Sell breakfast

snack bar

Barbecue?

milk tea

attachment

cooling beverage

lottery ticket

Marketing methods of doing business:

Features of R&D products: 4P marketing theory tells us that products, prices, advertisements and promotions are the four major elements of marketing. Among them, the product is the most critical link. If a catering enterprise does not have excellent product support, even if the marketing is done well, it can only succeed for a while, not for a long time. Only when the developed cuisines and dishes conform to the local consumption habits can they be truly delicious. Even without any advertisements, they can become well-known brands through word-of-mouth communication.

Creating personalized service: the hardware construction and environment of restaurant management are very important, but a five-star hotel cannot be rated as a star hotel if only the hardware decoration facilities meet the requirements and the quality and service skills of service personnel fail to meet the standards. On the one hand, the competition of catering industry is the competition of hardware and environmental facilities. At the same time, service management is very important under the same hardware and environmental conditions. Creating word-of-mouth with service is a skill of word-of-mouth marketing in catering.

Create popular advertisements: Word-of-mouth marketing doesn't mean that you don't do publicity and advertising. Word-of-mouth marketing is a communication strategy, and it also needs to create regular advertisements in order to better promote the effect and spread faster. With characteristic products and personalized quality service, the advertising slogan summarized by this enterprise is easier to be remembered and spread by customers. Whether popular advertisements are catchy and close to consumers is the key to word-of-mouth marketing. Advertising language is closer to the position of consumers, which is easy to impress consumers and cause * * *. Get the recognition and goodwill of consumers.

Weaving brand stories: it is also an effective way to spread stories for catering enterprises to build brands. Weave a beautiful and legendary story for your restaurant, so that customers will remember it deeply and be deeply impressed. For example: steamed stuffed bun and chicken on the first floor of Kaifeng. There is a legendary brand story behind many famous foods such as Xu Shui beggar chicken. Can we use story communication to make brands gain consumers' cognition quickly?

Establishing mysterious idols: packaging idols for catering business owners is also conducive to word-of-mouth communication and forming word-of-mouth stories. For example, if a star opens a restaurant, it is easy to spread and easy for consumers to accept, because if consumers like the star himself, they may go to the restaurant of the star to spend money.

Create strong popularity: Strong popularity can often drive customers to spend blindly. The more prosperous the hotel is, the better the quality of the hotel customers feel. The food is delicious. The more depressed hotel customers are, the less willing they are to spend money at home. This principle is basically the same in the catering industry and other industries.

Participate in public welfare undertakings: As the saying goes, "Doing news is better than advertising, and doing public welfare is better than doing news". Public welfare marketing is the best carrier of word-of-mouth marketing. You don't need a lot of money to do public welfare, as long as you give your love. Taking advantage of the hot events and people concerned by the media and the public, and combining with the hotel's own situation, regular public welfare activities can deepen customers' in-depth understanding of the hotel image and establish a good brand image.