Hand-painted POP is a kind of POP advertisement, which is mainly used to stimulate and guide consumption and enliven the store atmosphere. Because of its low production cost, bright colors and taciturn sales staff, it is favored by the retail industry. So, how to make hand-painted POP posters? What are the skills? Please have a look together.
Six steps and skills of making hand-painted POP posters 1
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-drawn POP orthography or movable type first.
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Second, master several commonly used font modification methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Third, pay attention to the layout in typesetting.
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Leave the four sides of the poster blank.
This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Fourth, don't mix too many colors.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
Fifth, the choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Sixth, the production of activity posters.
Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.
There are usually two types of activity poster body templates.
1. Time and place type. Just like writing a composition when I was a child, explaining "when, where and who happened", this kind of activity poster can tell you the time, place and other things that need to be notified.
2. There are prizes and temptations. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will double and the atmosphere of the event will be even higher.
Of course, it is more attractive to match it with a related cartoon illustration.
Six steps and skills of making hand-painted POP posters II
Draw according to photos
For beginners, learning to draw by hand is more helpful than drawing according to photos, which lays a solid foundation for outdoor sketching and creation in the future. If a novice goes directly to the field to sketch, he will generally feel that he doesn't know where to start, either the proportion is wrong or too biased, and he is obsessed with a detail and stuck in the performance of light and shadow. Therefore, it is relatively easy to cover the picture according to the photo, and students don't have to be distracted by light, shadow, color and proportion. The key point is to understand the general levels of black, white and gray. The performance of black is not a rigorous sketch performance, but mainly emphasizes the general expression and understands the rhythm of the picture. So it is very necessary to practice montague's hand painting. Be sure to keep practicing, understand the organizational language of pictures, and learn to choose.
Problems needing attention in painting
First, selective painting
Every photo we choose can't be perfect and needs to be re-composed. The most important principle is to choose the visual center and focus of each photo, that is, the theme of the photo itself, and the rest are secondary links, which should be appropriately deleted. Can generalize painting, boldly omit generalization according to the needs of the picture, and make necessary subjective treatment. You don't need any object to cover everything, you need to shift, change things and add scenery according to the picture, all to set off the needs of the theme.
Second, strengthen contrast.
Strengthen the contrast of light and dark changes, make the light brighter, darker and darker, and get through the layers. Strengthen the contrast between the density of the picture, emphasize the difference of the material by expressing the material of the object, and properly density it, so as to truly achieve the state of being sparse and impermeable.
Third, grasp the body.
In montage, we should not only grasp the shape, but also present a clear structure, so that the pen can be in place, and the trend of the pen can follow the structure of the object, so as to achieve twice the result with half the effort. Don't ignore the thickness and volume of the object, and dig these details patiently, so that the picture can bear looking.
Fourth, the technique of expression
There are many forms of painting according to photos, which are not limited to the relationship between the density of lines to express the picture effect. We can also lighten the color with a pen or render it with rich colors to make the picture more vivid and energetic. In the process of coloring, we should pay attention to go from shallow to deep, go deep at different levels, start from the whole, draw a contrast, highlight the main body and portray it carefully. Finally, the practice of Mongolian drawing is helpful to improve our highly unified generalization ability and predictive control ability of bright, gray and dark pictures, which is helpful for beginners to enter the state quickly and is one of the shortcuts to learn hand drawing.
Six Steps and Skills of Making Hand-painted POP Posters (3)
Gouache is an opaque watercolor pigment, which was used to draw architectural drawings long ago. Because of the strong coverage, painting techniques are easy to master. Here are some techniques for gouache rendering and halo removal.
In architectural drawing, vignetting is the key to express light and shadow. The main difference between gouache and watercolor rendering lies in the way of brushwork and the method of covering. Ordinary brushes are not suitable for large area uniformity. It is necessary to quickly apply a thick gouache pigment on the drawing paper with a small brush and brush it repeatedly. If the area is not large, you can draw the color on the paper with a gouache pen. In the process of dizzy pen, according to the characteristics of different brushes, multiple pens can be used at the same time, achieving good results.
There are several ways to eliminate dizziness with gouache:
(a) direct method or continuous coloring method
This vignetting method mostly adopts small area rendering. This painting method is to directly adjust the pigment, emphasizing the use of brush strokes rather than letting the color flow downwards. Large-scale gouache rendering is to use a small board brush, brush back and forth, and add color to make it appear dizzy. The paper must be kept wet.
(2) Imitate the rendering method of "washing" in ink watercolor.
Gouache is thicker than ink painting and watercolor painting, but as long as the slope of the board is steep, it can slowly flow down the board. So you can use the method of "washing" to render a large area of vignetting. The method is exactly the same as ink painting and watercolor painting. I won't repeat it here.
