There is actually a little difference between new retail and traditional O2O. New retail is bound to be closely related to cloud computing technology and smart logistics technology. Without cloud computing technology, there will be no accurate customer portrait, and without smart logistics technology, there will be no way to show high-quality and efficient goods and services.

Secondly, what are the advantages of new retail?

First, the foundation of social platforms.

Socio-economic retailing has maintained a rapid development trend for five years since 20 13 appeared. The release of many dating softwares and their e-commerce retail service platforms has also promoted the development trend of new social media retail, and a number of small and medium-sized social economies with small programs as the mainstay have also emerged.

Second, the traffic is huge.

Traffic is the basis of social new retail. Applet, WeChat chat group, WeChat circle of friends and WeChat official account work together to form a meticulous and perfect social media ecological chain. Order-making and distributor-driven have become the trend of new social media retail, and the new social media retail, which mainly recommends * * *, is gradually annexing traditional e-commerce. In addition, the new retail method of social media can accurately push the huge total traffic that the sales market has moved down. With the help of the group characteristics of "everyone is a customer and everyone is a propagandist" and the advantages of the new retail service platform of social media, the store gives full play to the popularity of well-known brands and the broadening effect of community marketing, so that the total traffic can be kept calm and accurately drained at will.

Third, the new retail model.

Build a consumer-centered business model, reconstruct the relationship between brands and consumers, transform the relationship between supply and demand into a community relationship, and make the new retail model gain a competitive advantage in the model through socialization. Upgrade all channels in combination with the business structure of the enterprise, and realize the socialized new retail mode of online and offline channels with scenes, digital users and intelligent marketing. Building a community economy means building a community economy system around brand users, deeply operating the user community, transforming users into brand assets and improving retail efficiency.