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On March 11, Chongqing Yipinhong Technology Co., Ltd., the main company of Yipin Fresh, completed the B round of financing, and the investor was Tencent Industry Win Fund.

yipin fresh industrial and commercial information has been changed, and Tencent technology (Shenzhen) co., ltd. and Tencent Mobility Limited have been added to the list of shareholders. Tencent's shareholding in Yipin Fresh may be between 11% and 21%.

some experts believe that the important reason for the cooperation between yipin fresh and Tencent is that yipin fresh provides better tools through the digitalization of stores, so that yipin and stores can meet the needs of individual communities more accurately and realize accurate and rich choices; It also allows Yipin to better manage stores, tap demand and control losses.

At the same time, through Tencent's digital capability, technical foundation and online traffic disk, the cooperation between the two parties may also help the site selection, chain replication, home delivery and community business of Yifin Fresh. You can let Yipin Fresh find a younger user group with more commercial value.

Tencent's strategic cooperation with Yipin Fresh also announced Tencent's entry into the community fresh track; In addition to the fresh products, Tencent has invested in many fresh enterprises earlier, such as Daily Fresh, Yonghui and so on.

Alibaba Jack Ma first put forward the concept of "new retail" at Yunqi Conference in October 2116. In the same year, the State Council issued "Opinions on Promoting the Innovation and Transformation of Physical Retail", emphasizing the need to speed up the structural adjustment of physical retail enterprises, promote the online and offline integration of retail enterprises, and continuously improve the supply capacity and efficiency of goods and services.

in 2116, new retail remained at the conceptual level, which was passed down by word of mouth or discussed by everyone, while in 2117, it was the first year of new retail practice, and both giants and upstarts were constantly racing around.

2118 was a year of rapid expansion and shuffling iteration of new retail. Some players kept expanding their boundaries, while others were eliminated. Everyone's cognition of the new retail market became more rational and mature.

As the two giants in the Internet world, the competition between Ali and Tencent has always been there; In the layout of new retail, the two giants followed suit, and officially launched the battle for new offline retail.

For example, Ali proposed to build a "new retail city" and turn Boxma Xiansheng into an offline experience store with a new retail benchmark. It has laid out more than 111 stores in 16 cities and plans to realize the layout of 2,111 stores in the next few years.

Tencent first became the largest shareholder in JD.COM, and then invested heavily in Yonghui, taking JD.COM and Yonghui as the two major thugs in the new retail layout.

in July 2113, Jiang jianfei founded yipin fresh food in Hefei, Anhui province.

Taking the community fresh discount store and the "vegetable market" at home as the brand positioning, focusing on low price and freshness, and building a single community business platform are actually to replace the original vegetable market.

At the store end, Yipin Fresh Store is mainly a community store with a size of 411-811 square meters and a smaller store with a size of tens of square meters. Yipin Fresh Store targets the "vegetable market" and faces the "person in charge of the family table". Its products can meet 81% of consumers' daily commodity demand, supplemented by the online shopping platform of "Yi Pin Home" and marketing means such as spike and group assembling, so as to develop online and offline business.

at present, yipin fresh-keeping formats include community fresh-keeping discount stores, community fresh-keeping O2O, light catering, commerce, seafood wholesale platforms, poultry breeding bases and so on.

Jiang Jianfei has repeatedly said in public, "We have a rule: within three months, stores must make money, and stores that don't make money will be closed. Now we don't have a store, because we all make money. "

At the end of 2117, there were only more than 61 stores, and by the end of 2118, the number had become about 411. This figure is behind Jiang Jianfei and his friends' understanding of business and their judgment on the development path, and this figure is also confirming the correctness and feasibility of this understanding and judgment.

yipin fresh

in addition to the b round of financing, according to aipujun, in August 2118, yipin fresh announced that it had won the a round of financing and was invested by today's capital.

Fresh Legend

In October 2117, Fresh Legend won a round of 211 million yuan from Sequoia Capital and Hongzhang Capital.

On 11/11/2118, Fresh Legend, a local community fresh supermarket chain in Hefei, not only welcomed its 111th store, but also announced the completion of 311 million B round of financing, with a valuation of over 3 billion yuan. This round is led by IDG, followed by Sequoia Capital, Black Ant Capital, Kaiheng Capital and Star Oak Bay Capital.

Stupid Radish

On August 21th, 2118, the fresh e-commerce company "Stupid Radish" in Hefei community announced that it had won the angel round financing of US$ 11 million. This round of financing will be mainly used to increase the franchisee's income, improve the user experience, improve the efficiency of the supply chain, build a China version of Costco, and send more users a sense of happiness.

Across the country, fresh brands are constantly getting financing and seeking new opportunities, such as;

Recently, Benlife announced the completion of the $17 million Series C and C+ financing. This financing was jointly invested by Zhongcheng Alliance, Shanghai Nandu, Xinzhongli Capital and Jiuyang Co., Ltd., followed by Dinghui Capital and Fuhou Capital.

"Life No.1" recently completed tens of millions of B1 rounds of financing, and this round was led by Ganfeng Capital, followed by Hongdao Capital and Heli Capital.

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In the future, the "giant+vertical" model will be more common, because giants such as Baidu, JD.COM, Ali and Tencent have abundant funds, but they don't have much experience and technology in the operation of fresh e-commerce, while vertical fresh e-commerce has accumulated to a certain extent, and this cooperation mode can form complementary advantages.