introduction of the top ten fashion brands in the world (6)
Burberry: strong British color
(1) Founder: thomas burberry (Thomas? Burberry)
(2) Place of registration: basingstoke, England (1856)
(3) Designer:
Thomas? Burberry
founded Burberry Company in p>1856, specializing in the production of raincoats
After p>②1926, it became a designer group
(4) Brand line:
①burberry: clothing
②prorsumhorse (Plunge? House): accessories and other
(5) categories: gabardine raincoat, women's wear series, cosmetics series, sewing equipment, fine food, children's wear, luggage, watches, etc.
(7) brand identification: burberry
brand legend, a typical British traditional style brand-Burberry
famous magazine Men's Wear.
Burberry is an old British clothing brand. Thomas in 1835? Burberry designed a waterproof coat, which was named "Gabrielle" because of Edward VII's habitual command "Give me Burberry".
early hunting and fishing clothes must have ideal weatherproof effect, can withstand considerable wind and rain, and at the same time have good air permeability. Burberry clothing meets this requirement and provides excellent wearability.
After the invention of the automobile, Burberry immediately introduced men's and women's clothes for driving. Whether it is a convertible car or a closed car, Burberry can adjust itself to meet different tastes and styles.
In fact, meeting customers' requirements for taste and style is the source of Burberry's design. The traditional "Burberry Plaid" and "New Hausdorff" are registered and protected by the British Trademark Office, and have been widely used in Burberry design at present, with prorsum horse (Pronsu? House's trademark series of accessories, bags, cosmetics and watches made in Switzerland are also typical Burberry style features.
Nowadays, Burberry, a typical traditional English style brand, has become a household name in the world. Like a warrior in armor, it protects the clothing culture of the United Kingdom of Great Britain!
introduction of the top ten fashion brands in the world (7)
Renoir: Kenzo in the fashion industry
The ambassador fashion stage has long been monopolized by Europeans and Americans with a deep nose. Once upon a time, several designers from Japan, an eastern island country, stood in the center of this stage with a little mystery, a little unpredictability, and even more amazing. Kenzō Takada, a ready-to-wear designer, is an outstanding one. The success of this group of Asian designers with black hair and eyes not only blew a fresh and profound oriental wind into the European and American-based culture, but also gave great encouragement and confidence to the fashion industry colleagues who fought in the East, and they opened up a road from the East to the "fashion prosperity".
Kenzō Takada is well known for its eponymous brand "KENZO". This humble and humorous artist, with a bright smile and long hair like a doll, has also experienced dark and difficult days on his way to Paris, but his works have never been sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he was called "Renoir in fashion".
footprint of success
In p>1939, KENZO was born into a middle-class family in Himeji, Chiji District, Hyogo, southern Japan. When he was young, he came to Tokyo alone to study in the only fashion school in Japan because he was not satisfied with the constraints of traditional habits and the learning category defined by his parents. In Japan at that time, there were few men engaged in sewing, and KENZO was the only male student in the fashion school. Perhaps it was this unruly character who dared to challenge the tradition that became the "driving force" for KENZO's continuous exploration and development in the clothing industry.
In p>1964, the Japanese government expropriated land for the preparation of the Tokyo Olympic Games to build a gymnasium. He bought a boat ticket to Marseille with a relocation fee of 351,111 yen, and took the first step towards the world. Prior to this, KENZO had accumulated considerable experience in design and operation in China. He won the "Japanese Fashion Design Award" in 1961 and had long-term experience in designing women's clothing for department stores.
in p>1965, KENZO began his long dream trip to the west. Cargo ships kept loading and unloading at many ports all over the world. During the berthing period, KENZO was able to get in touch with the world's major nationalities, different cultures and different styles, which opened his eyes. The strong exoticism in KENZO's clothing comes from that experience.
