In order to ensure the high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance, which is a business plan that clarifies the time, place, purpose, expected effect, budget and method of activities. So how should we make an activity plan? The following is my collected model essay on the opening activities, hoping to help you. Opening activity plan 1

Activity theme:

Big rewards for opening, surprises when entering the store

Activity time:

XX, XX, XX, XX, XX

Activity purpose:

1. Start the new store to attract customers to spend money in the store.

2. Improve the popularity of barber shops and open up the local consumer market.

3. Establish a good barber shop image and gain a good reputation in the market. (same as above)

Activity content:

There are various activity plans for opening the business. Here are some that you can try.

firstly, a shampoo card that costs 211 yuan for 21 times within seven days of the barber shop's opening now only costs 111 yuan.

Secondly, you can enjoy seven times of free hair care service if you buy cards worth Wu Bai dollars or more within seven days after the barber shop opens.

Thirdly, on the opening day of the barber shop, customers who enter the shop can get a coupon worth 51 yuan. When we spend over 111 yuan, we can enjoy this coupon.

fourthly, on the opening day of the barber shop, you can enjoy a discount of 21 yuan for hair dyeing and curly hair with the help of the activity page of the brochure.

Key points of activity layout:

When an activity is held in the barber shop, it must be arranged three days in advance. Such as hanging balloons and colorful flags to create a festive atmosphere. In addition, the store should be well cleaned and put away. During the activity, some exciting songs can be played in the store. Opening activity plan 2

Time: 21XX February 11

Location: Chris Western Restaurant

Theme: Opening of Chris Western Restaurant and Launching Ceremony of "Chris Romantic Time"

Dining form: buffet dinner (the menu of buffet dinner is made in the kitchen)

First, the specific strategy orientation is:

Promotion direction: taking the special opening route. Reduce the sense of distance in consumers' hearts and produce a cordial effect.

promotion efforts: take "opening" as the breakthrough point, and make discounts, vouchers and other promotional methods to achieve the goal.

activity intensity: fully reflect the Russian and western characteristics, in order to get the recognition of market customers, price packaging means is the key.

customer snatching: effectively intercept market customers with high-quality services and promotional activities.

Integrate channel resources and accurately target customer marketing: First, grab market consumer groups; The second is to strengthen publicity and promotion in the central area.

2. Promotional activities:

1. Three days before the opening, customers at each table will have a lucky draw before ordering food. The prizes are: two vouchers with a face value of RMB 111, a dessert, a drink or a dish, etc.

2. special opening price: if you spend more than 311 yuan minus 51 yuan, the more you spend, the more discounts you get (to be determined), and you can also use 1 vouchers.

3. The package combination is more favorable (kitchen making package menu).

3. Planning and preparation before opening:

1. Gift bag: including a 21XX desk calendar of our restaurant, a brochure of our restaurant, two vouchers with a face value of RMB 111, etc. (to be determined).

Remarks:

A. The dining desk calendar and brochures are based on Chris' fashion and romance, and illustrate the basic facilities, special catering, service scope and dining culture of the restaurant.

B, 2 vouchers, only one can be used for a single consumption, and can only be used during the opening period (February 11-October 21). In this way, it is convenient to attract consumers to spend again and further feel the food and service of the restaurant.

2. Invited guests: In order to create the brand of Chris, provincial and municipal leaders, local businessmen and celebrities should be invited.

3. Launching ceremony: Ice sculpture+red wine. The words "restaurant LOGO+ Chris romantic time" are engraved on the ice sculpture, and several red wine injection ports are reserved. During the launching, guests fill the font with red wine. Into Chris's wine culture, romantic and festive.

4. unified theme materials preparation: desk calendars, brochures, leaflets, vouchers and other printed materials; Outdoor POP flag, balloon, activity theme backboard; Preparation of guest sign-in ceremony, packaging of gift bags, etiquette reception arrangement, systematic training of restaurant staff, booking arrangement of opening flowers, red carpet, opening banner, vertical celebration, lion dance performance arrangement, etc. (with the cooperation of etiquette company).

4. Advertising before opening

1. Surrounding communities, high-rise residential buildings and the media put in publicity to reach the precise consumer groups. Such as: elevator LED video, leaflets, etc.