(3) stippling rendering method
This method is to use a small pen tip to compose a composition, which takes a long time and uses different gouache pigments patiently and carefully to make its layers different. The sky, trees, pools and lawns can all be colored by stippling, and the displayed objects are rich in color and strong in light.
(4) spray plastering method
Spraying is to spray gouache or a special pigment from the nozzle of the spray gun with compressed air to form a granular fog. Before spraying, you need to prepare a carved mask to cover it. Therefore, this method is complicated, time-consuming and troublesome.
In a word, the purpose of architectural performance is to better express the architecture and express the architect's design intention. As for which expression to choose, it depends on everyone's mastery and preference. Architectural expression is only a "description" of the architect's works.
Six steps and skills of making hand-painted POP posters 4
First, compare.
Contrast is the basic stereotyped skill of art design. Comparing two different things, shape and color is called contrast. Such as Fiona Fang, old and new, size, black and white, depth, thickness and so on. Put two obviously opposite elements in the same space, and through design, make them both opposite and harmonious, contradictory and unified, get sharp contrast in strong contrast, and get complementary and satisfying effects.
Second, harmony.
Harmony means harmony. On the premise of meeting the functional requirements, coordinate the combination of shape, color, light and quality of various objects in the room and become a very harmonious and unified whole. Harmony can also be divided into harmony between environment and modeling, harmony of material texture, harmony of color tone, harmony of style and so on. Harmony can make people feel peaceful and satisfied visually and psychologically.
Third, symmetry.
Symmetry is a traditional technique of formal beauty and the earliest law of formal beauty mastered by human beings. Symmetry is divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, isomorphism, homochromatic and homogeneous pairs are called absolute symmetry. In the interior design, it is symmetrical. Symmetry gives people the feeling that order, solemnity and neatness are the beauty of harmony.
Fourth, balance.
In life, the golden rooster is independent, and the actor walks a tightrope, which gives people a stable visual art enjoyment from the balance of power, so that people can obtain a psychological balance of vision. Balance is to configure different shapes, components and colors according to the central axis and center point. Compared with the symmetrical form, the balanced form is lively, vivid, harmonious and beautiful.
Fifth, the level.
A decorative composition, to distinguish levels, so that the picture has depth, breadth and richer. If you lack a sense of hierarchy, you will feel mediocre, and interior design should also pursue a sense of spatial hierarchy. For example, the color changes from cold to warm, the lightness from bright to dark, the muscle reasons from complex to simple, the shape from big to small, from square to round, the composition from gathering to scattering, and the muscle reasons from single to diverse can all be regarded as rich changes. Hierarchical changes can achieve extremely rich visual effects.
Sixth, echo.
Echo and shadow go hand in hand. In interior design, ceiling, floor, desktop and other parts will play a corresponding role by adopting echo methods and dealing with the shape. Echo is a kind of balanced formal beauty and a common technique in various arts. Echo also has the theories of "corresponding symmetry" and "relative symmetry". The artistic effect of echo is generally obtained through image correspondence, virtual reality, momentum and other means.
Seven. Continue.
Continuity means continuous extension. People often use the word "image" to refer to the external shape of all objects. If an image moves up and down regularly, it will continue to move from left to right. This continuation technique is used in space, which gives the space a sense of expansion or guidance, and even deepens people's impression of key scenery in the environment.
Eight, concise.
Concise or concise. Refers to the indoor environment without gorgeous decoration and redundant accessories. Reduce interior decoration to a minimum with the principle of less but better. Think that "less is more, simplicity is richness". Simplicity is one of the methods worth advocating in interior design, and it is also a very popular trend in recent years.
Nine, unique.
Unique is also called special. Unique is to break through the original law and stand out from the crowd. In nature, "a little red in the evergreen tree and a piece of green land in the desert" are all unique manifestations. Uniqueness comes from contrast and exists in mutual comparison. In interior design, breakthrough imagination is especially respected to create individuality and characteristics.
X. tone
Color is one of the important factors that constitute plastic arts design. Different colors will make people feel different colors visually. For example, red, orange and yellow have a warm feeling, which is called warm color system, while blue-green has a cool and quiet feeling, which is called cold color system. In interior design, various colors can be used, and there are many kinds of colors, which can generally be summarized as "same color, similar color, adjacent color, contrasting color" and so on. , and can be used flexibly according to different environments.
How to Make Posters _ How to Make Poster Pictures Part I structure sketch, Light and Shadow Sketch, Sketch, Design Sketch and Outdoor Sketch.
Color principle, color collocation, design color, tone draft training, color long-term operation
The second part is PhotoshopCS2:Photoshop operation basis, image optimization processing, classic example analysis and production.
