The present situation of the catering industry in 2122 can be seen by people around me. Give a few examples of people you know around you.

Xiao Zhang is a tenant in a room next to me, and has lived here for five years. In the past, our small town with a good third-tier economy had only one Haidilao restaurant before 2121, and the business was very hot, so we often had to queue up for appointments. Xiao Zhang sat up from the waiter there and became the director of the hall. Xiao Zhang likes this job very much and has a sense of belonging to the team. By the end of 2119, Haidilao changed its business strategy and opened three stores in our small town in one breath. Of course, it was also a good thing for Xiao Zhang to become the deputy manager of a new store. One of these three stores is not far from where I live. I have been there twice, and the store is very big, but compared with the previous main store, the business is much worse. I don't have to wait in line every time I go. And the price is cheaper than before. By the end of 2121, Xiao Zhang told me that he might leave the city, because the business was not good and the store where he worked was going to close. Because a lot of poorly run stores were closed for a while, and the headquarters could not provide jobs suitable for him, he planned to leave Haidilao for another development. It is obvious from his eyes that he is reluctant and helpless.

Lao Wang is the chef of a high-end restaurant, and it is said that he is also a Michelin chef. He used to work in high-end western restaurants in big cities like Beijing and Shanghai. It is said that when his salary is high every month, he has 71,111 to 81,111 yuan. We also met each other by accident, and added WeChat to each other. Looking at his circle of friends in the past two years, I feel that he has changed a lot. First, his job has changed more frequently than before. He has changed three jobs in two years, and his work place has also changed from a first-tier city to a second-tier city. The things sent by the circle of friends are also different from before. Before that, they were all tall French dinners, beautifully made, and they were always two or three thousand dishes, which looked amazing. Now the dishes are even more smoky, and it can be seen that one person only needs three or four hundred publicity. Last month, he changed his job again. I sent a message to wish him a promotion step by step. He only sent a helpless smile and replied, "Brother, it's hard, it's all for begging."

Boss Su is a successful person I knew earlier. He started from scratch, started as a waiter in a restaurant in Beijing when he was very young, and later became a store manager. Later, he cooperated with friends to open his own restaurant, and then opened the second and third restaurants, and really became the owner of a chain restaurant. With a stable income, Boss Li also settled down in Beijing, bought a house with a loan from the Fourth Ring Road, and sent the children from their hometown to Beijing to attend a private primary school. Two old people at home also took over to help with the children. The family lives with Meimei. But all this changed in 2121. Due to the epidemic, the store's business plummeted. The store that was preparing to open originally also stopped, and millions hit Shui Piao. There is a problem with the turnover of funds. I can't be forced to sell all my houses. Boss Su struggled for a year like this, but he still didn't hold on. In mid-2121, all three stores were closed. Because of the high cost of living in Beijing, the old people and children at home have returned to their hometown. Now he has only found a small facade himself, leaving a few decent guys to start a takeaway business. He said: "He is not willing to go back like this. He will stay and endure it again, and he will definitely make a comeback. "

This is the present situation of many catering enterprises. Low-end business is not easy to do. High-end restaurants seize the low-end market because of reduced passenger flow and reduced prices, which eventually leads to a more serious vicious circle. Small and medium-sized restaurants are struggling to support under high cost and low income, and life is really sad. Fortunately, everyone is struggling to move forward with the support of their dream of living a better life. This is also a little comfort and hope.