The aim is to provide China consumers with yogurt ice cream with unique "three lows", that is, low fat, low sugar and low calorie, so that customers can taste their favorite ice cream in the "free" experience and experience American leisure D.I.Y culture through innovative consumption patterns. The company has a wide range of consumer groups, including couples, women, children, students, families, businesses and other mass consumer groups, among which young women account for the main proportion.