Planning scheme for the Dragon Boat Festival theme event of China Merchants 1 1. Theme of the event:
Longxiang Dragon Boat Festival
Second, the activity time:
Xx，xx，XX，XX
Three. Organizer:
X department store
Four. Activities:
(1) Fashion/shoes 1 yuan is 3.3 times, and some are 2.5 times /2.0 times/1.5 times.
(2) The gorgeous "welfare" party is just the right time.
1. Activity time: 20xx from June 22nd to June 25th.
2. Location: the first floor and the second floor
3. Activity content: 1, 50% off the bottom of jewelry boutique area (inlaid, K gold); 7.5% off the new bottom of the watch area, plus special value (199 yuan-1000 yuan).
2, the makeup area is special, 6.6 fold at the bottom, and the full amount will be given;
3. Last summer, the old models were discounted (not less than 3 children's clothes/underwear/shoes);
4. During the activity, VIP customers can apply for VIP silver cards for free when they spend money in 200 yuan and universal studios co-branded cards for free when they spend money in 500 yuan.
(3) Cherish the tradition and enjoy the charm of the Dragon Boat Festival.
1. Activity time: June 23rd, 20xx.
2. Location: the service desk on the first floor
3. Activity content: During the activity, members who spend more than 799 yuan in cash/credit card and non-members who spend more than 899 yuan in cash/credit card can get a box of iced jiaozi or a beautiful advertising umbrella at the gift exchange on the first floor; Limited quantity, while stocks last; (Not at the same time as other activities)
Note: ① The receipt is valid on the same day; If the amount of a single receipt is insufficient, it can be accumulated; If the amount exceeds, it cannot be accumulated;
② Each person (per card) is limited to one zongzi gift box or one umbrella while stocks last;
③ Members must present their membership cards and register their card numbers when exchanging gifts;
(4) The gift exchange receipt must be stamped with our special seal for marking, and it is not allowed to receive the gift repeatedly.
Verb (abbreviation of verb) Matters needing attention and detailed rules of each department:
1. notify the supplier in writing to confirm the list of participating manufacturers, and report it to the company leaders for approval before June 2 1 day 17: 00, and the finance department will take it as the basis for deduction. The list of participating counters shall be submitted to the Planning Department before June 2 1, 18: 00.
2. Train all counter sales staff on the content and operation rules of this activity. Shop assistants should introduce the company's promotion plan in detail when promoting products in their posts, and must not mislead customers and avoid unnecessary disputes.
3. All activity signs posted on the inspection counter must be in place before June 22nd 10: 00, which requires cleanliness, beauty and harmony, and shall not be posted at will.
4. During the activity, all counters should put the price on record and replenish the goods in time.
5. During the activity, it is forbidden for all counter employees to pay the bill on behalf of customers. Once verified, it will be dealt with seriously according to the company system.
6. Be responsible for negotiating the launch and discount of new sunscreen products/suits with suppliers in the makeup area.
7. Be responsible for the negotiation of sales activities in related fields (no less than 3 brands).
8. Put an end to participating in activities to deceive consumers after price increases. Once verified, our company will deal with it seriously.
Business Dragon Boat Festival theme activity planning scheme II. Promotion time:
June 19 to June 26th, ***8 days (Dragon Boat Festival on June 23rd).
Second, the promotion location:
xxxx
Third, the promotion theme:
X milk tea, X makes sense! X milk tea, condensed milk flavor, rich and mellow milk flavor, silky taste, more fragrant milk flavor, fragrant and smooth, hitting the heartstrings! The entrance is slippery and the heart is sweet.
Fourth, the theme goods:
Xiangxiang x milk tea and condensed milk x milk tea
Verb (abbreviation of verb) activity background:
In recent years, cup milk tea is popular all over the world. Wahaha, unify the brand strategy and develop bottled milk tea.
