First of all, traditional festival activities have a certain role in promoting the economic operation of urban and rural areas

First of all, it can bring direct investment benefits and huge commercial consumption. In recent years, the most prominent function of traditional festivals is to promote economic development, which has become an important booster of economic development. For example, in China, the Shanghai World Expo attracted a large number of businessmen and tourists from all over the world to visit and participate. Hotels were overcrowded, restaurants were overcrowded and the market was booming. Its economic benefits speak for themselves.

Secondly, it offers potential economic development opportunities for both urban and rural areas. To run a good festival and develop the festival economy, we need to package ourselves, improve ourselves, develop ourselves, take the lead, attract beautiful voices and raise our own voices. Successful festivals can create a favorable environment and rare development opportunities for a region's economic development. Huge and valuable wealth is hidden behind the direct economic value.

Thirdly, it also has an immediate "golden week" effect and lasting economic benefits. A festival will bring tens of thousands of people into the local tourism, food and beverage, shopping, lodging, transportation, advertising, communications, entertainment and other industries, can effectively activate the host of the various sectors of consumer demand growth. Thus, the formation of festival activities as the core of the "concentric circles" economic circle, so that the production and consumption factors in a certain time and space in an orderly, efficient, continuous flow, to achieve the optimal allocation of the economy.

2. Traditional festivals make the accumulation and value-added of urban and rural intangible assets, and improve the environment and civilization

Organizing urban and rural special festivals plays an important role in excavating and organizing the cultural resources of urban and rural areas, creating a cultural brand, and upgrading the cultural taste. Characteristic festivals and cultural activities not only shape the image of a region, but also become the business card of a region. It can be said that she is hundreds of millions of urban and rural residents **** enjoy an intangible asset. A good characteristic traditional festival cultural activities can not only promote the exchange of excellent culture, but also improve the popularity of the town. In different countries, regions and cities, people carry out a variety of festivals and cultural activities according to their own resources and needs, which is the requirement of market economy and social development. With the development of regional economy and culture and the improvement of urban and rural visibility, local or regional intangible assets are also accumulating and increasing in value, thus continuously enhancing the strength of the town.

For festivals and cultural events held in towns and cities, there are corresponding standards and requirements in terms of transportation facilities, public **** facilities, environmental protection, greening and hygiene. For example, during the Shanghai World Expo, we beautified Shanghai's environment, improved its natural and humanistic landscapes, and raised its level of renovation and management, laying a solid foundation for Shanghai's sustainable development. The cosmopolitan, artistic and high-tech features of the festivals and cultural activities have broadened people's horizons, enhanced their appreciation of art and their desire for scientific and technological progress. In the civilized, polite and greeting festival activities, people's cultural quality is constantly improving, and the spirit of innovation and enterprise, dedication, unity and cooperation has been further enhanced.