The restaurant's survival methods include: changing the business model to realize online and offline integrated operation; Create a fan economy and establish a brand flow pool.

1. Transforming business model to realize online and offline integrated operation

In this era of fast consumption, a single business model can no longer meet the needs of users. With the rise of a new generation of young consumer groups, they like fresh and advanced things, such as online shopping and live broadcast. As businesses, they must cater to the needs of consumers, diversify their business scenarios, open online shopping malls, and realize online and offline integrated operation, so as to create a relaxed and easy way for consumers.

When online and offline purchases become more and more convenient for users, these brand stores will get more traffic imports, because users will trust the brands around them more. Only when their products are really close to consumers can they make money. The farther away their products are from customers, the farther away they will be from themselves, and eventually they will completely disappear from their sight.

second, build a fan economy and establish a brand flow pool

Apple has fruit powder and Xiaomi mobile phone has rice flour, which are their most loyal users. Even when enterprises are facing a major crisis, they can use these loyal users to support themselves through the difficulties. Therefore, it is particularly important to build your own fan economy.

There are many ways to build it, such as building online communities, building WeChat official account fans, building online celebrity anchors, etc., which will not be described in detail here. In short, the future competition must be traffic competition, and whoever has a large amount of traffic will take the initiative in the market. Creating your own brand traffic pool is something that businesses must seriously consider, otherwise, your own traffic will be eroded by peers one day.

restaurant take-out tactics:

1. Don't cut prices to rush sales

Cutting prices will reduce brand power and users' mental value. Don't go to the hospital in an emergency, and your own brand needs to continue to operate. Change the direct promotion forms such as price reduction/discount to what you buy-welfare, experience and repurchase. As a value-added item of the brand, the user experience is more comfortable. Reduce the brand damage caused by low-price competition.

2. Pay attention to the scene operation

Don't pay attention to the low-price strategy blindly, which deviates from the positioning label of your own brand. With the development of take-out in the past seven years, the demand for take-out by users at this stage is not simply to eat enough. On the other hand, it pursues a good and satisfying consumer experience, so when designing the combination of your own take-away products (especially when you join the take-away battle for dinner), don't just consider the decline of the unit price, but how to increase the user's experience richness in multiple dimensions.