This is a joke of contemporary young people, but it also illustrates the reality that instant noodles are food that many people have always wanted to eat, but they cannot do without. In the eyes of most people, instant noodles have two characteristics, one is that they can be used as fast food, and the other is that they are cheap. It is precisely because of these two characteristics that instant noodles have almost become a "commodity" for many years.
In the instant noodle market in China, the two hottest giants are Uni-President and Master Kong. Among them, the unified masterpiece is Laotan sauerkraut beef noodles, and Master Kong's masterpiece is braised beef noodles. Although other flavors such as stewed chicken with mushrooms and beef with rattan pepper have been introduced in China in recent years, these two flavors have always occupied the vast majority of the market share.
In the development of instant noodle industry, Uni-President and Master Kong can be said to love each other, kill each other and crowd out other instant noodle brands together in recent years, and no one wants to occupy a bigger market. Therefore, in the love-hate relationship between reunification and Master Kong, all kinds of "competition" can be said to be varied.
In fact, if we trace the history of instant noodles in China, both Master Kong and Uni-President can be regarded as founders. Among them, Master Kong was born in 1992, which was a business opportunity discovered by Wei Yingzhou on the train, so he introduced the most classic braised beef noodles. For this kind of delicious food brewed with boiled water, people in China at that time could say that they couldn't put it down.
Uni-President entered the mainland market only half a month later than Master Kong, but the response in the mainland was not very good, because Uni-President's first instant noodles were signature shrimp noodles, and mainland residents generally felt that this instant noodles were too light and tasteless, so Uni-President didn't taste any sweetness at first, and then he kept eating them under the pressure of Master Kong.
Until 2008, it was found that the hot and sour taste of the domestic instant noodle market was still blank, so Laotan sauerkraut beef noodles were introduced. Consumers who are tired of eating braised beef noodles have fallen down after tasting Laotan sauerkraut beef noodles, and they have made a wave of turnaround by relying on the taste of instant noodles.
In this regard, Master Kong will naturally not ignore it. After the unified Laotan sauerkraut beef noodles became popular, Master Kong introduced Tan Chen sauerkraut beef noodles. "This name sounds very common and does not bring much market to it.
Later, Master Kong directly introduced Laotan sauerkraut beef noodles, and the color matching of the packaging was similar to that of unification. They were all purple, so that many people didn't notice that Master Kong was unified when they bought them.
For the imitation of Master Kong, Wang Han was invited to advertise. One of the advertisements said: "Some people imitate my face, and some people imitate my face", which insinuated Master Kong's cottage behavior.
Later, Master Kong hit back and invited contemporary speakers such as Xu zhēng and Wang to focus on "more sauerkraut", alluding to the small amount of unified sauerkraut in the advertisement. Moreover, at that time, Master Kong's old altar sauerkraut beef noodles had ham sausage, so it was also ironic in the advertisement that there was no ham sausage.
Later, the smell of gunpowder between Master Kong and Uni-President became stronger and stronger. The two sides not only insinuated each other, but even engaged in a subsidy war to burn 4 billion sausages as gifts, and both sides lost in the end. Up to now, Master Kong and Uni-President are still evenly matched, so which one do you prefer?