As one of the bosses in the beverage industry, xx is not to be outdone. Recently, a pet milk tea bottle appeared on the market, which is "X milk tea" carefully developed by xx. Products are divided into "fragrant" and "condensed milk".
It is understood that in order to change the situation that Uni-President and Wahaha bottled milk tea are divided into two, this milk tea wants to get a share in this market segment. At present, the retail price of the market is also 4 yuan.
The opportunity of bottled milk tea is to become an autumn and winter beverage and make up for the blank market of the whole beverage industry. At present, the timing of the listing of xxx milk tea is not mature enough, and it has not been recognized by consumers, so the sales volume is not optimistic.
The purpose of intransitive verb activity:
Effectively let customers know about the products of X milk tea, enhance the awareness of xxx milk tea and increase sales. Change the situation that X is divided into two and increase the market share of xx.
Seven. Activities:
Activity 1: "Buy zongzi and mung bean cake and send X milk tea". Customers who buy zongzi and mung bean cake can buy a bottle of X milk tea with the receipt and 1 yuan.
Activity 2: "Buy two bottles of X milk tea to send beautiful cups"
Activity 3: "Customers can participate in the free goods appraisal activity, with the original price of the first item and half price of the second item."
Planning Scheme for Businessmen's Dragon Boat Festival Theme Activity 3 I. Purpose of the Activity
Use the holiday peak to encourage customers to increase the number of car rental days and extend the time to return the car at the wrong peak.
Second, the activity time
June 7th, xx (Friday)-Sunday, 16, in which 10, 1 1 2 are legal Dragon Boat Festival holidays.
Third, the theme of the event
Cross-border tour of Dragon Boat Festival-rent four get one free, rent five get two free.
Four. Activity content
Isn't it enough to have a three-day holiday on the Dragon Boat Festival? Then spell out your long vacation. Don't be tied to the East Lake to watch the dragon boat race. Why not swim in the "Middle Triangle" and enjoy the fun of going to road trip?
5 days holiday, 2 days annual leave (8th and 9th) and 3 days Dragon Boat Festival.
B 7 days holiday, 3 days Dragon Boat Festival plus 2 days annual leave (13, 14) plus 2 days weekend (15, 16).
Recommended routes for "Central Triangle" themed tourism:
Essence Tour of the Middle Triangle: Three famous buildings: Three Gorges of the Yangtze River, Wudang Mountain, Zhangjiajie, Huangshan Mountain, Jiuhuashan Mountain, Lushan Mountain, Jingdezhen and Jiangnan.
Plain tour: Wuyuan, Ziquejie Terrace in Loudi, huangpi district in Wuhan, Xianhong New Rural Experimental Zone, ancient houses in southern Hubei, ancient villages in southern Anhui (Xidi and Hongcun), etc.
Ethnic customs tour: Zhangjiajie, Changde Taohuayuan, Enshi Grand Canyon, Tenglong Cave, etc.
Zen culture tour: Hengshan Mountain, Huanggang Sizu Temple, Wuzu Temple, Lushan Tuolin Temple, etc.
World Heritage Tour: Wudang Mountain, Ming Tombs, Zhangjiajie, Huangshan Mountain, Langshan Danxia Landform, Guifeng Mountain, Sanqingshan Mountain, Longhushan Mountain, Lushan Mountain, ancient villages in southern Anhui (Xidi, Hongcun), etc.
Eco-leisure tour of Yangtze River Wetland: Dongting Lake, Poyang Lake, Honghu Lake, Chaohu Lake, Jiujiang Hot Spring, Xianning Hot Spring, etc.
Details of the Dragon Boat Festival car rental promotion:
1, and the delivery time (6.9, 6. 10, 6. 1 1) is calculated according to the Dragon Boat Festival price;
2. After the order for participating in this activity is submitted, it shall be subject to the confirmation of generous car rental customer service;
3. This activity is only during the Dragon Boat Festival (June 7-June16);
4. Participating in the activities of renting four get one free, renting five get two free requires renting for three days on the Dragon Boat Festival, only giving away the weekly rent between China and Japan, and other fees are charged according to normal standards;
5. This activity is limited to Wuhan area;
6. This activity is limited to self-driving orders.
Business Dragon Boat Festival theme activity planning scheme 4. Promotion time:
June 1 1 to June 30th, ***20 days (Dragon Boat Festival on June 23rd).
