Zhonghui Design (professional logo design company) Answer:

Pizza Hut is one of the largest chain brands of pizza and pasta restaurants in the world. It was founded in 1958 and has more than 18,111 branches. Its logo design combines brand culture and product characteristics, which is meaningful and deeply loved by consumers.

The logo of Pizza Hut is easy to be recognized by people. It consists of a lovely, relaxed and energetic human image and letters printed with "pizza hut".

1. Explanation of humanoid image

The humanoid image in Pizza Hut logo is nicknamed "Fat Man", which represents the attitude of happiness, freedom and enjoyment of life advocated by the brand. In addition, the "fat man" also embodies an image of being able to eat sweetly and happily without being constrained. This matches the flexibility and comfort of Pizza Hut restaurant, and also conforms to the characteristics of pizza food itself-very attractive, without paying too much attention to ritual and binding.

2. Explanation of letter composition

Pizza Hut letters have distinct shapes, and their arrangement order and colors are very prominent. Hut refers to hut or shack, which corresponds to the image of traditional pizza restaurant, making consumers easily associate with the original style of the brand. In addition, the existence of the word "Pizza" implies that Pizza Hut's main products are not only dough and fillings, but also a lot of Italian pizza making skills.

In a word, the logo design of Pizza Hut skillfully embodies the core values of the brand-food, positive energy and happiness. This strong brand image has been deeply left in people's memory, forming a very high recognition rate, and has been widely used in various marketing promotion.

original logo design works by zhonghui design

the above contents are the answers of professional logo design company-zhonghui design (Beijing zhonghui avenue consulting co., ltd.), hoping to help everyone.