Sample Business Plan for College Students to Open a Couple's Restaurant
Table of Contents
Part I Entrepreneurial Objectives
Part II Product Profile
Part III Market Analysis
Part IV Scope of Business
Part V Marketing Strategies
Part VI Business Details
Part VII Part of the business competition
Part VIII Business Operations and Management
Part IX Finance
Part X Risk Analysis
Part XI Introduction to the restaurant layout
Part XII Celebration
I. Entrepreneurial objectives
According to market demand, for modern young people's Consumption of heart, the use of reasonable and effective management and investment, the establishment of medium-sized gradually towards large-scale couples theme restaurant chain.
Second, the product introduction
In Qingtian to open a theme restaurant designed mainly for couples, the restaurant decoration, placement of equipment are all romantic theme, and each couple's dining space are independent and separated from each other. In addition to the couple features subtle to tableware and table, although the restaurant is mainly for couples open, but also welcome social single or leisure class a family.
Third, entrepreneurial analysis
As the saying goes, food is the most expensive, which is enough to explain the importance of catering. With the continuous development of social and economic development, the development of the catering industry in recent years by leaps and bounds, on the street a variety of Chinese food, Western food, fast food or specialty snacks are endless, so how to stand out in such fierce competition, to occupy the market share, is the problem we need to solve. We believe that the key to solving this problem in the couple restaurant is to seize the consumer's psychology, and restaurant comfort, warmth, romance, the overall environment and atmosphere, quality service to attract consumers, plus some of the subtle details for the couple to prepare for the characteristics of the service, to enhance the feelings of couples to achieve a win-win situation, so that couples are happy to come and return satisfied, so that couples restaurant business continue to Promote and expand. According to the survey found that at present Qingtian has not specifically designed for couples of restaurants, however, only two restaurant is to couples of restaurants, in line with the requirements of consumers. Many couples used to have to go to the restaurant facing all the people to eat, can not feel the romantic atmosphere, and sometimes eat also be disturbed, which is every couple are taboo. Today's restaurants on the market have a high price, can not reach the degree of acceptance of the public, so the door is cold, had to face closure; some for the pursuit of low prices to attract consumers, so that the quality of food and the restaurant's overall environment decline, couples to go to after the feeling is vulgar, no mood, no taste, looks very cheap, so the existence of couples restaurant instead of losing significance. Now on the street couples catch a lot, and here there is no couples exclusive restaurant, it is not that people do not need, but has not been developed, which seems to be here for the market vacancy, the potential market is very wide.
Fourth, the scope of business
The restaurant's initial main Chinese food meals as the main Western food as a complementary business strategy, as well as with the sale of a variety of beverages and alcohol. Business types will be based on the restaurant development process encountered in the situation and make adjustments to meet the consumer.
V. Marketing Strategy
The main target market for the center of Qingtian and around the center of the couple. Wall ads and banners through the form of pre-opening publicity, and so everything is ready to use the leaflet network form of publicity again, publicity for the restaurant's characteristics of the opening date as well as holding a variety of opening promotional activities to attract customers. Service during the opening period is particularly important, almost determines the fate of the restaurant later, so during this period to strictly control the work, do not seek to do the best only better. In order to enable the long-term development of the restaurant, Valentine's Day, Tanabata, Mid-Autumn Festival, Spring Festival and other important festivals to launch a variety of activities in line with the characteristics of the preferential approach.
Six, business details
The restaurant's internal dining design can be divided into two levels, upstairs to the size of the box composed of internal design and ktv is almost the same, divided into two sides of the side of the singing function provided to some of the couples who like to lively and exuberant, and one side does not set up a singing function provided to the couples who like to be quiet. The downstairs is designed as a hall for organizing some activities. All the walls are soundproof. There is a player in the lobby to play soft music, and it is also available for guests to order songs. On weekdays when there are no events, the hall is reserved for casual guests. If couples arrive at the same time, they can be served directly by a waiter. If a couple arrives at the same time, they will be served by the waiter. If a couple arrives first and a couple arrives later, the first arrivals will need to record their own identity information and register part of the other party's identity information, and wait for the other party to come to be the right identity information for both parties before entering. Above the second floor is the guest room, the hotel will cooperate with the small boat mountain, go to the small boat mountain tourists to come here can enjoy very favorable treatment.
