Regulation." He (Weng Lianhui) in the city to visit, will find a random store to go in, order a bowl of wontons, quietly verify the chain's real level of service."
〈二〉Expansion. Weng Lianhui in a very clever way to choose "curry house" business venues." McDonald's and KFC stores open where, I choose to open 'Curry House' next to them."
$5
When Weng Lianhui was still a student at Shanghai's East China Normal University majoring in international finance, McDonald's successful chain business model gave him a strong interest." A company can be the world's top 500 in 50 years, this model is really not to be underestimated." He said.
In 1999, Weng Lianhui, who had a car, a house and a stable income, suddenly quit his job. Everyone who knew him was shocked, even his parents.
"My wife was the only one who supported me, and her support meant no opposition." Weng Lianhui said.
After quitting his job, Weng Lianhui went to the Rosen convenience store chain to learn the mysteries of chain management. He took his unemployment benefits as well as tens of thousands of dollars in borrowed money to join Rosen and become the store manager of Rosen's Guilin Road store.
Why does Rosen put books and newspapers in the store, and why microwave ovens? Weng Lianhui said he learned a lot from Rosen's management.
Two months later, he handed the store over to his family to take care of, and officially ventured into food and beverage.
He took out 20,000 yuan and opened his first "auspicious wonton" store near Renmin Road and Henan Road. It was only a dozen square meters and could accommodate about 20 people.
Many friends do not understand this. Originally also have a car and a house, in and out of the scenery, and now become an individual wonton store small boss, riding a broken bike all day back and forth.
"I am also a little lost, after all, life is a gap." Weng Lianhui said frankly, "but others do not understand, I do not have to give them to explain. Only by doing a good job can I prove myself right." Those who come to eat wontons are boxed lunchers. Weng Lianhui put his market positioning on this group of people. At the time, the $5 boxed lunch was mainstream, and a person who ate it once a week was a big market.
The facts prove that Weng Lianhui's thinking is correct. The first store opened that year and made a profit.
A year later, 50 "Lucky Wonton" stores opened in Shanghai. The cute dumpling-shaped logo was quickly memorized by many.
300,000
In January 2000, Weng Lianhui exchanged the "informal labor employment certificate" he had received when he opened his store for the officially registered "Shanghai Jixiang Specialty Wonton Shop," making him the first person to take the crab after the implementation of the "Wholly Owned Enterprises Act" in Shanghai.
In 2002, Weng Lianhui registered Shanghai Shihao Catering Management Co.
"Jixiang Wonton is one of the brands. This one brand alone has developed more than 70 kinds, and other brands will be born later."
As of September 2004, the Jixiang chain had 98 stores in Shanghai and reached 300 across the country, with annual sales of 50 million yuan.
Some chain brands fade away when they open too many and their management can't keep up. In the rapid increase in franchises, Weng Lianhui also realized this." The speed of development must be controlled, there is no problem to open 300 in Shanghai, but I can't guarantee that every franchise will supervise the quality well."
"Auspicious wontons" are all handmade products, every night at 11:00 pm, the delivery of food trucks into the company; 2:00 am, wonton filling on the workbench; 4:00 am, more than 20 employees began to wrap the wontons, and then according to the actual needs of each store delivery.
"They hand-wrap the 300,000 lucky wontons that 30,000 people in Shanghai eat every day."
"Fresh auspicious wontons don't last more than four hours." Weng Lianhui said.
This is market-proven confidence. It's just like his requirement that all "good luck wonton stores" must be open 24 hours a day.
At the time, some bosses were worried about whether 24-hour stores would be patronized, but Weng Lianhui believes that 24-hour service is a special feature of Jixiang, and a way to continue the brand. Facts have proved that Weng Lianhui's claim is very reasonable, and now "auspicious wonton" chain stores, in the early hours of the morning can always wait to do the night shift or return to the night couples.
The chain has also spread to more than a dozen cities around the country.