2. Newspapers (advertisements) or newspaper clips: they are large in space and relatively low in cost, and are included with the newspaper. Choose local newspapers with large circulation as attached advertisements with the newspaper, and the area is the area where the local store is located and its surrounding areas. And select subscribers, the time is the day before, the day after and the day after opening.

3. leaflet placement: select areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential areas, high-end facades, writing rooms and government departments.

distribution requirements:

(1) distribution period: 11: 11-12: 31; 17: 11-18: 11, at this time, it is mostly the commuting time of office workers, and it is mostly the commuting time of government and administrative departments.

(2) Distribution crowd: people between the ages of 21 and 51, and those who look financially strong.

(3) Precautions: Smile for publicity. If the other party doesn't receive the leaflets, you can't force them into the other party's hands, and pay attention to picking up the leaflets scattered nearby to avoid a bad impression.

4. Other publicity channels: TV, radio, Internet, magazines, SMS, taxis, etc. Release opening and preferential information (to be determined).

5. Opening ceremony process:

Etiquette reception, guest sign-in, and gift delivery Opening performance: the chairman of Russian Dance delivered a speech, and the guest leaders delivered a speech at the launching ceremony of the red wine ice sculpture, announcing the official opening ceremony and launching the theme activity of "Chris Romantic Time". After the ceremony, the dinner reception began. (with the cooperation of the process etiquette company)

Miss Etiquette-sign-in desk (sign-in book and pen)-wear corsage-lead to the main entrance-the host announces the ribbon-cutting guest list-cut the ribbon-lead back to the restaurant-the chairman's speech-the ice-breaking ceremony-the start of the buffet dinner-the start of the performance (the program is to be determined)

The whole buffet dinner will be recorded and photographed for 1 hours. Opening activity plan 3

Getting married is an important event in one's life. With the continuous improvement of people's living standards and the continuous enrichment of life content, wedding photography has become the mainstream for people to stay in a happy moment.

According to a survey of urban wedding consumption conducted by China Economic Prosperity Monitoring Center in XX, the results show that most people, rich or poor, have to use their savings to get married. Marriage not only digests residents' existing income, but also converts part of residents' savings into consumption expenditure.

As a fashionable way of getting married, wedding photography has been recognized by more and more young people and their parents. In the survey, 78% of men and 89.8% of women think it is a souvenir, and this expenditure ranks fifth. It can be seen that wedding photography has penetrated into consumers' hearts, but the more it develops, the more choices consumers have, which also brings confusion to some studio businessmen. Faced with such a huge market, their turnover has not achieved the expected results. Coupled with the competition from foreign counterparts, domestic small and medium-sized photo studios have unconsciously stepped into difficulties. This dilemma has a lot to do with the market, but the main reason comes from the operation itself. How to develop the photo studio, make it grow from small to large, and increase the turnover?

1. Analysis of market conditions

This year's situation is rather grim. The golden period of wedding photography on May 1st has passed, and there are still great business opportunities in the golden period of the remaining 11th and the end of this year.

The era of micro-profit of wedding photography has arrived, that is, the war of various photo studios has begun. This war is different from the previous price war. This war has integrated many factors. It is not simple.

1. Market situation: According to the statistics of relevant departments, as of May of XX, there were more than 21 large and small photo studios in Shiyan City, among which small and medium-sized photo studios accounted for the largest proportion. The whole photo studio market is huge and popular.

2. Competition analysis of Luomen Studio: It mainly comes from the publicity intensity of large-scale companies and similar companies nearby.

3. consumer analysis: newlyweds and middle-aged and elderly couples who want to take pictures as souvenirs. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

4. product analysis:

a. advantages: originality, strong publicity awareness, and certain attraction in promotion. The renovation of the facade shows fashion and elegance, and high-tech digital photography.

B. Disadvantages: mainly from large companies, consumers emphasize the best, and expenditure is not the main concern

C. Opportunities: launch brand-new promotional activities to attract consumers and update publicity methods.

5. Analysis of product positioning: omitted

6. Analysis of previous promotional activities:

For example, XX Millennium commemorative set: there is a sense of deception for old customers, so the discount is as high as 41%. When new customers face amazing preferential prices, they will think that the quality of the business or a series of other problems.

7. Analysis of pricing strategy:

For example, wedding photography with a surprise opening price of 998 yuan is a decent thing in itself, and consumers think that this price is absolutely over-value, which is the success of promotion.

