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Characteristics of the New Zhongguan Shopping Center in Damen
Numerous examples have proved that in international urban planning, the subway superstructure has become the property form with the greatest development potential, the highest practical degree, the strongest anti-risk ability and the best quality. Its radiation ability is far stronger than the traditional central property. Subway interchange has always been the traffic artery where people gather. As the core of the urban development planning network, the subway interchange station will inevitably form a centralized development trend around its interchange station, with good prospects for future appreciation. The extension of Jianguomen Interchange formed an international trade circle, and the construction of Financial Street benefited from the crowd gathering effect of Fuxingmen Interchange. Now, New China Pass has also appeared in the planning of Huang Zhuang transfer station.

Menxin Zhongguan is the first comprehensive building connected with subway interchange in western Beijing. The second floor of the commercial underground of the project is directly connected to Huang Zhuang Station, which is the largest underground subway interchange station in China. Among them, the east-west 10 line directly connects Zhongguancun, the Olympic Village and the International Trade Center. Another North-South Line 4 runs from Zhongguancun to Xidan Business District, where it connects with Line 1.

Huang Zhuang Transfer Station is expected to arrive at the Olympic Village within 0/0 minutes by subway/kloc, 25-30 minutes to CBD International Trade Center in the east, 20 minutes to Xidan in the south, the Yuanmingyuan and Summer Palace in the north, and the Xiangshan, a weekend resort for Beijingers. Therefore, the significance of this transfer station is very significant. The new gate is located on the connecting cover of this transfer station. Menxin Zhongguan owns many fashion brands that are deeply loved by young people, such as Mango, Miss Six, I.T., Lacoste, Jessica, G-Star, CK Jeans, Adidas Leisure, HIERSUN, I DO and so on, which are truly a collection of mainstream fashion brands.

Gate New China Customs has also created its own catering brand "Mr. G Kitchen" from the English name of Gate to meet the dietary needs of consumers in the form of mass catering. At the same time, Damen Xinzhongguan is also the earliest shopping center in Zhongguancun to absorb various flavors of well-known restaurants at home and abroad, such as the business banquet of Lulu Restaurant, the exquisite Taiwan Province cuisine Xinya kitchen, authentic Japanese fast food Ajisen noodles, and fast food such as Lv Yuan sushi, Xiabu Xiabu, Kungfu, Ajisen, Hehegu, Kangshifu beef noodles, Starbucks coffee, DQ ice cream, happy lemon bubble tea, Beierduo daddy puffs and Jiuqi dessert.

Coupled with many different commercial tenants such as Jinyi International Studios, fitness clubs and educational institutions, Xinzhongguan provides Zhongguancun with a comprehensive consumption place integrating shopping, leisure and entertainment, gradually highlighting its commercial position in Zhongguancun.