"The resources of the chain stores are always being tapped, and I never thought that I would one day be able to compete for private enterprise. Not long ago, the boss of a world brand took the initiative to come to the door to discuss agency cooperation. For a moment I felt that all the hard work and worries had disappeared, and that I was doing a business of my own for the Chinese."
3
Earlier this year, Weng Lianhui launched the "Curry Workshop" casual restaurant chain to the city's high-end crowd, an attempt to expand the world's best restaurant brands.
This is a huge program that is not well known.
"Chinese people still like traditional food. I'll offer the same clean and tidy restaurant environment, and tasty food and drinks. The curry is commissioned from a Japanese company that ships it from India, and the recipe is different."
Weng Lianhui chose a clever way to locate the Curry House venue.
"McDonald's and KFC stores open where, I choose to open 'Curry House' next to them, saving a large amount of market research costs."
In just a few months, Curry House opened three restaurants in crowded areas of Huaihai Road, Nanjing Road and Fuzhou Road.
Weng Lianhui also rented Du Yuesheng's old house on Shaoxing Road to open a villa hotel. On the eve of the National Day, more than 20 members of the F1 racing team specifically rushed here to dine, more than 20 eye-catching luxury racing cars and beautifully decorated hotel together, into the vision of high-end consumer groups.
"When you have a good plan, everything is water under the bridge," he said. He said.
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(-)I want to start my own business
February 16, 1999, was a joyous holiday for most people to welcome the new year. On this day, he had done the Bureau of Youth League Standing Committee, Secretary of the Youth League Committee, branch manager of the master's degree, actually the last time into the company was to get their own withdrawal orders, his name on the location of the roster to receive unemployment benefits.
Unemployed! In the house lights, the arrival of the New Year, he was like floating down from the airplane in general, the heart can not say what flavor? Just feel sour, empty ....... Parents, relatives anxious, friends also worried for him! "Find another job, with your experience and learning Weng Lianhui, white-collar jobs should not be difficult to find, or stable point it!" Parents, relatives and friends all said so.
"I want to start a business!" Weng Lianhui said shocked four sit, firm and unusual. Shencheng unlimited business opportunities, foreign entrepreneurs are full of street, "why others can survive in the market, I can not". For several days in a row, Weng could not care how to celebrate the holidays, taking advantage of the bustle, all day long in the city's major streets around, thinking hard about the road of life after unemployment.
"Do not wait, do not rely on, start from scratch, the courage to go the road of entrepreneurship" Weng Lianhui made up his mind. From the beginning of the 90s, McDonald's, KFC fast-food chain model in Shanghai rapid development, which has long caused a finance graduate of his great interest in how to locate their own entrepreneurial start, Weng Lianhui put the foothold on the study and practice. He took out his only unemployment benefits, and borrowed tens of thousands of dollars to join the Shanghai Hualian Rosen Co., Ltd. and opened the Rosen Guilin Road franchise. The region was originally a collection of businesses, fierce competition, how to win the favor of customers, he will be their own learning organically combined in the franchise management model, and the creative introduction of a number of people, people's services: free to provide customers with first-aid kits, needle and thread kits, letterheads, envelopes, stamps, free of charge for the region's widows and orphans, door-to-door delivery and so on. In the painstaking study of the franchise mode of operation at the same time, he used the concepts and methods of modern business management, leading 10 laid-off, unemployed workers, practicing internal skills, grasp management. After his heart operation, the store has been profitable that month, six months later that has achieved a monthly turnover of about 300,000 yuan, a group of entrepreneurs to follow him, once unemployed, laid-off employees back on the payroll, Weng Lianhui's career development gradually have a solid platform.
How to further expand their own business, how to drive more unemployed young people to the market through their own entrepreneurship, to realize their own, this is Weng Lianhui a period of time often think about things. He is difficult to forget that once under the flag of the regiment that struggle, the years of progress, he is difficult to inhibit as a young **** production party members inherent enterprising, innovative, beyond yesterday's passion and tenacity! He wants to practice on their own, but also to the community of a commitment: to create a similar Rosen franchise, or even better than the Rosen franchise mechanism of franchising - Chinese fast food chain model!
