You if entrepreneurship has failed, then congratulations, you already have the potential to succeed.

You are ready to enter the marinated duck neck business this industry, can be in advance here to post a question, shows that you are trying to fight a prepared battle, do not want to take chances.

I don't know if you have reflected and summarized the reasons for the failure of the last business, if not, please go and think seriously about it, to avoid the old ways in this business process.

I don't know what your starting point is when you are ready to start a marinated duck neck business? Please face up to this question, if not recognized, do not recommend you to do this business.

Now in business, marketing is king. A viable marketing program needs to target a specific audience and a specific regional demographic. Because it is not clear that your location positioning, the regional population in this regard is not good to do the elaboration. Marinated duck neck this category is mainly facing the current young people and some middle-aged groups, its age group in the 18 ~ 45 years old this interval. What are the general consumer characteristics of this group of people? Can be further subdivided.

One, 18 to 25 years old interval. The young people in this range are mostly students and part-timers who have been in the business for less than 5 years. They don't have much money at their disposal, but they have the strongest desire and ability to accept and enjoy new things. One of the major directions to attract their consumption is not high price matching high cost-effective products, and the soft packaging of the products with Netflix, hotspots, concepts, entertainment and other attributes is the best. Marketing examples can refer to the milk tea store, fried chicken store, pizza store set.

Two, 25 to 35 years old interval. This interval segment contains two groups of young people and middle-aged people. Basically, they have been pouring in the society for at least 3 years or more, have a certain amount of stable deposits, and are in the stage of pressure such as hot love, marriage, purchasing a house and a car, family formation, career start-up or rising. Their social experience is richer, consumption is rational, and their preferences are basically stereotyped. A general direction that can attract their consumption is to match reasonable prices with products of suitable tastes, and the soft packaging of the product comes with attributes such as customization, decompression, surprise, value-added, respect and so on, which is the best. Marketing examples can refer to the sets of training organizations, gyms, bars.

Three, 35 to 45 years old interval. Most of the middle-aged people in this interval segment have stable families and careers. Social pressure is much smaller than 35 years old before, basically have a stable deposit, and can be spent relatively to surplus. They consume rationally, but more casual for food, more attention to value for money. Can attract them to consume a general direction is not ridiculously expensive price match value for money service products, and the product's soft packaging comes with affordable and convenient, health and wellness, emotional **** Ming, nostalgia precipitation and other attributes of the best. Marketing examples can be referred to beauty salons, dry cleaners, teahouses set.

The marinated duck neck as a snack tributary of the catering industry, is very suitable for creating a single product explosion. Determine one or two of all their products as a signature, to promote vigorously. With a high degree of audience and low cost of one or two products or cross-border commodities for "free" attraction and expanding customers, with the signature product for profit and lock customers, with social thinking for customer precipitation and repurchase.

Lastly, the marketing is doing well, the customer for your product recognition will eventually be implemented to the price, taste, hygiene, the owner of these basic details. Do a good job of the basics, choose a reasonable location, with targeted marketing programs, not to say that your business will be successful, but it will make you the possibility of failure is very low!

I hope to help you, I wish you success!