The design of standard color should highlight the enterprise style and reflect the nature, purpose and management policy of the enterprise. To show high technology, choose blue or dark tones; To feel elegant, choose light tones.

In addition, the specific design of standard colors should pay attention to color matching. Generally, it is not advisable to choose too many standard colors, generally 1-2. The main and auxiliary colors are different, so the color matching and key colors should be used carefully. Compound colors should be harmonious and contrasted, so as to increase the rhythm of colors and produce beautiful effects.

Extended data:

Precautions:

1. Pay attention to the personality characteristics contained in each color, so as to better combine with the business philosophy of the enterprise and avoid big deviation. Generally speaking, red is easily associated with flame, sun, blood, red flag and pepper, and contains an abstract feeling of warmth, youth, positivity, revolution, vitality and health.

2. Orange is reminiscent of oranges, persimmons and autumn leaves, and contains abstract feelings of happiness, warmth, joy, willfulness and doubt.

Blue reminds people of the sky and the ocean. Purple makes people feel noble and elegant. White innocence, gray mediocrity, etc. These associations have a great influence on the use and appeal of colors.

4. The development of standard colors should avoid conflicts with national preferences of various countries. In France, people don't like green because it reminds people of Nazi uniforms. Boys there are used to wearing blue, and little girls are used to wearing pink.

Baidu Encyclopedia-6

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