The "Baifu Baked Overlord", which is warmly sought after by consumers and widely recognized by the market, is indispensable! Oppose internationalization with regionality, and explore the unique way of restaurant chain operation. Facing the strong competition from McDonald's, KFC, Dicos and many other rivals, from scratch, from obscurity to household name, "desert roast chicken" is writing immortal myths with its own survival concept of thinking, changing and advancing with the times. Won "Top 30 Most Growing Enterprises in Xinjiang in 2003, 10 Top Enterprises", "Best Catering Equipment Award in New York International Hotel and Catering Products Exhibition in 2004" and "Highest Honor Award in Paris Hotel Products Exhibition in 2005". China's fast food brands have achieved a single-day sales of166,000 yuan, creating an amazing record, which is reflected in the awards. In August 2005, Baifu Barbecue won the highest honorary title of "National Restaurant Safety Store"! At the beginning of the new year in 2006, Baifu BBQ won two awards in one fell swoop. One is the title of "Famous Restaurant in Urumqi in 2005", and three kinds of delicacies including desert roast chicken were awarded the title of "Famous Food in Urumqi in 2005". The other is "Top Ten Most Popular Catering Enterprises in the Capital". At the beginning of 2007, at the Great Hall of the People, Baifu won two awards: "China 65438 Top Influential Enterprises Joined" and "China Most Popular Brand Joined".