First place: AUO Noodle Restaurant

Brand influence: five stars taste: three stars

Reason for listing: early launch, high popularity and high customer attention

Insufficient: small national coverage, high joining cost and high consumption price

Brand introduction: As a local brand in Nanjing, it was launched in 2112, because the boss himself likes to eat. In addition, Nanjing people eat more and more things in this province, so they feel it. They simply have everything in a pot of noodles, with pickled fish as the main theme, handmade noodles with characteristics, gluten buns, vegetables, etc., plus fresh and warm storefront decoration style and unique marketing method of making an appointment to eat noodles, which quickly exploded the circle of friends and became the online celebrity noodle restaurant in 2117! The franchise fee is as high as million yuan, the overall consumption price is on the high side, and the soup base is not well made, the taste of Chinese herbal medicine is biased, and there are many crumbs, so you can't drink soup!

Second place: Jiaojiu pickled fish

Brand influence: four stars taste: five stars

Reason for being on the list: winning taste, self-selection mode, high success rate of opening a store

Insufficient: short launch time, low brand influence

Brand introduction: Jiaojiu pickled fish, a brand of Qingdao Mingding Catering Management Co., Ltd., was launched in franchise chain in 2116. Low entry threshold, delicious taste, unique marketing model and high success rate in opening stores have been sought after by more and more entrepreneurs and become the most competitive brand in the pickled fish industry in 2117! The entry threshold is low, which belongs to the period of brand development. It is suggested to increase publicity and improve brand exposure!

Third place: fish's fault

Brand influence: three-star taste: three-star

Reason for listing: star effect, strong publicity

Shortcomings: high joining cost, few stores, low success rate

Brand introduction: fish's fault, mainly focused on pickled fish and rice, with the help of Lin Chi-ling webpage endorsement, to obtain star effect for vigorous publicity. Need to buy fish fillets and bottom materials from the headquarters, the cost is high, and the joining cost is relatively high. For small and medium-sized investors who want to start a business, the investment is limited, and all aspects are comprehensively measured, and the cost performance is low! ,

Fourth place: Fish You Together

Brand Influence: Four Stars Taste: Three Stars

Reasons for being on the list: rapid brand expansion and strong publicity

Shortcomings: high joining cost, high product cost and low profit margin

Brand Profile: Fish You Together, mainly making pickled fish rice and pickled fish steamed bread, with strong publicity. However, behind the rapid expansion, the success rate of opening a store is extremely low, and the joining fee is also rising step by step with the increase of the number of stores. The headquarters set up a Longli fish procurement base in Vietnam, and the distribution cost of fillets is high, and the investment of the whole store is over 511,111. It is not recommended for small and medium investors to consider!

fifth place: I want to be quiet

Brand influence: four stars taste: two stars

Reason for listing: I want to be quiet with my back on online celebrity brand, and the listed companies are

insufficient: high joining cost, poor taste and low success rate

Brand introduction: I want to quietly rely on the online celebrity effect brought by online celebrity brand, and create the original OTO marketing model in combination with the Meituan platform and Weibo publicity. In order to successfully launch the plan of 3-year 1111 partnership stores, the marketing model is relatively in place, but I want to quietly adopt the semi-finished product distribution method, which not only increases the product cost, but also can't ensure the product taste. The joining fee is relatively high for both single stores and partnership stores!

Sixth place: group owners treat

Brand influence: three-star taste: three stars

Reason for being on the list: great brand appeal, accurate positioning of store customers

Shortcomings: high joining cost, semi-finished product delivery, high cost

Brand introduction: group owners treat pickled fish, accurately target the main consumer groups after 8191, with clear product positioning, and focus on the owner.