Investigation report on dining space

Model essay on the investigation report of dining space

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Investigation report on dining space (I)

Industry status

In China? Strict economy? With the continuous fermentation, the consumption of business restaurant dropped rapidly, which further affected the consumption of the whole catering industry. Among them, the new order index dropped continuously and operated below 51%. Therefore, high-end catering enterprises should be alert, on the one hand, they should pay attention to the changes of target customers, on the other hand, they should actively adjust their business strategies. High-end restaurants are struggling in the current market, and they have made strategic adjustments by optimizing the variety of dishes, reducing the area of new stores, developing brand-new brands, and accelerating mergers and acquisitions alliances to face a more stable and broader mass market. Hunan and Hubei have launched affordable supermarkets, shifted from high-end to household consumption, accelerated market mergers and acquisitions by Jinmian, and developed new brands in the romance of Shu. Enterprises are actively transforming according to their own conditions. Enterprises whose transformation is not timely and in place will be eliminated, and new differentiation and integration will occur in the industry. With the strategic adjustment of many enterprises, the competition of popular catering will be more intense, and the special catering close to the market will stand out. In view of the downward trend of growth rate, industry associations and enterprises actively carry out promotional activities. On the whole, except for the influence of bird flu, the trend of slow recovery of catering industry began to appear gradually. With the gradual transformation of some catering enterprises, the annual growth rate of the industry reached about 11.82% in 21**, and the income of the catering industry was about 2613.5 billion yuan.

market capacity

the downward trend of the catering industry began in 21**, and the changes in the industrial environment caused by the introduction of eight regulations and strict economy policies in 21** will once again slow down the growth rate. Faced with severe challenges, some catering enterprises, especially high-end catering enterprises, have accelerated the pace of transformation and upgrading. While adjusting the product structure of high-end brands, they have entered fast food, hot pot and other fields through mergers and acquisitions and joint ventures, and even begun to investigate overseas markets and actively try? Go out? . Popular catering enterprises are also innovating service methods and expanding market areas. Lunch discount, take-away delivery, casual refreshments, electronic marketing and other methods are widely used, and enterprises have also won the market with high-quality services in partial adjustment. In 21** years, the national catering industry revenue was about 2,613.5 billion yuan, up by 11.82% year-on-year, and down by 1.68 percentage points compared with the same period in 21** years. In 21** years, the catering market picked up slowly in fluctuation, the development momentum of popular catering was strong, the prosperity of the whole industry improved, and the operating conditions of catering enterprises improved, and the profit decline narrowed. The transformation and upgrading of enterprises still needed time buffer and market test. Among them, the decline in profits of high-end catering industry has become an indisputable fact. In order to turn losses into profits, more and more high-end catering restaurants have begun to take the popular route and introduce low-priced dishes. The era of popular catering has arrived. Without the transformation of mass consumption, high-end catering will have no way out. The popularization of catering is conducive to the healthy and stable development of the catering market. However, popularization is not only a cheaper and better service. High-end restaurants should learn to innovate so that ordinary consumers can enjoy exquisite service. At the same time, how to give play to their own characteristics in quality and service and bring their own development potential is the real thing for high-end catering enterprises? Spring? . In view of the current predicament of the catering industry, transformation and upgrading is the inevitable result of the end of the extensive development stage of the catering industry, the inevitable choice under the new development opportunity (consumption transformation and upgrading, domestic demand economy pulling, urbanization), the inevitable path of the sustainable development of the catering industry, and the inevitable thinking of catering enterprises to mature. With the gradual transformation of some catering enterprises, the demand of catering industry gradually picked up in 2115.

market structure

the competition in China's catering industry has developed from simple price competition and product quality competition to competition between products, services and corporate brands and cultural taste competition; From single store competition and single format competition to multi-format, chain, group and large-scale competition; From local development to foreign development, from small cities to large and medium-sized cities, from the eastern coast to the central and western regions, and some from large cities to small and medium-sized cities and from west to east. In addition, with a large number of foreign catering enterprises and foreign brands entering China, the competition in the domestic catering market will become more intense. At present, there are tens of thousands of catering enterprises in China, some of which are quite large and in good operating condition, but they are still in the initial stage in the capital market. There are only six listed catering enterprises, including Quanjude, Hunan-Hubei Love, Ajisen Lamian Noodles, Little Sheep, Xi 'an Catering and Rural Base, of which three are in Shenzhen A-share market, two are in Hong Kong market and zero are in new york. The participation of PE and VC will promote the transformation and development of Chinese catering enterprises. Traditional catering enterprises will accelerate the transformation to modern catering, chain operation is expected to develop rapidly, characteristic operation will be more prominent, innovative operation and brand marketing will continue to strengthen, and the role of management and talents will become increasingly prominent.

