7 articles on hotel activity planning

Activity planning is a written plan made after comprehensive consideration of relevant factors of the activity. So what is an excellent hotel activity planning? Next, I'll bring you some hotel activity planning. I hope you will like it. 1

1. Time

__ _ _ _ _ _ _ _ _ _.

2. Location

__ Hotel.

III. Objectives and purposes of the activity

1. Let customers know about Jinjiang Hotel, and dispel customers' worries about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop the existing site resources and mobilize the business potential in light hours;

4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.

iv. public objects

FIT, family, relatives and friends during the _ _ Festival.

V. Positioning

"Happy _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

VI. Promotion portfolio

1) The price of vegetables in the food city is RMB 11, and Yanjing pure beer is bought for one free.

2) 21% discount on food in VIP room. If you spend more than 311 yuan, you will get a coupon to 21 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3) launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings with the theme of _ _ Festival culture, and book the group banquet to send to ktv afternoon. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principles of "authentic" and "authentic". Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project in this activity.

VII. Analysis of the effect of marketing activities

1. This planning embodies the overall marketing idea of _ _ Hotel "seeking potential first and then making profits" (that is, being popular first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities can gain the recognition of customers, and the preferential treatment for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, so as to boost the catering popularity through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

VIII. Budget and advertising planning

1. Fifty banner advertisements on the main roads of _ _ county. The cost is 3511 yuan. Be in charge of _ _.

2. All mobile phone mantissas in _ _ county are covered by 6, 8 and 9 users' carpet SMS. It is estimated that _ _ articles will be issued, * * * _ _ yuan. Be in charge of _ _.

3. Rent a special publicity vehicle to promote around the city for 11 days. Cost _ _ yuan. General manager feng is in charge.

4. Advertisements are posted on all taxis in Qiyang County. Cost _ _ yuan. Minister Jiang is in charge.

5. Organize employees to go to the streets for training and distribute publicity materials. Cost _ _ yuan. Manager Jiang and Yang Jingli are in charge.

6. Make 411 consumption rolls at the expense of 51 yuan. Be in charge of _ _.

Attachment: Advertising words

1, new _ _ _ new entertainment and new consumption _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. The price of vegetables in the new _ _ new taste food city is RMB 11. Buy one beer and get one free. Part 2

Hotel marketing is a study on how to identify, analyze, evaluate, select and use market opportunities, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales in the fierce competition and ever-changing market environment, with the aim of achieving maximum economic benefits with the least labor consumption. A boss's business sense directly or indirectly determines the future development of a hotel.

__ Day is a traditional festival in China, and it is also the second largest traditional festival in China after _ _. _ _ is just in the middle of autumn, so it is called _ _ Festival. China's ancient calendar called August in the middle of autumn "Mid-Autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". _ _ Festival is coming. Combining with the actual situation of our hotel and the traditional national customs in China, this scheme is formulated in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits.

first, target market analysis

the customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumption, which requires the hotel to take into account the personal interests of those private consumers on the basis of upgrading.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 21-31 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

Third, marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is _ _ _ _ _, he can enjoy a 51-61% discount (according to the actual decision of the hotel) when having dinner in the hotel with valid documents (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number ends in _ _ (within _ _ area), you can enjoy a 51-61% discount (according to the actual decision of the hotel) for dinner in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the hotel to contact these people directly.

4. As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Section _ _ after dinner (the name, telephone number, address and website of the hotel should be printed on it).

6. The activity will be held on _ _ _ _ day of the lunar calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try SMS advertising. The focus of group fa is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

4. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other relevant strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

VII. Other suggestions

1. Equip a computer in the service hall and keep the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).

3. Do a good job of the hotel website as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel, with warm colors as the main color. It is best to have a big FLASH animation on the homepage, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity through online marketing (the biggest advantage is a large audience and low cost). Part 3

1. Origin of the event

In order to celebrate the annual "_ _" International Festival, let everyone have a happy and meaningful holiday, we have prepared splendid cultural evenings and colorful cakes, and the gates of various restaurants are decorated with colorful balloons. At that time, various departments in the south of the Yangtze River will launch a series of fine dishes and delicious food. Through the development of this event, we will improve _ _

second, the activity time

__ _ _ _ _ _ _ _ _ _ _.

III. Theme of the event

Fun and wonderful-_ _ Art Festival.