He originally took five cases of luggage with him, which was full of his proud works for many years. He originally wanted to make great achievements in Paris with these things, but after reviewing these works on this trip, he resolutely threw away all his design works at the port along the way. When KENZO arrived in Marseille, it was winter, and he had a hard time without French and money. Later, I went to Paris and rented a house as small as a toilet. In the most difficult days, in order to make a living, he even sheared other people's dogs for a living. Nevertheless, KENZO never stopped pursuing fashion. He kept sending his works to various clothing magazines and clothing companies, and finally KENZO sold more than a dozen works through ELLE. Since then, KENZO's design career in France has turned around. In April, 1971, KENZO established his first exclusive store in GALERIE VIVIENNE, which is adjacent to Notre Dame de Victory Square in Paris, which was a new step in his life. Using the painting techniques he learned from part-time job, he spent three months painting the dream of the jungle by Rousseau, his favorite post-impressionist painter, on the walls, steps and ceiling, and named the shop "Japanese jungle". Later, he also named his own brands JUNGLE JAP "Japanese Jungle" and JUNGLE KENZO "KENZO in the Jungle". His advertisements are also in the jungle background, and his "jungle complex" is everywhere in his life and design.
in August, 1971, KENZO organized the first small fashion show in an alley near his specialty store. Although the venue was simple, with only 21 visitors, it attracted the editor-in-chief of ELLE to watch and was greatly appreciated by him. So in November, KENZO's work was put on the cover of ELLE. Since then, his fashion illustration has often been published in fashion magazines, and his clothes have become popular. Since then, KENZO has stepped into his fashion career.
in p>1971, his fashion with the trademark "Japanese Jungle" was sold to the United States as the latest fashion product in Paris. The unique taste and unique design style of the trademark were refreshing, which caused a sensation in the United States and was widely accepted by American consumers who were keen on new things.
in the early 1971s, under the impact of anti-traditional cultural concepts and values, high-end fashion shops serving ladies went out of business. Miniskirts and bell bottoms became popular. At this time, the colors of KENZO are bright and lively, with strong contrast, rich and ubiquitous flower patterns, extremely imaginative collocation methods, comfortable and free wearing feelings, international design ideas that are not limited by regions, and the relaxed and cheerful atmosphere in his works all open the eyes of the world and make KENZO develop and grow at an amazing speed.
master of color blending
KENZO is good at playing with colors, and his sensitivity to colors is very precise, which has been unanimously affirmed, thus shaping KENZO's distinct and arguable image sense. It's really difficult to control how to make bright and high saturation colors such as red, green, orange, yellow and purple appear on a piece of clothing at the same time, and how to get the most appropriate release ratio of each color without becoming a mere fad. Few people have the ability to look at top international designers.
the most admirable thing about p>KENZO's clothing is the use of flower patterns, which is also his favorite pattern choice in design. Every season, he has different methods to show the charm of flowers. Because in the premise of design, KENZO takes the youthful and pure appearance of girls as the starting point, and flowers can best show the enthusiasm and clarity of blooming life, and become the best interpretation representation without thinking. The abundant vitality displayed by all flowers when they bloom is unreservedly revealed, full of vigor and joy.
"art collector"
In his design career of more than 21 years, Kenzo has always insisted on integrating various national cultural concepts and styles into his design. He claims to be an "art collector", but he is also a multicultural integrator. China's traditional Chinese casual clothes, various printed and dyed fabrics in East Asia, Romanian farmers' aprons and blouses, Spanish matador's coat, Indian "Sally", nomads' big blankets in Hehan area of North Africa and thick sweaters in Scandinavia all provide inspiration for KENZO's creation. He boldly absorbed the characteristics of national costumes, broke the traditional design of excessive dryness and balance, and made full use of the combination of plane composition and linear cutting of oriental national costumes to form a loose and free dress style. At the same time, the selection of high-purity color fabrics and the dress style of multi-color free combination are KENZO's unique characteristics. At the same time, the painting art and popular culture also affect KENZO's design, and the strong pursuit of creativity also makes KENZO's design show the diversity and extensiveness of the theme. For example, influenced by Monet's painting "Water Lily", he designed a vest and suit with water lily as the pattern, and he learned a variety of clothing matching skills from Japanese ukiyo-e painting. He is like a "sponge of art and wood", absorbing various cultural materials, and then fully blending with modern fashion through his genius association, turning colorful works full of fun and spring breath.
introduction of the top ten fashion brands in the world (8)
Givenchy: an international fashion giant
When you see the elegant and beautiful figure of Audrey Hepburn in your mind, do you know that behind that classic image, there is a famous designer Givenchy who has designed her image for more than 41 years? In 1952, fashion designer Xuberl de Givenchy founded Givenchy Givenchy, a fashion shop named after his surname, in Paris.