Second, sales target:

From July 1, XX to June 31, XX, the sales volume of photography will increase by 21%; The turnover is 1 million yuan, the promotion expense budget is 8-1 million yuan, and the profit target is 211,111 yuan.

Third, the promotion plan:

1. Summer is the most bleak season for wedding photography, and some service industries are usually affected by the season, resulting in the difference in sales between off-season and peak season. In the peak season, under the condition of good market conditions, although the competition is fierce, the market demand is large, so the sales are still relatively successful, and < P > get twice the result with half the effort; In the off-season, they often spend a lot of money, material resources, energy and manpower to promote sales, but there is still no return. Coupled with the competition of peers, it is even more difficult to move in the slow-moving period of seasonal sales. In the off-season, a series of problems, such as "what to do", "how to promote sales" and "what means to promote sales", have become the keys that enterprises often encounter and hope to solve.

when the competition among peers is fierce and the off-season is caused by the seasonal influence of sales, marketing

First, abandon the traditional sales methods and promotion methods and do not compete with peers head-on. Because peers have their unique status and brand in customers' minds, we can't compete with them for rankings at the same time.

second, understand the correct market demand, and use the customer's mentality of following the fashion to find new promotion methods. Since it is a new brand, it is necessary to adopt a new approach, trying to be different from other brands, rather than being attributed to the traditional way. Only in this way can we avoid its sharp edge, be unique and innovative, and be easy for customers to remember.

third, reduce manufacturing costs and sales risks. Minimize the cost in the production process, so as to reduce the risk to an acceptable level. Reassure decision makers.

fourth, on the premise of cost reduction, innovate the product itself. Only by innovating products in materiality, information, interest and timeliness can customers and the market really know about the situation. Only in this way can customers directly and positively understand the information and seize the opportunity to complete the consumption of products.

finally, seize the appropriate opportunity to carry out promotional activities. This project was planned in the first ten days of July. After a month of preparation, it should be implemented immediately. If it passes August, the significance of implementation will not be so great. Because October is the climax of marriage, September is the peak season for wedding photography, so there is no need to spend a lot of manpower, financial resources, material resources and energy on promotion.

a. advertising performance strategy: newspaper promotion of promotional activities in each schedule.

B. Media application strategy:

Shiyan Evening News, Dongfeng Motor News and Dongfeng TV Station: The audience and readers are mostly employees of various professional factories in the city and Dongfeng Company. They like this kind of information, and the advertising coverage is wide and the effect is obvious.

Advantages of "Yazhong Advertisement": fast and rapid delivery, fast information dissemination, mainly aimed at large office buildings, professional markets, enterprises and institutions, private owners, working-class people, and all major hotels and guesthouses in Shiyan City. The readers are mostly young people, and the appeal points are clear.

C. Promotion strategy for the opening of Luomen Studio:

Gift advertisement: launch "Celebrate the opening of the studio, 555 special activities", "Love of Roses forever free photography lucky draw" and "Romance of Luomen" personal photo package, with a sales price of 288 yuan and limited places.

publicity page: print company folding pages and publicity pages of different schedules.

Award-winning advertisement: The first Long Live Marriage Expo in XX and the "Love Truth+"photo wedding reception were jointly held with the hotel.

discount card: print the "Romance for Life" wedding dress set "Love Discount Card" to explore potential customers, which can be transferred and distributed, that is, friends send friends and enjoy the discount.

Publicity activities: opening large-scale celebration and "12 Constellation Wedding Fashion Show", "Luo Men XX Summer Global Boutique Wedding Show", "Luo Men's new wedding dress designer from four major fashion capitals released", launching "Looking for the most-who is the most affectionate bride in Shiyan", on-site wedding dress design: sending publicity pages on the street and hanging large display boards.

Out-of-print at dusk: Take photos of golden and silver married couples, with the slogan: Fair price, affectionate days, people will meet after dusk. The wedding off-season is launched.

company sample: long-term company publicity, shaping famous brand enterprises.

D. strategy of public relations activities: sponsoring media photography services.

4. Promotion budget:

1. TV and newspaper advertisement: 8,111 yuan (August 8-August 28, staged delivery)

2. Publicity page: four slots, two-color single-sided large 16,115 grams of imported coated paper (5,111 sheets per slot) * * *.