Second, the promotion location:
Jilin province ge specialty store
Third, the promotion theme: "
Zongqing Dragon Boat Festival, chilled and sunny. "
Fourth, the theme goods:
Arctic sweet shrimp, variegated clam, Kaiyang World seafood gift box
Feasibility demonstration of verb (abbreviation of verb) popularization;
Activity of intransitive verbs:
Activity 1: "Love is the Dragon Boat Festival, Kaiyang Bingxian Huigou"
1, apply for Kaiyang membership for free, and buy Kaiyang World Seafood Gift Box at a 15% discount.
2, Arctic sweet shrimp, variegated clams, salmon specials
(The above quantity is limited while stocks last)
Activity 2: "When shopping is over 10 yuan, you can draw a lottery with the shopping receipt, and draw Kaiyang series products once every 10 yuan" (the prizes are divided into five categories, and the highest prize is 298 gift boxes).
Activity 3: "Put the products in front of the store for tasting (put a certain amount of salmon, arctic sweet shrimp and snack food every day)"
Seven, operation process:
serial number
step
Operating clause
represent
end time
1. Check the receipt
The receipt is valid on the same day, and it will be invalid after expiration;
Gifts can only be given if they meet the standards.
2. stamps
Those who meet the requirements shall be stamped on the shopping receipt for confirmation, and it will be invalid after being stamped.
3. Register customer information
Fill in according to the redemption and distribution form.
Step 4 give gifts
5. Organize promotion forms and tools.
Report the promotion results every day.
Eight, advertising
dm advertising
Display board
Point of purchase
In store broadcast
IX. Preparation Schedule
X. cost budget
The number of gifts should be controlled every day, while stocks last.
XI。 Analysis of promotion effect
1, before and after comparison method
2, DM commodity analysis
Business Dragon Boat Festival Theme Activity Planning Scheme 5 I. Marketing Theme
"Xia Rixin chooses, feeling 0 C".
Second, the working ideas
With two festivals as the core of our work, we will do our best to sell holiday features, and launch two special promotional activities and sales plans in June.
Third, the sales target.
In June, we plan to complete xx million yuan, and strive to complete xx million yuan.
Fourth, specific festivals.
1, xx month, xx day -XX section.
2. Dragon Boat Festival is in xx.
3. Section xx, xx month, xx day.
Verb (abbreviation of verb) specific arrangement of marketing work
Do a good job in the marketing activities of the two festivals.
The first stage: Dragon Boat Festival promotion.
Promotion theme: Dragon Boat Festival sale is about 10,000.
Promotion time: XX years, xx months and xx days.
Specific arrangements:
1, 90 kinds of DM poster products, and 3000 copies of posters were printed.
There are 40-50 kinds of food on the first floor.
Commodity negotiation scope: Dragon Boat Festival special commodities, seasonal commodities, (sensitive commodities require no less than 10).
30-40 kinds of department stores on the second floor.
Commodity negotiation scope: products in summer season, cleaning and sun protection (at least 8 kinds of sensitive products are required).
10-20 kinds of three-layer clothes.
Please submit the details of the offer to the planning department for typesetting and poster making before noon on Friday, xx, xx. If it fails to be completed on schedule, it will be assessed accordingly due to work mistakes.
2. Promotional activities.
Theme: Passion Dragon Boat Festival always wants to be happy.
Time: xx month, xx day.
Promotion: You can take part in the "Happy Dragon Boat Festival Zongzi (Enjoy it)" organized by our store once you buy 50 yuan, and you can get as many Zongzi as you want within the specified time.