Seven, business competition
In the long run, with the expansion of opening to the outside world and the economy continues to stabilize and fast had long, urban and rural residents to increase income, living standards continue to improve, China's food and beverage industry is developing very rapidly, the growth rate of catering industry in recent years than the growth rate of other industries more than ten percentage points can be said that our country ushered in a catering industry in a period of great development, the market potential is huge, the outlook is Very broad prospects. Theme restaurant is an extremely valuable development of the market, not to mention that there is no such couples theme restaurant in Qingtian, the competition is naturally much smaller. "According to some theme restaurant clerks, customers who come to eat at the theme restaurant, in addition to eating, are rushing to the restaurant's additional services. Moreover, the layout of the couple theme restaurant is also more elegant, couples come together to dine, in addition to enjoying the food, you can also feel the romantic atmosphere.
Couples restaurant business plan 2
First, the business objectives
According to market demand, for the modern young people's consumer heart, the use of reasonable and effective management and investment, the establishment of medium-sized and gradually moving towards large-scale couples theme restaurant chain.
Second, the product introduction
In Qingtian to open a theme restaurant designed mainly for couples, the restaurant decoration, placement of equipment are all romantic theme, and each couple's dining space are independent and separated from each other. In addition to the couple features subtle to tableware and table, although the restaurant is mainly for couples open, but also welcome social single or leisure class a family.
Third, entrepreneurial analysis
As the saying goes, food is the most expensive, which is enough to explain the importance of catering. With the continuous development of social and economic development, the development of the catering industry in recent years by leaps and bounds, on the street a variety of Chinese food, Western food, fast food or specialty snacks are endless, so how to stand out in such fierce competition, to occupy the market share, is the problem we need to solve. We believe that the key to solving this problem in the couple restaurant is to seize the consumer's psychology, and restaurant comfort, warmth, romance, the overall environment and atmosphere, quality service to attract consumers, plus some of the subtle details for the couple to prepare for the characteristics of the service, to enhance the feelings of couples to achieve a win-win situation, so that couples are happy to come and return satisfied, so that couples restaurant business continue to Promote and expand. According to the survey found that at present Qingtian has not specifically designed for couples of restaurants, however, only two restaurant is to couples of restaurants, in line with the requirements of consumers. Many couples used to have to go to the restaurant facing all the people to eat, can not feel the romantic atmosphere, and sometimes eat also be disturbed, which is every couple are taboo. Today's restaurants on the market have a high price, can not reach the degree of acceptance of the public, so the door is cold, had to face closure; some for the pursuit of low prices to attract consumers, so that the quality of food and the restaurant's overall environment decline, couples to go to after the feeling is vulgar, no mood, no taste, looks very cheap, so the existence of couples restaurant instead of losing significance. Now on the street couples catch a lot, and here there is no couples exclusive restaurant, it is not that people do not need, but has not been developed, which seems to be here for the market vacancy, the potential market is very wide.
Fourth, the scope of business
The restaurant's initial main Chinese food meals as the main Western food as a complementary business strategy, as well as with the sale of a variety of beverages and alcohol. Business types will be based on the restaurant development process encountered in the situation and make adjustments to meet the consumer.
V. Marketing strategy
The main target market for the center of Qingtian and around the center of the couple. Wall ads and banners through the form of pre-opening publicity, and so everything is ready to use the leaflet network form of publicity again, publicity for the restaurant's characteristics of the opening date as well as holding a variety of opening promotional activities to attract customers. Service during the opening period is particularly important, almost determines the fate of the restaurant later, so during this period to strictly control the work, do not seek to do the best only better. In order to enable the long-term development of the restaurant, Valentine's Day, Tanabata, Mid-Autumn Festival, Spring Festival and other important festivals to launch a variety of activities in line with the characteristics of the preferential approach.
Six, business details
The restaurant's internal dining design can be divided into two levels, upstairs to the size of the box composed of internal design and ktv is almost the same, divided into two sides of the side of the singing function provided to some of the couples who like to lively and exuberant, and one side does not set up a singing function provided to the couples who like to be quiet. The downstairs is designed as a hall for organizing some activities. All the walls are soundproof. There is a player in the lobby to play soft music, and it is also available for guests to order songs. On weekdays when there are no events, the hall is reserved for casual guests. If couples arrive at the same time, they can be served directly by a waiter. If a couple arrives at the same time, they will be served by the waiter. If a couple arrives first and a couple arrives later, the first arrivals will need to record their own identity information and register part of the other party's identity information, and wait for the other party to come to be the right identity information for both parties before entering. Above the second floor is the guest room, the hotel will cooperate with the small boat mountain, go to the small boat mountain tourists to come here can enjoy very favorable treatment.