After attending the Shanghai Youth Business Leaders Training Course organized by the Municipal Committee of the Youth League, Weng Lianhui, who was y inspired and taught by the Youth Development Service Center of the Municipal Committee of the Youth League, led by the Youth Development Service Center of the Municipal Committee of the Youth League, set foot in Wenzhou, where China's private economy is exceptionally active in July 1999, and was very excited by the experience of a few days' visit to the city. A few days to visit the harvest once again made him excited, Metersbonwe Clothing Co., Ltd., by taking the low-cost expansion, the implementation of franchise chain franchise development model, the success of the rapid expansion of enterprises in the country has more than a hundred chain stores business enterprises, and then realize the huge intangible assets of the brand management, which gave him a more intuitive and profound feelings and confidence.
Back in Shanghai, through dozens of days of market research, a bold entrepreneurial vision once again formed in his mind, will be rich in southern customs, historical and cultural traditions of the "wonton snacks" to innovate, research and development of a variety of tastes, and the use of franchising mode, it is difficult to say that will not be in the snack inside the search for a large market to come.
Opportunities are available to those who are diligent in their endeavors, and success is often accompanied by those who are committed to the goal of action. From the big picture, from the small place to start, Weng Lianhui a few years in the Secretary of the Youth League Committee position in the style of development, once again to his career to add a booster. In his efforts to Shanghai
Special informal employment in the form of labor organizations to open the first auspicious wonton store soon after the August 30, 1999, the Ninth National People's Congress eleventh session of the successful adoption of the "Individual Sole Proprietorship Enterprise Law" in January 2000, the State Administration for Industry and Commerce and the successive introduction of the "Individual Sole Proprietorship Enterprise Registration and Management Measures", in the discussion of the risk of some and whether it is feasible to At the time, Weng Lianhui has long relied on its keen insight and entrepreneurship to form the insights, after carefully studying the policy, once again decided to further broaden the entrepreneurial road, the operation of the business entity to further enhance the operation of a new height, he wanted to be the first to eat crabs in Shanghai.
The gains of the last year should be invested in the project again? Just step on the stable entrepreneurial road to meet the possible risks again? The other side can't understand! The understanding wife is also worried about the heavy up ...... "There is no turning back, there is no turning back," Weng Lianhui said in a resounding voice! In the relevant departments of the Youth League Municipal Committee and the Shanghai business sector's concern and support, Weng Lianhui will be the original business entity boldly restructuring, January 31st registered the establishment of the Shanghai "Hundun Snacks" category of the first sole proprietorship - Shanghai auspicious characteristics of the Hundun store (sole proprietorships) The first business license No. 001), this move not only in Shanghai caused the city's news media coverage, and through the English newspaper spread far abroad.
In the past year, Weng Lianhui led his "Jixiang people", through scientific management, sincere service, has initially in the chain of Jixiang Wontons business model to explore the product quality management, corporate brand image management, product technology development management and other benign operational mechanisms, so that each new store opened in the short term can realize more than ten thousand yuan net income. Realize the net income of more than ten thousand yuan, now his 28 auspicious chain stores have been in the city's 10 districts, 18 streets open for business, is expected to reach 50 within the year, profits and taxes of 600,000 yuan, and 60 new jobs. Now, "eat bitter Xiang Hundun" in the mouth of many diners in Shanghai is mostly a reputation for fun. In April this year, Weng Lianhui registered the establishment of the main business "auspicious wontons" brand of Shanghai Shihao Catering Management Company Limited, the next step he is ready to continue to expand the chain scale at the same time, and gradually realize the brand management, the development of auspicious characteristics of the "auspicious duck, auspicious chicken "and so on, take the road of sustainable development.