Weibo refers to a broadcast social media and network platform that shares short real-time information through attention mechanism based on the sharing, dissemination and acquisition of user relationship information.
Users are allowed to access through Web, Wap, Mail, App, IM, SMS, PC, mobile phone and other mobile terminals, so as to realize instant sharing, communication and interaction of information in multimedia forms such as words, pictures and videos.
In August 2009, Sina launched the beta version of "Sina Weibo", becoming the first portal to provide Weibo services. In addition, Weibo also includes Tencent Weibo and Netease Weibo. But unless otherwise specified, Weibo refers to Sina Weibo. On the evening of March 27th, 20 14, Sina Weibo, which stood out in the domestic Weibo field, announced that it had changed its name to "Weibo" and launched a new LOGO, and the color of Sina gradually faded. 2065438+On August 8th, 2008, Weibo won the Golden Game Award for Best Operation of the Year. In 20 19, Sina Weibo ranked 98th in "Huiju.com 20 19 Hurun Brand List"; "20 19 hurun's most valuable private brand" ranked 53rd [34].