Cultural connotation is a group (can be a country, can also be a nation, enterprise, family) in a certain period of time to form the ideas, concepts, behaviors, customs, habits, representative of the person, and by the overall consciousness of the group of all activities radiated out. Traditionally, a person has or does not have culture, refers to the degree of education he received, the latter is a narrow interpretation, the former is a broad interpretation.

Cultural connotation can be broadly expressed as: a wide range of knowledge and will be able to live and learn and inner spirit and cultivation. The traditional concept that: culture is the sum of the material and spiritual wealth created by mankind in the process of social and historical development.

It includes three aspects of material culture, institutional culture and psychological culture. Material culture refers to the material civilization created by human beings, including means of transportation, clothing, daily necessities, etc., which is a visible and explicit culture; institutional culture and psychological culture refer to the system of life, family system, social system, as well as the way of thinking, religious beliefs, and aesthetic tastes, which belong to the invisible and implicit culture. Including literature, philosophy, politics and other aspects.

The spiritual wealth created by human beings includes religion, beliefs, customs, moral sentiments, academic thoughts, literature and art, science and technology, and various systems.

To make the cultural connotation of the product, do for the brand have their own positioning, the market crowd, age, men and women, the cultural connotation of the crowd (taste), do for the design is just what kind of elements to express the brand of an inner aesthetic, is objective, and the brand of a kind of direction is not a sentence or two we can figure out.

The way to make the product more connotation, is to make themselves more connotation, the cultural connotation of the product has the external endowment, there are also in the beginning of the design as a design element to create, to really do have cultural connotation, or to be integrated into the beginning of the design, or that is that a certain culture as a medium to design.

In fact, many companies now design products are given the cultural connotation of the latter, to make the product really reflects the cultural connotation or need to start from the root.

The cultural connotation of furniture, after joining the WTO, China's local furniture industry began to commit to product research and design and market development, the major furniture industry began to appear one after another and the rapid development of the research and development of products are more in line with the traditional concept of China, durable, high-quality and low-priced.

But the early office environment is not well understood, and then slowly learn, and gradually keep pace with the international community. Development to date, the domestic office furniture market after a long period of accumulation and precipitation, the system has become more and more mature.

The connotation of Chinese food culture involves the development and utilization of food sources, the use of food utensils and innovation, food production and consumption, catering services and hospitality, catering and food industry operations and management, as well as food and national security, food and literature and art, food and life realm of the relationship, deep and broad.

There are two kinds of culture, one is production culture and the other is spiritual culture. Scientific and technological culture is production culture, and living thought culture is spiritual culture. Any culture is used for life and there is no culture that is not used for life. Any kind of culture contains a theory and way of life survival, ideas and understanding.

As for the structure of culture, there are many different accounts. Generally, it is divided into the following layers: physical culture, institutional culture, behavioral culture, and mental culture. Physical culture is the sum of human material production activities and products, which are tangible things, such as clothing, food, housing and transportation.

The institutional culture layer is the norms established by human beings in social practice to regulate their own behavior and regulate their mutual relations. Behavioral culture layer is a social, collective behavior that is agreed upon in interpersonal interactions in the form of rituals, folklore, habits and customs.

Mindset culture is people's social psychology and the ideology of society, including people's values, aesthetic interests, ways of thinking and the resulting literary and artistic works. It is the core of culture and the best part of culture.

Some anthropologists divide culture into three levels: High culture, including philosophy, literature, art and religion. Popular culture, which refers to customs, rituals, and lifestyles that include all aspects of food, clothing, shelter, transportation, and interpersonal relationships.

Deep culture refers to the definition of values, such as beauty and ugliness, time orientation, pace of life, problem-solving styles, and personal roles related to gender, class, occupation, and kinship. Both high culture and popular culture are rooted in Deep culture, and a concept of Deep culture is reflected in popular culture as a custom or way of life, and in high culture as an art form or literary theme.

Broadly speaking, culture consists of four layers: first, the layer of material culture, which consists of materialized intellectual power, which is the sum of man's material production activities and their products, and which is a perceptible cultural thing with a material entity.

The second is the institutional cultural layer, composed of various social norms established by human beings in social practice.

Including the socio-economic system marriage system, family system, political and legal system, family, ethnicity, nation, economy, politics, religious associations, education, science and technology, art organizations and so on. Third, the behavioral culture layer, in the form of folklore and folk customs, seen in the daily living actions, with distinctive national and regional characteristics.

The fourth is the cultural layer of mentality, which is composed of values, aesthetic tastes, and ways of thinking that have been formed over a long period of time in the social practice and conscious activities of human beings, and is the core part of culture.

The cultural layer of mentality can be subdivided into two levels: social psychology and social ideology.

References:

Baidu Encyclopedia-Brand Culture

Baidu Encyclopedia-Diet Culture