How to write a business plan for dry tobacco, alcohol and non-staple food
With the continuous improvement of people's living standards and the continuous change of consumption concepts, more and more units and individuals have great demand for tobacco and alcohol.
Chapter 1 Summary
I. Company Profile and Business Model
Shenzhen * * * Industrial Co., Ltd. is a private enterprise with independent legal personality. Its major shareholders and managers have many years of experience in real estate and hotel management and have sufficient human resources. At the end of 2112, it was registered in Shenzhen Industrial and Commercial Bureau (registration number: 4413111112224, license number: Shenbao Sizi S16148, with a registered capital of RMB 11 million. Office premises: No.211, Yuhua Garden, Renmin Road, Longhua Town, Baoan District, Shenzhen), business scope: real estate; Purchase and sale of building materials, mechanical and electrical equipment, electronic products, photographic equipment and agricultural and sideline products.
the company adheres to? Loyalty, dedication, diligence and courage? The company aims to make a modest contribution to the economic development of Shenzhen. At present, all the work is progressing rapidly, and preliminary results have been achieved, with very good development prospects.
since its establishment, the company has actively expanded the Shenzhen real estate and hotel market while paying close attention to internal construction. According to the following development plan of Shenzhen municipal government, Guangming and Gongming will build a satellite new city. The company seized this rare business opportunity and decided to build a satellite new city in the next 3 years. In five years, we will develop 511,111 square meters of commercial and residential quarters in Guangming and build a five-star garden hotel covering an area of 351,111 square meters.
in order to broaden business channels, improve business performance and reduce business risks, the company was authorized by Jiangxi longteng liquor co., ltd in September 2113 through negotiation. Old watch wine? The only distributor in Shenzhen.
since September 2113? Old watch wine? Since, my company has been in? Old watch wine? Achievements have been made in sales, which are embodied in the realization of sales income of 1 million yuan, gross profit of 311 thousand yuan, expanding market share and rapid increase in sales volume. According to the expected financial analysis, our company is expected to have a sales income of 5 million yuan and a gross profit of 1.24 million yuan in 2113, 31 million yuan and 7.47 million yuan in 2114 and 41 million yuan and 9.96 million yuan in 2115. The reason why we can achieve this goal is that we mainly use it for market development and improve brand awareness. Old watch wine? Open the market; Add sales outlets or other sales measures.
Our company mainly sells the following commodities:
Now? Old watch wine? Our sales are in a state of market development and rapid expansion. In order to implement our plan, we need a loan with a total amount of 3 million yuan for the following purposes:
1. In order to build and develop a marketing network, establish a commodity distribution center and expand the storage capacity to meet the needs of customers.
2. Increase sales to promote and improve our products or services.
3. In order to increase distribution channels, regional sales, sales offices, and so on.
due to the influx of new orders, it is necessary to improve the customer support and service system to meet the needs of growth.
chapter ii products and services
Shenzhen * * * industrial co., ltd. currently acts as an agent? Old watch wine? Generally speaking, the operation of series products is still in its infancy. In the catering industry in China? Wine culture? Has a long history of traditional culture, * * * industry is to do enough in this culture? Wine? Articles.
the wine used in our products comes from Luzhou, Sichuan, and the wine body formula comes from? National pits.1573? , distinguished? National pits.1573? Ms. Chen Jia, the designer and senior bartender, personally prepared it. Old watch wine? Can be with? National pits.1573? Comparable.
? Cousin? The packaging of wine comes from Jingdezhen professional manufacturers, and its technology adopts the most advanced in China? Lang Yaohong? 、? Kiln change? And? Crystalline glaze? It is the first in the world wine industry, and its high-grade degree is amazing. Make? Old watch wine? While exploring and inheriting Jiangxi wine culture, it is organically combined with Jingdezhen's long-standing porcelain culture to make it? Cousin? This brand contains a more profound essence of Jiangxi culture; Plus the ingenious and exquisite packaging, to ensure the cohesion of Jiangxi feelings? Cousin? Wine has a high starting point, high taste and high quality.
After objectively examining the industry market and optimizing and integrating our own resources, Shenzhen * * * Industrial Co., Ltd. has set a challenging and realistic strategic development goal for itself:
1) The annual sales target for 2114 is 31 million yuan;
2) Market expansion covers all districts and towns in Shenzhen;
3) Establish and improve four network platforms, and advance to the whole Guangdong market;
4) The annual market share is increasing by 31%;
at present, our products are in the initial stage. We plan to continue to expand the market coverage of our products according to this product. The development includes: Establish commodity distribution and storage centers, regional distribution centers and sales outlets.
in the process of extending the business scope, the main key factor is deficiency.
our business is unique. we provide channel development support. for the development of terminal outlets, we will send business representatives to assist dealers in the development and maintenance of terminal outlets, as well as market promotion and publicity. For the development of distribution channels, our business representatives will assist dealers to do a good job in the construction and maintenance of distribution networks, strictly implement the company's market policies, and ensure the unimpeded distribution channels. Market management support, while developing the market, our business representatives will assist dealers to do a good job in standardized management of sales and market.
1. Establish a market supervision organization, and strengthen the crackdown on bad business practices such as market rush and low-price dumping, so as to safeguard the normal actions of regional markets and the interests of dealers.
2. Collect and analyze market information and various sales situations on a regular basis, help dealers to plan and manage their business and establish their own unique brand image.
3. Establish an institutional communication mechanism with partners, quickly grasp the first-hand information of the market, and listen to the rational suggestions and opinions of partners. On the basis of the overall brand marketing strategy, the integrated marketing scheme in line with the local market is formulated for different markets.
we provide sales incentive support for distribution? Cousin? In addition to the above support, the distributors of wine series products will also give appropriate sales incentives quarterly and annually according to the cooperation status and actual sales performance of the distributors.
besides,? Cousin? The word has been recognized by the people of the whole country, which makes Jiangxi people feel more cordial. We firmly believe that? Cousin? Wine series products will quickly enter the market and get the recognition and love of consumers.
1. Market positioning
1) Gift-type (high-grade wine) government officials (reception, banquets, gifts)
2) High-grade wine has a fairly high income level and certain appreciation ability (gifts, meals);
3) Mid-range type has high requirements on the quality of drinks, and the social backbone with the same income level (table, party)
4) Low-range type is sensitive to price and requires quality for ordinary consumers (table, party, gift, banquet, etc.);