristics of the software-the invisible part are as follows: 1. Giving a good impression must make the guests have a deep good impression on the restaurant during and after eating. 2, giving people a good feeling is something that is difficult to explain, but it is very important. Therefore, we must make more efforts in the display, layout and color of restaurants to make people feel good. 3, people have a good mood. The service attitude of restaurant staff should be gentle and meticulous, so as not to annoy guests. 4. After entering a restaurant, people will feel a unique tenderness and happiness from loyalty. Restaurants are different from other places. Guests should be happy when eating. B) Hardware-The main features of the visible part are: 1. The location of the store should be reasonable, occupying as much land as possible, and people patronize it. 2. Cheap price; 3, clean storefront, try to use orange and ivory color, giving people a clean impression; 4, food should be rich; 5, the speed of serving should be moderate, not too fast, not too slow; 6, delicious taste; 7. A restaurant that only employs saleswomen will make guests feel good.

Representative Method 3-Developing Three Kinds of Eating New, Strange, Special and China people are the people who pay the most attention to eating in the world. After thousands of years of development, they have gradually formed a profound food culture. This is unmatched by any other country or nation. Guangdong people are pioneers, practitioners and disseminators of China food culture. In a country as big as China, since there is a saying that food is in Guangdong, it is enough to see the importance of Guangdong in China's food culture. It is no accident that there will be such a one-sided and outstanding situation. This is because Cantonese people know the three flavors best: novelty, strangeness, specialty and novelty, which means that Cantonese people like to eat fresh and delicious food very much. Although seafood and seafood are very valuable, Cantonese people have a special liking for them and love them very much. The so-called strangeness means that Cantonese people like to eat those strange foods very much. These foods are strange because most people don't want to eat them, while Cantonese people have a unique eye and make all kinds of delicious food. For example, many people don't know the delicious taste of rat meat, but Guangdong people have invented a method to cook rat meat, and they use rats that everyone feels hateful to cook. This is enough to show the curiosity and boldness of Cantonese people. The so-called specialty means two things: 1 specialty, 2 unique flavor

Representative method 4: vigorous seafood is not vigorous, vigorous seafood is synonymous with Cantonese cuisine, but the service of southerners is not vigorous at all. Take gentle formal service (continuously strengthen the quality and training of employees and establish a service level system)

and wish you success in opening a shop! Is this detailed enough? Hey, hey, hey.