Promotion skills can quickly guide consumers to complete their purchase behavior, quickly increase the sales volume of goods, and reduce the sales cost for enterprises. In today's fierce competition, these are what businesses are happy to see, while for shopping guides, it is to improve their work skills and get more equal remuneration. Here is a brief introduction to some sales promotion skills, hoping to provide some help to everyone. 1. You can create a customer. As soon as the customer steps into your store, it means that he can sell the goods, so give him a warm smile and a sincere greeting. I believe this customer is likely to be your buyer. Therefore, the company requires stores to provide customers with "three-in-one" services, that is, a greeting, a smile and a glass of water. 2. Decide who to sell it to. Sometimes more than one person comes into the store to buy it. It may be a couple, or it may be with friends and colleagues. At this time, we must first determine who is the decision maker of the purchase. As long as the judgment is correct, the follow-up sales promotion can get twice the result with half the effort. Excessive enthusiasm will drive away customers. When customers just look at the goods in the store and haven't decided to buy them, they are timid and sensitive to the behavior of the clerk. Especially some unfamiliar guests, if they receive him too actively, it may lead to his disgust. At this time, it is best to give him a relatively relaxed environment and keep a certain distance from him, but pay attention to the guests' lifting and stopping, and then take the initiative to serve when necessary. Sales promotion varies from person to person because each customer has different needs for goods, so when recommending goods to customers, you must first judge the taste, style and grade of customers, and then recommend them. If you recommend blindly, it will only cause customers to distrust you. Moreover, the company advocates "service management" rather than the old concept of "selling", and winning the trust of customers is the most important thing. Generally speaking, customers who give customers a step have a lot of face, so in the process of sales promotion, we must take into account their self-esteem. In the case that it may hurt customers' self-esteem, we should choose the right reasons and give them a step down. This will not only fail to make a deal, but also hurt customers. 6. Humor promotion method Humor is a lubricant, which can ease the deadlock and create a relaxed atmosphere. Even in sales promotion, this is a good method. When recommending products to guests, a humorous remark can often win the guests' happiness, relax their vigilance and finally reach a deal. However, we should pay attention to the timing and goal of humor promotion. 7. Let the other person say yes. The more a person says yes, the easier it is to be "captured" by other people's views and positions. For example, if a guest has doubts about our price positioning, you can say to him, "Is the store rent here much cheaper than in other places?" The other party must promise. Then you say, "Will our operating costs be much lower?" Guests will also nod. Then you say, "the wool comes from the sheep, so our price will definitely be lower than others!" " "I believe that through this conversation, the guests will understand. However, when you speak, you must pay attention to smiling, being calm and not aggressive, otherwise the guests will not accept your attitude even if they can accept your point of view. There are many aspects of marketing skills. If salespeople want to improve their business ability in an all-round way, they must strive to become sages. We don't try to be experts in every aspect, as long as we can perform our marketing duties well.