Illustrator 2: advertising signboard making, light box advertising, clothing advertising design, corporate logo design, business card design.
IndesignCS2: professional typesetting tools, printing related knowledge, advanced typesetting skills of books and newspapers.
Acrobat7.0: a professional electronic document tool, which can realize the conversion between any documents and the generation and conversion of PDF documents.
Coreldraw 13: Packaging box design, production of leaflets, posters and business cards, design of products and commercial advertisements and business cards.
The third part is Photoshop Advanced: explaining the application of poster design, packaging box design, CI design, product advertising design and post-processing.
Advanced illustration: advertising illustration production, vector description, role mapping production, advertising creative draft, prepress production skills, etc.
The fourth part. 0: Web page layout and production; Introduction to html & CSS; Website management and maintenance, uploading and downloading; case analysis
Flash8.0: art design, web page color matching; Production of CI, LOGO and banner; Common Web Animation and Web Layout
Fireworks8.0: design and analysis of classic web animation, advertisements, headlines and greeting cards; Brief introduction of MTV production and interactive website
The fifth part is plane composition, three-dimensional composition, color composition, color design, font design, layout design, plane creativity and poster design.
The sixth part is advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual guidance design, TV advertising script design and software integration.
Engaged in graphic design, photoshop, Coreldraw, Illustraor must be mastered. These three softwares can be mastered by self-study, downloading tutorials and making examples by yourself. The basic graphic design is Photoshop and Coreldraw. To be a designer, you must learn Photoshop, Illustrator and IndesignAcrobat. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software commonly used by advertising companies.
1. Logo design (logo design, trademark design)
2.CIS design and VI design (enterprise identification system design)
3. Advertising design, advertising creative design
4. Poster design and DM design (flyer design)
5. Sample design, brochure design and photo album design.
6. Loushu design and annual report design
7. Assembly design
8. Book illustration, greeting card design and invitation card design.
9. Layout of newspapers and magazines
10. Various printed matter designs, etc.
Common graphic design software
Graphic design software has always been a hot field of application, which is divided into two parts: image drawing and image processing, such as modeling drawing software, rendering software, image processing software, prepress assembly software and so on. Here is a brief introduction to some commonly used software in this area:
1、AutoCAD
AutoCAD is a well-known graphic design software, which first appeared at the Comdex conference in 1982. Because of its excellent performance, AutoCAD is known as a general computer-aided design software, which is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing and so on. At present, it has become the de facto drawing standard and the most occupied CAD software in the field of engineering drawing, and it can also be seen everywhere in the domestic market. At present, AutoCAD can be used on multiple platforms, such as 12.0 version of DOS platform, 14/2000/2002/2004/2005 version of Windows platform and UNIX version of workstation.
AutoCAD is extremely open and extensible, and the software provides powerful secondary development means, such as Visuallisp, C, ARX, Microsoft Visual Basic for Application (VBA) and so on. , so that AutoCAD users can use other third parties to greatly expand the functions of the software and develop new functions.
2、3DStudioMax
Making three-dimensional animation is a wide-ranging topic. To some extent, the creation of three-dimensional animation is somewhat similar to the use of sculpture, photography, set design and stage lighting. As a professional work, there are at least three steps: modeling, animation and drawing. In the era of DOS operating system dominating the world, 3D animation design is still far away from ordinary users. 3DStudio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS as the mainstream operating system of desktop PC, Autodesk Company lost no time in launching 3DStudioMax (commonly known as "3DSMax"). With the rapid development of computer hardware, it is no longer just a dream to make 3D animation on personal computers.
3DStudioMax is the most widely used 3D modeling, animation and rendering software on PC platform at present, which is widely used in animation fields such as advertising, game design, film and television post-production. The latest version integrates many professional tools or plug-ins that used to be used only in movies, games and 3D design.
CorelDraw
CorelDraw is a graphic design software introduced by Corel company, which integrates vector graphic design, printing and typesetting, text editing and high-quality graphic output. CorelDRAW is deeply loved by graphic designers. At present, CorelDRAW is widely used in advertising production, book publishing and other aspects. Software with similar functions are Illustrator and Freehand.
The latest version of CorelDRAWGraphicsSuite can provide users with powerful tools to save time by reducing some clicks and steps in work. It also integrates three graphic programs, some general tools and public programs. The new kit includes CorelDRAW 12 for illustration, page layout and vector drawing, and CorelPHOTO-PAINT 12 for professional digital imaging and creating moving graphics.