Seven, business competition
In the long run, with the expansion of opening to the outside world and the economy continues to stabilize and fast had long, urban and rural residents to increase income, living standards continue to improve, China's food and beverage industry is developing very rapidly, the growth rate of catering industry in recent years than the growth rate of other industries more than ten percentage points can be said that our country ushered in a catering industry in a period of great development, the market potential is huge, the outlook is Very broad prospects. Theme restaurant is an extremely valuable development of the market, not to mention that there is no such couples theme restaurant in Qingtian, the competition is naturally much smaller. "According to some theme restaurant clerks, customers who come to the theme restaurant to eat, in addition to eating, are rushing to the restaurant's additional services. Moreover, the couples theme restaurant layout is also more elegant, couples come together to dine, in addition to enjoying the food, you can also feel the romantic atmosphere.
Eight, staff organization and management structure
The restaurant is divided into six departments: Food and Beverage Department, Finance Department, Rooms Department, Kitchen, Food Department, Security (Engineering Department).
Nine, financial analysis
1, expenditure: restaurant + guest room rent 80,000 per year, 5 million yuan of decoration and equipment, publicity expenditure of 5,000 yuan, raw material expenditure of 200,000 yuan per month, staff payroll 250,000 per month.
2, income: monthly income of 650,000-850,000 per month
University students to open a clothing store business plan
First, the project
Nowadays, the 21st century, people for food, clothing, housing and transportation requirements are increasingly high. The continuous progress of society, people wear for not just simple warm, beautiful and bright appearance with others will be a kind of respect. Clothing industry investment capital is relatively small, the amount of profit is considerable, and the capital recovery faster.
But this industry is very competitive, as if a piece of milk brand, there have been countless ants, are nibbling at this piece of cake. In the end, how, they can not become a piece of cake the main occupants, depending on what we choose the market positioning, and survival; so that consumers appreciate their own products, is the most important; this is what we are about to face the most important fundamental. As long as your product caters to most of the consumer groups, in one night, you are the winner.
At the same time, innovation will also be the leading success of the lamp, we can not just district in the traditional clothing industry can only be adapted to the development of society through continuous innovation.
Second, the project group
We set our consumer groups as 18 to 26 years old women, first of all, their level of consumption is not very high due to our capital is not very sufficient, so I will be facing this group of young consumers. And they have a strong desire to buy, and fashion, the pursuit of fashion, personality, dare to try new things.
Products
As the store's target object is 18-26 years old age group of women, so the style should be corresponding fashion, novelty, avant-garde, exaggerated. The price will be set in the middle and low-grade, popular and let customers have a "value for money" feeling, can attract others to lead the fashion eye.
Third, the location of the store
We will be selected in the busy commercial area of commercial streets, residential areas near the store, the flow of people, people of all ages and social strata have, for clothing and apparel styles or types of choice is relatively easy. The more stores operating similar goods, customers here to compare and choose the more opportunities, so if you can focus on a certain section or neighborhood is more able to attract customers.
Fourth, the selection and purchase of goods channels
Need to find some of the higher quality clothing manufacturers.
V. Marketing strategy
First of all, we have to be different from the traditional clothing industry is that our clothing is designed by their own, so that we can not only reflect the unique clothing, and contact with the manufacturer of production so as to reduce the cost of a process to reduce.
At the same time, we will launch the acquisition of second-hand clothes after our modification will become another kind of fashion, affordable and environmentally friendly. And we will be published in the major websites we ask for more clothing design, so that both can find new designers at the same time new designers will not be too high salary. Therefore, customized clothing stores are more suitable for avant-garde thinkers who can quickly digest and absorb fashion trends, and at the same time hire experienced tailors who can make up for the lack of tailoring skills.
Customers can not only take the look of the magazine to go to the store to customize, but also according to the favorite fabrics, to the store designers to talk about their own ideas, through communication, so that the idea comes true. Therefore, unlike buying ready-made clothes that are shaped at one time, custom-made clothes usually go through several steps such as measuring, designing, pattern making, modifying to recognizing and so on.
Unlike the old tailor store purely to do clothes so simple, customized clothing stores to be more to be integrated into the fashion elements. At the same time but also for the customer hair, skin color, body shape, temperament and occupation, wearing occasions to design suitable for the customer's fashion and wearing effect, can give pertinent advice and suggestions.
When everything is ready, it is ready to choose a date for the official opening. Opening day to attract customers, do some promotional activities are inevitable, promotional activities are no more than discounts, gifts and sweepstakes and other three types. At the same time in the surrounding neighborhoods to distribute some flyers.
(1) the surprise of the first time to the store
① the first in the store consumption can be 6.6% off, the second can be 6.8% off depending on the situation.
(2) to increase the likelihood of their next visit to the store
① to convey the message that there are new goods on the shelves every week.
② use the customer database, with some excuse to give small favors, so that they come to the store to collect or inform the news of discounts, or free out-of-season clothes (to ration) or send birthday gifts and so on.
Six, summarize
I think today's clothing industry is very competitive, only to continue to meet the needs of customers in order to get out of that unusual road to success.