No matter how poor you are, you can't be poor with your children. It is a widely accepted view in China. Parents are generous with their children's growth and intellectual investment. In the children's consumption market, "toys" can be described as a hot spot of consumption. Toy trading, toy leasing, second-hand toy recycling, online toy market, and even adult educational toys have attracted the attention of entrepreneurs. Although there are many business opportunities in toy economy, compared with traditional fields such as catering, trade and clothing, entrepreneurs seem to be unfamiliar and do not know how to start. So, which entrepreneurial fields in toy economy are worthy of attention? In this regard, senior entrepreneurial guidance experts recommended the following six entrepreneurial directions: Guide 1. DIY Handmade Toy Workshop DIY Toys Workshop makes toys by itself and writes blessings, which is far more meaningful than buying ready-made toy products. Therefore, the DIY way of toys is becoming a new consumption trend. Entering the handicraft workshop, from determining what to do, to finding materials, making plans, trying to make and modifying, and finally making a finished toy with personality, the whole process can be fought by children alone, or by parents and children working in teams. Fresh creative experience is not only welcomed by children, but also attracted adults. How can the flow of DIY toy workshops not stop? Guide 2, trendy animation, online games, movie and television toy stores Animation toy stores In recent years, with the improvement of China's attention to the animation industry and the continuous introduction of foreign animation, a "animation" craze has rapidly emerged in China, and the sales of animation toys have become increasingly popular. Opening animation toy stores, animation peripheral stores and cartoon toy stores is becoming the choice of many smart businesses. You don't need big investment, there is no technical threshold, and you can enjoy a lot of fun in the process of operation. Why not? Guide 3. There are no three guarantees for toys, and the toy hospital is booming. According to the survey, compared with the rapid development of the toy industry, the after-sales service of toys is in an unequal state, and the state has not even introduced the "three guarantees" for toys. This makes many toy enterprises ignore the improvement of toy quality and after-sales service. Many toys break down as soon as they are played, and they can't get proper repair, which has become a chicken rib of "keeping useless and abandoning it". Intentional businesses have seen alternative business opportunities, and the birth of "toy hospital" is completely unexpected. Expert advice: Toy repair shops should strengthen "packaging". In the design of the store name, the name of "toy maintenance center" can be changed, such as "toy hospital", which can better highlight the characteristics of "one trick" in toy maintenance. In order to reverse people's distrust of private maintenance, toy repair shops can also draw up a detailed price list of toy maintenance and post it in a place where customers can easily see it, thus unconsciously increasing the credibility of the shop. Guide 4. Romantic Couples Toy Gift Shop Couples in love want to witness sincere love with the things they have together, just like the tokens given to each other by men and women in ancient times, which express their lovesickness and love. "Lovers' money" has become the knowledge of merchants nowadays. In every festival that is close to lovers, merchants are bound to pull out the banner of love and swagger into the market. In the business war, you are scrambling for each other, and couples' supplies are born, thus seizing a business opportunity in the market. Expert's advice: Although the way that shopkeepers come up with their own ideas and contact manufacturers to make them ensures the uniqueness and innovation of products, they have higher requirements for shopkeepers and are more difficult to operate. At present, we can consider joining a big brand couple gift chain store in order to obtain lower cost and relatively stable supply and marketing channels. To open a shop by joining, we must pay attention to the products provided by the head office, which determines the market prospect of joining and selling the brand. Guide 5. Second-hand toy rental business There are more and more varieties of children's toys, and the prices are getting higher and higher. Children have the characteristics of liking the new and hating the old. Many expensive toys are thrown aside after a few days of playing. Too many toys occupy a lot of space in the family, and it is a pity to throw them away at will, which makes parents feel headache. In response to this market demand, toy rental stores came into being, mainly to rent toy goods to customers, and earn rent from them to obtain profits.