Boiling the Three Kingdoms is to concentrate the truth and facilitate the analysis of management science in the Three Kingdoms.
Pillow art of war, behind-the-scenes mirror, after-dinner sketch, tea party. Cheng Junyi's Boiled History of the Three Kingdoms, published by CITIC Publishing House, is a management work interpreted in the form of prose. The author vividly expresses the problems and countermeasures in human resource management and marketing management in the form of talking about the Three Kingdoms, which is humorous and fascinating, and makes readers deeply educated in relaxed reading.
Take the story of the Three Kingdoms, which is well known to women and children, as the basic material, and cook a pot of spicy and delicious management. The author is a famous fan of the Three Kingdoms. When writing this book, he made a guest appearance as a storyteller. For example, in the section "Let the Mind Be Passionate", Zhang Fei said to Liu Bei, "I am a glass of clear water and carefree. You are a cup of muddy water, and you are ashamed all day. How can this cup of muddy water be clear? " Liu Bei replied that sedimentation and filtration can be used, and Guan Yu said that these two methods have their own disadvantages. Without saying anything, Zhang Fei took the two brothers into the bathroom and rushed with the cup of muddy water under the turned-on faucet. In less than a minute, the muddy water completely turned into clear water. He said: "You should choose those positive and exciting ideas and let them wash away your mind." Liu Bei's Xuzhou company hired Lu Bu, a well-known peach, as the executive deputy general manager. Who knows that Lu Bu is not only good at doing business, but also good at asset transfer. In less than a year, he turned the company into an empty shell. Chen Deng helped Liu Bei sum up the lesson and said that a competent manager should "only do what he should do, not what his subordinates should do." But authorization is not to let you give up your power, but to make your power more effective through authorization. Never throw away the stick when you give carrots. When Cao Cao helped Liu Bei sum up the lesson, he said that the Tang Priest in The Journey to the West was a perfect personality, the Monkey King was a fierce personality, Pig Bajie was a lively personality, and Friar Sand was a peaceful personality. How did Tang Priest manage the Monkey King? The answer is that he can recite spells! "
Taking interesting fables and sketches as raw materials, it vividly interprets the essence of management. For example, when discussing the salesman's creativity, he told a story of "selling combs to monks": Mr. A went to three monasteries and was scolded and chased by countless monks. Finally, he touched a young monk and sold a comb. Mr. B found an abbot of an ancient temple and suggested putting a comb in front of the 10 incense table for Buddhists to comb their hair before visiting the shrine. The abbot agreed and bought a 10 comb. Mr. C went to a treasure temple and said to the abbot, "There should be a reward for the Xiangkebao Temple. I have a batch of combs, and your handwriting is great. You can engrave the word' Jishan comb' as a gift. " The abbot was overjoyed and immediately bought 1000 combs. The author made a subversive criticism of this marketing story, which is still regarded as a classic, and thought that it was actually encouraging a kind of commercial fraud, which had nothing to do with the real marketing strategy. There is also a "story of red-crowned crane": the red-crowned crane was elected as the prime minister of the forest kingdom by the lion king. The reporter pheasant wanted to interview it, and the sika deer told the pheasant: "The red-crowned crane will not be interviewed, and it believes that all the glory belongs to the lion. It has a famous' three noes': competent managers should not compete with leaders for fame, subordinates for merit, and colleagues for profit. " The pheasant said, "Everyone says that there are only two kinds of people who walk around the lion, those who submit to humiliation and those who flatter." The sika deer explained, "The red-crowned crane is another person who dares to do anything. Usually, leaders will bear all kinds of great pressure, and brave subordinates will take more responsibilities on their own initiative through appropriate planning to reduce the burden on leaders and safeguard the interests of the team. Flatterers are for personal gain. "
Strengthen the connotation of management science with the new concept of modern Chinese and foreign management as seasoning. There are quotations and outlines of ancient books before each chapter in the book; With funny cartoons, the image is vivid; Later, the author commented that it was the finishing touch. For example, the first chapter comments: attitude determines everything, and few people can understand the true meaning of this sentence. How to understand your life and objective conditions depends entirely on your attitude. All resources and strength can support your possibility of success. The more positive your attitude, the greater your determination, the more resources and strength you can mobilize, and the higher the probability of success. Attitude determines the greatest probability of success. For another example, the third chapter comments: Barrel hoop is a people-oriented management concept, which can have a guiding influence on every personnel decision, thus establishing a value-based labor-capital relationship and cultivating employees with strong team consciousness and high loyalty. The book also extends the famous "wooden barrel theory": how much water a wooden barrel can hold depends not only on the length of each board, but also on whether the combination between boards is close. It is concluded that the combat effectiveness of a team depends not only on the ability of each member, but also on the mutual cooperation and cooperation among members. The style of this book blends ancient and modern, full of harmony, seemingly absurd, but in fact it is of great significance.
