The catering industry mainly relies on products to make profits, while the Internet industry mainly relies on people to make profits. Compared with the Internet industry, the profitability of the two industries is better.
The catering industry mentioned here is a traditional catering industry, and the Internet industry is an Internet catering industry. The catering industry and the Internet industry will do catering, brand and cooperate with the platform.
as far as catering is concerned, the catering industry mainly deals in products, while the internet industry deals in people. The traditional catering industry is easy to fall into the Red Sea competition, lacking real attention, understanding and insight to consumers, and then it is easy to close down. If you don't have an accurate positioning, a clear target consumer group, and you don't know how to manage the crowd, it will become very difficult and tiring to operate the restaurant. As far as branding is concerned, the catering industry takes products as the center and spreads by word of mouth. The internet industry makes products into content and lets the media compete for reports. In the past, most of the names of our traditional catering industry were based on products and categories. Brand building mainly depends on word-of-mouth between people and the development of offline stores, while individual rich local tyrants rely on advertising bombing. In the Internet industry, social networks spread brands in an efficient, low-cost and fast way. As far as platform cooperation is concerned, Meituan, glutinous rice, Meituan take-out, Baidu take-out, etc., these Internet catering platforms have begun to attract cooperation with them with various subsidies and promotions, which is the first choice for a new generation of catering consumers. Generally speaking, the traditional catering industry lags behind the rise of the internet industry in terms of profit model and profitability.