Li Hongwei has established its own brand image of hotel service in the highly competitive catering industry, and established a good corporate reputation and product popularity in the industry. Harbin Zunyue Hotel Group, led by Li Hongwei, has become a leader in media, catering, hotel service and food R&D innovation. As a philanthropic entrepreneur, Li Hongwei has never forgotten his social responsibility. In 20 13, Li Hongwei took an active part in charity in China. Together with Cui Yulan, a well-known female entrepreneur, she developed and served the Yushuang Tiande Volunteer Service Group of Heilongjiang Charity Federation, and carried out nearly 20 charity activities with the theme of helping the poor and helping the elderly, sending love, money, clothes and food to the elderly, poor students and people in remote and poor areas. Li Hongwei practices the social responsibility of caring, dedicating and caring for people's livelihood with practical actions and charitable love, and was awarded the honorary title of "model of poverty alleviation and charity" by Heilongjiang Charity Federation at the 20 14 annual charity meeting.