Boiling the Three Kingdoms in water, in the form of expression, contradicts the rigid preaching of management works, and creates a precedent of semantic innovation and harmony. Since its publication in July 2003, the market response has been surprisingly enthusiastic, ranking almost in the top five of major bookstores. Up to now, it has been reprinted 25 times and sold more than 800,000 copies. It is expected that it will easily break through the million mark by the end of this year and become a miracle of local financial books. Taking a fancy to the money-making effect of his good ideas, imitations of "keeping up with the trend" have appeared on the stage one after another. More than 20 imitations such as Boiling the Three Kingdoms, Boiling the Three Kingdoms, Boiling the Spring and Autumn Period and the Warring States, Boiling the Romance of Chu and Han Dynasties, Boiling Wine on the Three Kingdoms and Spicy Three Kingdoms have swarmed out in bookstores, and some of them are exactly the same as Boiling the Three Kingdoms in layout design and content selection. Some commentators exclaimed: "Clone books are emerging one after another, and the' Three Kingdoms' have all been cooked." Creativity is the key to publishing a book. For publishers and authors, blindly following or cloning other people's ready-made ideas is an act of low energy, vulgarity and quick success. Promising publishers and authors should find another way to promote more innovative masterpieces, and don't always want to chew other people's chewed buns to get a piece of the action.
Respondents: horizon man- manager level 4 1 1-5 22: 14.
Download address:/soft/uploadfile/May2006/2006521231884201.rar.
Zhusanguo
Cheng Junyi
Lesson 1 Destiny is an eagle in a henhouse.
It is said that the general trend of life, success or failure, care about one heart. In layman's terms, whether it is a rich boy or a poor boy, whether it is an ordinary citizen or a business tycoon, everyone is using his own ideas to decide and enter his own living state, and interpret his living state as success, failure or fate. There is a classic saying in the field of educational psychology: "sow an idea and reap an action;" Sow an action and reap a habit; Sow a habit and reap a character; Sow a character and reap a destiny. "A good interpretation of the interaction between thought and fate. Born in poverty, Liu Bei, a teenager, explained this classic saying well with his own life course.
Liu Bei is a student in Zhuozhou City, Hebei Province. Life is extremely difficult because I lost my father at a young age and supported my family by my widowed mother. One night in the winter of the third year of senior high school, Liu Bei came home from evening self-study and saw his mother sewing cotton boots in the dim light. Liu Bei said, "Mom, it's freezing. Go to bed early! " "
Mom replied: "You will take the college entrance examination next year. If I make an extra pair of cotton boots, I can sell them for ten yuan more, which can make up for your college tuition. "
Liu Bei squatted on his mother's knee. When his nose was sour, tears would come up. He sobbed and said, "Mom, it costs a lot of money to go to college. Our family is too poor. What can the money do? Don't count on it! "
His mother trembled and asked him, "Are you going to live in this poor nest all your life?"
Liu Bei said bitterly, "What can we do? Maybe this is called destiny takes a hand? "
The mother put down her needle and thread, looked at her son and said, "I read the three-character sutra when I was a child, and now I can still think about some problems." When you say destiny takes a hand, is it the beginning of life or after mankind? I'll tell you a story that may help you find the answer. "
An eagle egg rolled out of Ying Chao and fell into the haystack. Someone found him, thought it was an egg, took him home and put him in the henhouse. There is a hen in the henhouse. Like other eggs, she was hatched.
As a result, he was treated as a chicken from an early age and lived like a chicken. Many partners bullied him because of his strange appearance. He felt lonely and miserable.
One day, he followed the chicken to peck millet in the rice field. Suddenly, a black shadow flew over the mountain, and the chickens panicked and hid everywhere. The crisis passed and everyone breathed a sigh of relief.
"What bird was that just now?" He asked.
His partner told him, "This is an eagle, the supreme eagle."
"Oh, that eagle is really something. It flies so smartly!" He expressed his inner envy. "If one day, I can fly like an eagle, how wonderful!" "
"It's wishful thinking!" His partner scolded him mercilessly, saying, "You were born a chicken, and even chickens are ashamed of your ugliness. How can you fly like an eagle? "
Mother finished the story and asked, "Son, the so-called fate is the eagle in the henhouse. Now, would you like to live like a chicken or fly like an eagle? "
Liu Bei foolishly asked his mother, "Do you think your son is the eagle that unfortunately landed in the henhouse?"
Mother said affirmatively, "Yes, you are a descendant of an eagle. You should pursue your blue sky, don't sigh for one or two millet in front of you! " "She told her son that his grandfather's grandfather was Liu Sheng, the son of Emperor Han Jing. It can be traced back that he is actually a descendant of Liu Bang, Emperor Wu of the Han Dynasty.
Liu Bei suddenly woke up and resolutely said to his mother, "Mom, I know what you mean, and I will not live up to your expectations!" " "After studying hard, in the second year, Liu Bei was finally admitted to yangtze river international Business Administration University. On the day of receiving the admission notice, the mother and son were both sad and happy, crying their heads off.