Abstract: We all know that the current community group buying mainly sells fresh food and some daily-use products, so what else can community group buying sell besides fresh food? The products purchased by community groups are generally selected according to the needs of community users. Merchants should provide the products needed by users in order to get more attention. There are many types of products on the market, so how to choose products for general community group purchases? Community group buying does not mean that the more categories, the better. To achieve efficient product selection, community group buying must follow certain product selection principles. Next, I will introduce you to what products are good for community group buying. First, how to choose products for community group buying

Community group buying is not as many categories as possible. As the third retail channel, which is different from e-commerce and physical stores, new and unique products are the biggest advantages of community group buying. On the contrary, all categories will weaken the advantages of community group buying mode. Blindly increasing categories will lead to unnecessary increase in operating costs, affect the frequency of users' orders, and lead the social group buying platform to the abyss of losses, so it needs special attention and careful consideration. In order to achieve efficient product selection, community group purchase must follow certain product selection principles.

1. We must take household consumer goods as the primary selection principle and closely focus on the daily household consumption needs of community residents.

2. High frequency and high repurchase rate are the primary indicators of product selection.

3. Just need and high conversion rate are the core indicators of product selection.

4. novelty and differentiation are the keys to product selection.

5. online celebrity products not only have their own traffic, but also can be differentiated.

6. Handmade products, with emphasis on creating differentiation.

7. Appropriate non-standard products are the key to gain profits, and the emphasis needs to be on differentiation.

8. Low quantity, low specification and low unit price are effective methods to improve the recommended conversion rate.

second, what products are good for community group buying

1. Fresh in season

Recommended reason: large demand, just need, high frequency, high repurchase rate and high conversion rate, which can be differentiated, and the key point is to grasp the seasonality.

2, daily milk products

Recommended reason: large demand, just need, high frequency, high repurchase rate, high conversion rate, can be differentiated.

3, drinks

Recommended reason: large demand, just need, high frequency, high repurchase rate, high conversion rate, and can be differentiated.

4, grain and oil seasoning

Recommended reason: large demand, just need, high frequency, high repurchase rate, high conversion rate, can be differentiated.

5. snack food

Recommended reason: large demand, high frequency, high repurchase rate and high conversion rate, which can be differentiated.

6, daily necessities

Recommended reason: large demand, just need, high frequency, high repurchase rate, high conversion rate, can be differentiated.

7. online celebrity products

Recommended reason: Because of consumers' herd mentality, online celebrity products not only have their own flow, but also can be differentiated

3. What can be sold in community group buying besides fresh food

1. Daily necessities (just needed goods)

Generally, most of them are standard products, and the consumption frequency is relatively low compared with fresh food, but the advantage is that they are also just needed for residents' lives. Moreover, because it is not easy to rot and expire, ordinary families can also buy and store goods in moderation. But this does not mean that daily necessities are not suitable for group buying. Excellent team leaders can always look for business opportunities where others can't.

2. Peripheral coupons

There are a lot of peripheral preferential services such as hairdressing, swimming, beauty, car beauty, etc. If someone can help the owners collect these preferential services, they will soon become good neighbors and friends. On the other hand, the reason why these preferential information and coupons are released is to attract more customers, but they suffer from the lack of channels for accurate distribution. An excellent head of delegation, in addition to doing daily group purchases, can also help the community to do "public welfare activities". Can be used as a value-added service for group members, and further close the relationship between the head of the delegation and the group friends, so as to gain the trust of the group friends, but also worry about not selling more goods?

3. Cosmetics

Nowadays, the group members in the community must look at the brand when buying cosmetics, and it is better to be an overseas brand. Can such a thing be done by group buying in the community? In fact, you can do it, and you can do it well! Since it is a brand cosmetics, there is a lot of profit space here, and as long as the head of the team gets the goods accurately and well, the unit price of customers from Haitao and Daigou is very high.