4、AdobePhotoshop
This software of Adobe Company in the United States has always been a giant in the field of image processing, and has been widely used in publishing and printing, advertising design, artistic creativity, image editing and other fields. The latest version breaks through the limitation that Photoshop products pay more attention to graphic design in the past, and greatly strengthens and breaks through the support function of digital darkroom. For example, the repair brush can easily eliminate dust, scratches, spots, wrinkles and so on in the picture. But also can keep the shadow, illumination, texture and other effects in the image at the same time. Innovative functions enable users to design faster, improve image quality and manage files with professional efficiency.
However, in order to prevent piracy, PhotoshopCS has added a controversial activation technology similar to WindowsXP. Users can only use it normally after online activation, otherwise they can only use it for two days.
5, unarmed
Freehand is a convenient vector drawing software, which can meet the needs of users at different application levels. It is listed as "Three Musketeers of Web Making" together with Flash of Macromedia. It can provide all the tools needed for the perfect transition from design concept to design, production and release in a simplified graphic creation environment, all of which are completed in the same operating platform. Its greatest advantage is that it can give full play to people's imagination and always put creativity first.
6、AdobeIllustratorCS
Adobe Illustrator V11is a powerful and perfect drawing software package, specially designed for output and web page making. This professional drawing assembly has become a powerful vector drawing tool, complete PostScript output, and closely integrated with Photoshop or other Adobe family software. With breakthrough, creative options and powerful tools, the software can effectively publish works of art on the Internet to print or anywhere, and define the future of vector graphics. Version 10 has added new drawing and automation advantages, such as arc, rectangular grid and polar grid tools. Increase the flexibility of editing and logo (editing a copy of the main object or image). You can use brushes and other creative tools on the toolbar, such as merging and data-driven coordinates, to help you build templates that link to the database. The new Illustrator also provides more network production functions, including image cropping and support for SVG enhancement.
7. Maya
Maya is the world's top three-dimensional animation software produced by Autodesk Company in the United States, and its application objects are professional film and television advertisements, character animation, movie stunts and so on. Maya has perfect functions, flexible work, easy to learn and use, high production efficiency and strong realistic rendering. It is a high-end production software of movie level. Expensive and famous, it is a tool that producers dream of. Mastering Maya will greatly improve the production efficiency and quality, adjust the simulated character animation, render the real effect like a movie, and move towards the world's top animators.
Maya integrates the most advanced animation and digital special effects technology of Alias/Wavefront. It not only includes the functions of general three-dimensional and visual effects, but also combines the most advanced modeling, digital cloth simulation, hair rendering and motion matching technology. Maya can run on WindowsNI and SGIIRIX operating systems. Maya is the preferred solution among the tools used for digital and 3D production in the current market.
8. AdobePremiere, a nonlinear editing software
A commonly used video editing software, introduced by Adobe. Now the commonly used versions are 6.5, Pro 1.5, 2.0 and so on. It is a software with good editing quality and compatibility, and can be used together with other softwares introduced by adobe. At present, the software is widely used in advertising production and TV program production. Its latest version is AdobePremiereProCS4. .
9. Page Builder
PageMaker was launched in 1985 by Als, one of the companies that founded the concept of desktop publishing, and was acquired by Adobe in 1994 when it was upgraded to version 5.0.
PageMaker provides a complete set of tools to produce professional and high-quality publications. Its stability, high quality and changeable functions are especially favored by users. In addition, some new functions added in version 6.5 enable us to publish our works in a diversified and productive way through printing or the Internet. In addition, in version 6.5, there are quite a few new functions available for AdobePhotoshop5.0. PageMaker is just like AdobePhotoshop, Adobe Illustrator and other Adobe products in interface and use, which makes it easier for us to use Adobe products. The most important point is that in PageMaker's publications, the way to put pictures is the best. Through the link of drawings, the clarity of printing can be guaranteed, which is particularly important in color printing.
Finally, the most important thing about graphic design is that creative software is just a tool to realize your ideas.
What does graphic design include? What does graphic design specifically include? Here, Bian Xiao has compiled the following contents, hoping to help friends who want to learn graphic design.
Logo design (logo design, trademark design)
Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic design.
packaging design
Packaging design is one of the most important elements in product marketing strategy. Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. As a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption.
Vi design
VI design, called "visual identification system design", is divided into corporate image design and brand image design. VI design is the basic work that enterprises must do to build brands. Make corporate image highly unified, make full use of corporate visual communication resources, and achieve the best brand communication effect.
advertising design
Advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract attention through advertising.
Forms of expression: street sign advertisement, neon lamp advertisement, public transport advertisement, light box advertisement (lamp post, tower post advertisement, street bell advertisement, bus shelter advertisement), banner advertisement, button advertisement, floating advertisement, vertical advertisement, pop-up window advertisement, free time pop-up window advertisement, etc.
poster design
Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is posted on the street wall to attract the attention of passers-by with its eye-catching pictures. Poster design should have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect. Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.
Album design
This picture book is a book.