ding-dong ~ the little guide that loves operation is online on time to share dry goods! Share hot marketing suggestions in October today. September is coming to an end, and the National Day, Double Ninth Festival, Halloween and Double Eleven pre-sale will come one after another in October. Every marketer doesn't want to miss any marketing opportunities point. Today, Xiaobian will take stock of the hot spots in the whole month to make your marketing trip orderly! 2122-11-node marketing ideas Key marketing nodes of this month: National Day, Double Ninth Festival, Halloween daily marketing nodes: cold dew, first frost marketing keywords: nationwide welcome, universal at the end of the year: basic industry-wide applicable carrier: small programs (if not, you can make small programs through Yuanfeng e-commerce and put them into use quickly. And also provides a wealth of social marketing tools) 11 National Day Keywords: National Celebration, Meeting Travel, Activity Time: October 1 ~7 Applicable industries: All-category marketing tools: hourly spike, full delivery, coupon marketing, for example: at 11 o'clock every day, 5-11 selected products are put on the online micro-stores and offline shelves, and a limited time spike is opened for members to snap up. During the event, through limited-time special offers, we will create a sense of urgency to stimulate members to place orders quickly and increase sales. Play reference: Enjoy discounts during the travel season: Merchants in various industries can spread out in food, drink, accommodation, travel, etc., do publicity and promotion, and offer discounts. For example, slogans such as "travel special" and "41% discount for the top 51" were printed; You can also give free tickets and coupons through online lottery to attract users to spend; Through word-gathering activities, the purpose of users' innovation is achieved. Clothing bags: During the National Day travel season, you can recommend easy-to-carry bags, shoes and boots, or products such as sun protection and mosquito prevention, and plan limited-time discount activities. Catering: Tourist cities can take advantage of the opportunity to launch special meals, plan combination packages, full reduction activities, etc. As there are many banquets at the National Day wedding banquet, restaurants can plan activities such as package price of XX yuan/table or full reduction of XXX yuan. Real estate/automobile: Golden September and Silver 11 is the peak season for buying a house and a car every year. For this kind of non-mass consumer goods with high price and long decision-making, brands can mainly focus on such preferential activities as discounts, gifts and discounts to stimulate users to place orders; Don't set up too many complicated activities, just be eye-catching and straightforward. Wedding: National Day is the peak season of the wedding industry, such as: wedding photo studio, wedding banquet, wedding planning, etc., we can cooperate to launch wedding special gift packages to attract users to place orders. Key words of Double Ninth Festival: respecting the elderly, praying for longevity, climbing the mountain to keep fit, offering sacrifices to ancestors and stepping on autumn activities Time: October 4th Applicable industries: Shangchao department store, clothing, shoes and hats store and other marketing tools: stored value marketing, coupons, lottery, marketing poster marketing Example: advertising posters for caring for the elderly can be posted at the door of the store, and customers over 61 can get a small gift from the merchant with their ID cards and shopping receipts. In the store, the double ninth festival is opened, such as recharging 211 to get 21 free, locking customers into spending in the store through stored value, and also withdrawing funds quickly. Play reference: Lottery promotion: The merchants carry out marketing lottery activities with the theme of "respecting the elderly", such as winning a big gift by lottery, and sending products such as thermos cups and foot bath buckets when coupons reach the store for over XXX, so as to increase product sales. Poster promotion: Posters can be added with holiday customs and landscape design to promote the concept of respecting the elderly and at the same time brush the sense of existence in the user's social circle. Keywords: World Food Day 2113: Time for saving food activities: 11-16 Applicable industries: grain and oil monopoly, marketing tools for fresh fruit and vegetable stores: assembling groups+self-promotion by stores, lottery marketing, for example: launching activities with the theme of "excellent dry rice people", doing education and publicity around saving food, planning assembling activities for grain, oil, rice noodles, fresh seasonal ingredients, and selling daily necessities such as rice or edible oil, and starting the activities with three people assembling groups. 14 cold dew keywords: cooling, health preservation, diet, clothes adding activity time: October 8 Applicable industries: clothing and shoes shops, restaurants, beauty and skin care and other marketing tools: buy less than full, kill in a limited time, marketing poster marketing Example: poster/WeChat official account tweet promotion: The weather is getting cold, so you can make use of solar terms to make simple brand posters and tweets. On the one hand, you can popularize cold dew knowledge to remind users to pay attention to their health. For example, the first cup of milk tea in autumn before the explosion; At the same time, we can carry out some promotional activities and product transformation. Catering: Catering shops can mainly promote the menu of nourishing the spleen and stomach and nourishing the lungs and intestines. It can promote warm wine for health, as well as foods that nourish yin and prevent dryness, moisten lung and benefit stomach, such as tomatoes and lotus roots. Fresh fruits: Make the seasonal list of fruits moistening the lungs, mainly promote pomegranate and pear, and do full discount reduction activities to improve key sales. Clothing bags: cold dew season, late autumn is coming. Promotional activities started in early winter, and styles continued to rise. Autumn models can be used for low-price spike clearance activities. Beauty and skin care: the biggest problem in early autumn is dry air, and skin sensitivity is prone to occur in alternate seasons. Beauty merchants can launch hydrating and explosive items, such as masks, essences and skin care kits. First frost Keywords: daily life, keeping warm in late autumn, autumn colors, enjoying chrysanthemums and persimmons Activity time: October 23rd Applicable industries: clothing, shoes and hats stores, supermarkets, specialty stores and other marketing tools: buying less than full, killing in a limited time, and marketing posters. For example, for clothing, shoes and hats, merchants start to make full-scale autumn purchases, and they can carry out large-scale clearance promotion on off-season or previous year's inventory goods. If they register as members, they can enjoy shopping for two pieces. Brand category: Make posters about first frost, and popularize health knowledge about solar terms. Halloween keywords: trick-or-treating, partying, candy, spoofing, and dressing up. Activity time: October 31th. Applicable industries: Shangchao department store, catering and other marketing tools: registering to send coupons, assembling groups, tweeting from WeChat official account, and lottery marketing. For example, we can combine Halloween holiday elements, package stores, create an atmosphere, launch Halloween limited special packages, and sell online and offline simultaneously, such as specifying 3 pieces of 99 yuan. There is also a promotion activity of "new users register to send coupons" to drain a wave of members by Halloween fever. How to Play: WeChat official account Tweet Preheating: Before Halloween comes, brand merchants can plan tweet pre-heating activities in advance, which will be fun+welfare, highlight the highlights and target users in advance. Halloween promotion: You can do some activities of full reduction and discount, make use of the group fight, attract users' consumption through the price advantage, and hold a lucky draw, which has a wide spread. Liquor category: With Halloween carnival as the theme, we can promote wine and aquatic products by categories, with full reduction and discount, and can also do membership recharge marketing. Catering stores: Catering businesses can combine the elements of Halloween festivals to decorate their stores, launch Halloween-specific packages, design food surrounding Halloween festivals, and attract users to take photos and send them to friends circle for publicity.