IV. Contents of activities

At that time, _ _ ministries will give friends who participate in the activities a surprise, a joy, an unforgettable memory and a 21__ _ year festival that will never be forgotten in their lives by planning theme activities.

(1) Program design of the "Happy and Wonderful" Art Children's Party in the Grand Hotel:

All friends who order the children's package in the Grand Hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competitions should be signed up in advance), and all the winning children will be given gifts.

1. Singing competition: The repertoire is 21 children's songs in the background music, one, three and the hotel will be held at the same time, and each department will determine the number of friends to sign up according to the situation.

2. Dance performance: provided by _ _ performance company, only staged in the middle of the hotel party, which is implemented by _ _.

3. Calligraphy and painting competition: Anyone who comes to the store to book a set meal in advance can sign up for the calligraphy and painting competition. All the guests at the party are judges, and the top six will take a group photo at the hotel as a souvenir and be awarded prizes.

4. Guess the fun riddle: * * * There are 111 riddles, one part and two parts, and the hotel party will be arranged at random, and the host will be responsible.

5. Jiangnan recitation contest: It will be held simultaneously in Part I, Part II and Grand Hotel.

(2) Linkage promotion:

During the period from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

during activity 2 and _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

(3) On-site decoration of the hotel party:

1. Stage design: the background cloth with the theme of "Happy and Wonderful" is decorated with pink gauze and balloons printed with _ _ greetings to highlight the competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and decorated with colored paper flowers.

3. Other decorations: Post the collected pictures on the acoustics and glass in the banquet hall as an exhibition.

5. Activity promotion

1. Hall decoration: Part I, Part III, and Hotel use balloons as colorful doors to create a lively atmosphere on June 1st.

2. Media promotion: _ _ Provincial Communications Station, _ _ Communications Station, _ _ Daily Economic News, Life Morning News.

3. Visual publicity: On _ _ _ _ _ (three days in advance), stores began to publicize, mainly in various forms such as banners, Yi Labao, colorful page menus, word-of-mouth communication, and introduction to new and old customers, so as to achieve the best effect.

VI. Package Design

The package design of this activity is mainly based on nutrition, and it is mainly carried out in the form of sales packages in the banquet hall of the hotel. There are six packages, including 46 sets.

the nutrition package is RMB _ _ (a for three people), and 15 sets are RMB _ _.

the nutrition package is RMB _ _ (b for four people), and 16 sets are RMB _ _.

the nutrition package is RMB _ _ _ (C for four people), and 15 sets are RMB _ _ _.

the expected income of this activity is: _ _ yuan. About hotel activity planning 4

1. Activity background

__ Hotel is the "central landmark" of Nanjing city, where eastern and western cultures complement each other. As a member of the "World-class Hotel Organization", the hotel has attracted countless customers with elegant and comfortable distinguished rooms, various restaurants with global cuisine, advanced and fast business meeting facilities and fully functional recreational services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotional activities.

second, the theme of the activity

Celebrating Christmas, _ _ Hotel's sincere feedback

third, the goal of the activity

Raising awareness, stimulating consumption and increasing turnover.

IV. Activity time

Publicity time: 21 _ _ .12.15-21 _ _ .12.23

Activity time: 21 _ _ .12.24-21 _ _ .12.29

V. Activity arrangement

First stage preparation. Promotion scheme design

(1) Activity theme: lucky draw

(2) Activity time: February 5-February 29, normal business hours

First prize 1 travel vouchers worth 3,111 yuan, second prize 1 travel vouchers worth 2,111 yuan, third prize 1 travel vouchers worth 911 yuan

.

(3) Activity content: During the activity, if a single cash consumption is RMB 1,111, you can get a raffle ticket at the service desk. If it exceeds RMB 1,111, you can get a corresponding number of raffle tickets in multiples of RMB 1,111, and the part less than RMB 1,111 will not be counted.

(4) lottery time: 699 lottery tickets were collected in the lottery box, that is, the customer's specific lottery time and arrangement in the SMS notification box, and customers are invited to witness at that time.