In p>1952, the brand Givenchy was officially born in France. It was founded by its founder, the first chief designer Hubert? De? Named after Hubert de Givenchy, and its mark is a deformed combination of four "G" letters. For decades, this brand has maintained an "elegant style" and has almost become synonymous with "elegance" in the fashion industry. However, Givenchy himself always appeared on any occasion with a refined and elegant appearance of He Shuang, so he was praised as a "gentleman in the fashion world". Until July 1955, Givenchy announced his retirement from this exhibition after his last high fashion show, which was unprecedented and unforgettable. It was "fashionable, concise and feminine"-people relived the style essence of this brand for many years in his lively and elegant female images.
In p>1953, Givenchy began to design clothes for Hollywood movie stars, which was welcomed like never before.
two world-famous women, Audrey Hepburn and Jackie Kennedy, have interpreted Givenchy's classic design style: exquisite and elegant model.
When Audrey Hepburn appeared in the famous film Sabrina in a white dress designed by her, Givenchy began to attract international attention. From 1953 to the 1991s, Audrey Hepburn's evening dress has always been the symbol and symbol of Givenchy's clothing.
When President John F. Kennedy was assassinated, the world noticed that the sad Kennedy family were all dressed in Givenchy costumes. Jacqueline Kennedy specially ordered a Givenchy dress for the funeral and flew it from Paris. It is said that at that time, Givenchy's studio had personal clothing samples of every woman in the Kennedy family.
In p>1955, Givenchy began to design women's wear that didn't match, and introduced the nylon fiber (polyacrylonitrile staple fiber) into women's high fashion.
Time flies. Today, Givenchy, known as the "fashion giant", not only represents fashion, but also extends to the wonderful fields of make-up, skin care products, perfumes, household items and so on.
Givenchy has always been regarded as a symbol of elegance, nobility and exquisiteness. Inheriting the prestigious traditional design style of this brand, the men's wear series in spring and summer of 2115 added a new element in the design: modern and confident masculinity. Using unique fabrics and exquisite production technology, men's wear design and molding with contemporary meaning are reproduced, and all series adopt black, light blue and gray tones, decorated with pure bright summer white; The lining is single, bright and strong dark red, which conveys Givenchy's enduring exquisite and elegant temperament.
Top Ten Fashion Brands in the World (IX)
Valentino: Eternal Elegant Exclamation
Valentino is recognized as one of the most important designers and innovators in fashion history. From the unforgettable first fashion show in Pizi Square in 1962 to the lifetime achievement award awarded by the American Fashion Designers Council in 2111, Valentino's creation and entrepreneurial career have become an important part of Italian fashion. His name represents imagination and elegance, modernity and eternal beauty.
The story of this dressmaker's genius began when he was in his teens. He left his hometown Voghera, Italy, to study fashion in Paris. It was during that time in the European capital of culture and fashion that Valentino honed his taste and innate talent while working with Jean Dessès and Guy Laroche.
in the early 1961s, he moved to Rome and opened his first studio. This is a golden age, when "La Dolce Vita" (meaning debauchery) prevailed, and Hollywood stars permeated the whole city, which symbolized the coming of the later classical era. In this turbulent and passionate era, some new characters appear gradually, and a talented fashion designer begins to emerge. This is the beginning of Valentino's rising fame.
in the mid-1961s, Valentino became the undisputed master of Italian fashion design. In 1967, he won the Neiman Marcus Award, which was equivalent to the Oscar Award in fashion at that time. At that time, Begum Aga Khan, Farah Diba, Jaqueli.