In this era, anyone who wants to make a long-term profit can't take shortcuts by luck. Consumers still value whether you are absent-minded or not. However, Tianshi Science and Technology research found that the new retail profit means mainly have the following four points:

First, the commodity price difference is the profit threshold

From a micro point of view, the income source of new retail enterprises is mainly to earn the price difference by selling goods, and reduce the procurement cost by improving the bargaining power on a large scale.

second, expand advertising revenue and realize data.

in the middle and late stage of new retail development, new retail enterprises have achieved large-scale development, and it is a relatively mature profit model to carry out marketing services and realize data realization through internet ideas. The scenes seized by the new retail form are all high-frequency passenger flow nodes, and the large flow gives new retail enterprises a natural marketing advantage.

third, SP(Sales Promotion) activities, that is, promotional activities.

using internet thinking, for places with high threshold and short time limit for entering the booth, such as high-end writing rooms, high-end communities, high-end clubs, etc., we can do SP activities in combination with the new retail form, which can not only better integrate into the consumer groups, but also intuitively feel the sales effect.

fourth, build a platform economy.

from a macro point of view, with the continuous improvement of market standardization and the strong support of national policies, the traditional financial model has been broken and a platform economy of "new retail+finance" has been gradually built.

There are many ways to make a profit, and it is still difficult to turn an ideal into a reality. Among them, brand owners need to find the right category segmentation and dig deep into the market pain points ... Finally, I wish everyone's ideals can become a reality!