Tastin brand LOGO design is presented in a graphic way. The graphic is extracted from the brand mascot ? Tastings? s image elements, such as auspicious cloud eyebrows and dragon scale eyes, to echo the IP and enhance brand equity recognition. The lion shape is also combined with Chinese bells and burger elements, which has a strong Chinese flavor and means good luck. The overall image resembles a waking lion crouching and sitting, which is majestic yet cute and well-behaved. The font in the Song font based on the deformation design, there is a strong Chinese style, retro and without losing the trend of creativity, the font also added the classic elements of the IP, so that the overall performance of the LOGO is more consistent, simple and powerful, but also a very strong brand tone and connotation.