prospect forecast

industrialization is the only way for the development of catering industry. Issued by the Ministry of Commerce? Twelfth five-year plan? In the guiding opinions on promoting the scientific development of the catering industry during the period, it is proposed to strive for? Twelfth five-year plan? During the period, the catering industry maintained an average annual growth rate of 1.6%, and the retail sales in 21** exceeded 3.7 trillion yuan, and a number of brand catering enterprise groups with outstanding local characteristics, good cultural atmosphere, great social influence and annual turnover of more than 1 billion yuan were cultivated; The catering industry in China has absorbed more than 27 million employed people, standardized a number of fast food brands, and initially formed a catering industry development pattern with popular catering as the main body, balanced development of various catering formats, and the overall development level basically adapted to the catering consumption needs of residents. With the influence of government policies to stimulate consumption, the rapid growth of urban and rural residents' income and the renewal of consumption concepts, the catering industry will remain a conspicuous consumption hotspot in the future, and the level of catering consumption in China will continue to grow at a high speed; Industrialization is the key measure to make catering enterprises bigger and stronger, to support them for a long time, to reduce costs and to improve their competitiveness. Industrialization is the close support of catering brand construction, and industrialization is the guarantee link of food safety. Food safety can not only depend on catering enterprises, but also on perfect industrialization. Industrialization has become the general trend of industry development.

facing challenges

in the past two decades, the catering industry has maintained a steady and rapid growth trend with a double-digit growth rate every year, which is a bright spot in the consumer goods market. However, since 21** years, the profit of China's catering industry has seriously declined, and the industry growth rate has dropped to the lowest level in nine years, and the situation is grim. The steady and rapid growth of the catering industry has caused many amateur investors to enter blindly. The phenomenon that the catering industry is large, small, scattered and low is more prominent, and the scale and industrialization are not high. Under the existing business model, it is normal for the profits of catering enterprises to drop sharply in the face of the constant rent price, labor cost, energy price and raw material price in Gao Qi. After more than 21 years of extensive development, the catering industry has reached the crossroads of painful transformation. The transformation and upgrading of the catering industry is mainly from extensive and empirical to intensive, refined and industrialized. In the past, industrial development focused on pursuing quantity, and in the future it will focus on improving the quality and efficiency of development. Therefore, it is not only a new profit growth point of catering industry in the future, but also the key for enterprises to become bigger and stronger by using low-carbon technology to save energy and reduce emissions and strengthening process management by using information technology. With the continuous development of market economy, the tangible and intangible costs of catering enterprises will show a rising trend. Accelerating information construction and popularizing low-carbon technology will help small enterprises to develop healthily, help medium-sized enterprises to build brands, and facilitate investment and financing for large enterprises, which is a good way to save the market for catering industry in the future. Investigation report on dining space (II)

Dining space design is a small category of environmental art design. Although different catering companies have their own characteristics, which are also necessary for brand companies, the influence of surrounding environment and culture on it cannot be ignored when designing, and the design scheme of brand companies should be changed according to the surrounding environment and culture, but not? Together? . If you do it? Together? That is too individual, that is, too young, without a distant history and profound cultural background, let alone a brand. Designers should make a thorough investigation not only on the company's own culture, history and environment, but also on the culture, history and environment of the country and region, and in some respects, they should study the local people's every move. We should further understand the design of safety, hygiene and beauty to meet material and spiritual needs, as well as the fields of artistic expression and economy.

If we compare the surveys in different regions together, we can find that there is great individuality and individuality. To Xiamen, Fujian? SM? A catering company in Taiwan Province conducted a survey and showed its characteristics. Its logo design is closely related to the coastal characteristics, that is, the sunrise rises next to a unique tree on the ocean side, which is very abstract, but it deeply expresses the local characteristics and culture of a catering company developed in the coastal areas. Its tone is middle, giving people the feeling of being cool, casual and quiet. The shopping plaza is crowded with people. Although it is a civilized and developed city, the mechanical operation and people's walking will also make a loud noise. The designer has designed the restaurant to be relatively sealed, leaving only a gate in the middle to transmit the environmental sound outside. Because modern shopping malls are full of? Barrel? Word structure, light is not ideal, and the room is not high. The top of the restaurant is painted with black paint, some plants are hung on the top, and then the dining table is decorated with spotlights, just like under the cool plant frame, which satisfies the desire of the subtropical coastal areas to pursue cool romance, diligence and simplicity.

in Nanchang Bayi square? Good luck? Catering company, which is characterized by revolutionary holy land and relatively backward regional economy as the background, mainly embodies seriousness, economy, practicality and enthusiasm. Its design is relatively standard, all practical ones are readily available, the middle floor is raised, one floor higher, and there are railings around it, which is a typical monument. The wall facing the street adopts the popular window style, which can not only reflect luxury, but also advertise and attract more guests. Lighting is a reference to daytime lighting, which meets the needs of lighting. Four square columns stand not far from the four corners of the middle platform of the restaurant, which effectively separates the space, making the whole restaurant several times larger and reflecting the luxury of the restaurant. The use of this column is very wonderful, and it also makes the ceiling division much easier, which makes the division look much better. Its only shortcoming is that it opened a window in a narrow and dark aisle, which was dirty and messy!

In the catering company in Wangfujing, Beijing, its decoration has a strong court style, even the most? Foreign flavor? Maidanlao seems to have been court-oriented.

It is necessary to design a good set of works and carry out market research, so as not only to get first-hand materials, but also to improve our own sensitivity. If you combine the knowledge of the text to create, it will be easy to succeed. Through the market survey, it can be seen that there are different styles in different regions, and the design should be carried out according to its style, even for the space design of the same brand.