The positioning principle of 1. Bluetooth beacon is that the beacon automatically transmits signals to users in the coverage area, and Bluetooth devices locate and receive feedback signals. When users enter, exit or wander in this area, Beacon's broadcast has the ability to spread, and the distance between users and Beacon can be calculated (by RSSI calculation). Therefore, it can be seen that only three beacon devices can be located.
Mainly used for indoor positioning;
First of all, provide special services such as navigation and navigation for specific scenes. Such as retail, hotels, scenic spots and other application scenarios.
Secondly, provide data integration services for enterprises. For example, in the physical commerce and service industries, Beacon collects the data of offline access behavior, realizes the statistics and analysis of the data, and prepares for the subsequent precise marketing and product improvement of enterprises.
2. The push principle of Bluetooth Beacon is that Beacon sends the latest store activity information to the mobile phones in the coverage area. The customer installed an application in a shopping mall, and the merchant deployed a beacon in the corner of a counter. When the customer approaches this counter, the app will start the notification and pop up the product introduction and preferential information.
Main applications of information push:
In the service industry, physical commerce provides users with information push services. For example, shopping mall product information push.
In the retail industry, catering industry and other application scenarios, marketing information such as advertisements and coupons is sent by automatically waking up the device function.