Clothing stereo packaging machine, dryer, dry cleaning machine

Ironing, clothes disinfection cabinet, suction ironing table

Clothing conveyor, ironing machine, dual-purpose dryer

Second-hand dry cleaning equipment, ironing machine, stain removal table

Steam generator, steam hose conveying assembly

Fund preparation

When you open a shop, don't think about how much money you can earn, but how long you can lose. The reason for this is the following：

(1) Dry cleaning can be divided into off-seasons. You can make a lot of money if you manage well in the peak season, and you may lose a lot if you manage badly in the off-season. Generally, you have to prepare to open two or three stores to open a store, and the extra money will be used for current expenses and maintenance;

(2) Calculate recurrent expenses such as store rent, industrial and commercial expenses, labor wages, daily consumables, utilities, etc. Bad luck, customer claims may lead to the closure of the store, which should also be psychologically prepared;

(3) No matter in the off-peak season, customers should pay tribute to the opening of the store. It takes time for a new store to gain the recognition of customers, especially the surrounding residents. This time is very difficult, and the number of customers may be small, which requires excellent technology and services and needs to be delivered.

(4) With proper management, you can earn more by making new contacts; Otherwise, it seems that there are many customers and they are secretly losing money. How to understand it? Some clothes must be washed, some must be dry-cleaned and some can be dried or washed; If the master is not careful and attentive in this respect, the result will be hard to say.

How to open a laundry?

First, the key to choosing the address of dry cleaners

Whether the store location is reasonable or not is directly related to the profitability and even success or failure of the operators. Good store location can make business flourish, and improper location can also make business depressed or even closed down. In a place with high land price, it is unrealistic for operators to buy their own houses, and it is also common to rent other people's places to operate, so it is very important for franchisees to consider the rent expenditure when choosing a site. The rent depends on the location of the store. Different traffic conditions, surrounding environment, building structure, etc. The rent will vary greatly, so try to save this investment. Of course, the cheaper the rent, the better. If the rent is cheap and the business is deserted, where will the profits of the operators come from? On the contrary, in some places, the rent is expensive, but the business is booming, and the operators will also have a lot of income. "The weather is not as good as the geographical location" fully emphasizes the importance of geographical location. Choosing the right location is the first step to open a dry cleaner. The location of the dry cleaner is good, which virtually lays a solid foundation for your business.

Second, analyze how to choose dry cleaners

1, business circle survey

The so-called business circle refers to the point where the store is located, extending outward for a certain distance, and taking this distance as the radius, forming a circular consumption circle. The size of the business circle varies with different types of industries. In the dry cleaning industry, 200M in Fiona Fang is the main business circle and 500M in Fiona Fang is the sub-business circle. The form of business circle is generally commercial area, residential area, cultural and educational area, office area and mixed area. This paper analyzes the population, occupation, age level, consumption habits, floating population, infrastructure, competitors, future development trend, rent and related expenses of this business district.

2. Potential customers and rules

Everyone is a consumer and naturally a customer of the store. Franchisees must know the total population, population density, population growth, population age structure and so on when choosing the location of stores. According to foreign data, almost 50% customers of modern dry cleaning come from the area within 200 meters from the store. Therefore, when considering the possible location of dry cleaning chain stores, it is generally required that 5000 people must settle in within a radius of 500 meters from the planned location. Places where people come and go are of course favorable places to open stores, but not only places with many people are suitable for opening stores. It is also necessary to analyze the rules of those people's exchanges and passenger flow. First of all, we should know the age and gender of passers-by, because some passers-by are children, so they may be customers of fast food restaurants, not dry cleaners. Secondly, we should know the peak time and scarce time of pedestrians. Thirdly, we must understand the purpose of pedestrians and the time of stay. Although there are considerable passenger flows in some areas, most of them are non-commercial factors, such as stations, docks and public places in schools. The main purpose of passenger flow is not for laundry, but for other purposes.

3. Analyze the traffic geographical conditions.

The convenience of transportation is also an important reason to consider when choosing an address. Convenient traffic arteries, such as stations, docks, bus stops, etc., have the value of opening stores because of the large number of pedestrians and passengers. At the corner of the intersection, because the roads extend in all directions and the visibility is high, it is also a good place to open a shop. However, in some areas, there is a long median or railing in the middle of the road, which restricts the passage of pedestrians and vehicles and will affect the value of opening a shop. Due to the influence of traffic conditions, walking direction of public facilities, residential areas and lighting conditions, the passenger flow on both sides of a street is often uneven, or the passenger flow in the same street may be different due to different locations. Therefore, when choosing a store location, it is necessary to analyze the characteristics of street passenger flow and choose a street side or location with more passenger flow.

Third, business positioning.

1, market refinement: investigate the market, subdivide the consumer customer base and seek the market gap; In compact residential areas, it should be 200 meters away from competitive chain stores; In relatively scattered residential areas, it should be 500 meters away from competitive chain stores.

2. Positioning of chain stores: We should avoid blindly following the trend and make decisions completely according to the objective needs of the market.

3. Market functional zoning: analyze the industrial structure of customers and fully consider the habits of consumers, that is, how they pay attention to clothes and how to live.

4. Preliminary price positioning: economic trend analysis, comparative analysis of prices of neighboring peers, and fluctuation (no more than 50%) on the basis of the unified price of bosom friends.

5. Marketing strategic positioning: choose marketing methods and analyze advertising strategies.

6. Extend product positioning: reflect the image of chain stores and formulate property management.

7. Scale positioning of chain stores: analyze the demand ability, which is in line with the strength of the enterprise, and don't blindly expand the target on reasonable principles. Analysis of bosom friend index: (including GDP, per capita GDP, per capita retail, per capita household savings, employee wages, non-agricultural proportion and other indicators) is analyzed by bosom friend headquarters according to the market survey of bosom friend. The first index 160 or more, the second index 130- 160 (excluding 160), and the third index 100- 130 (excluding/kloc-0) Six indices 40-50 (excluding 50), seven indices 30-40 (excluding 40), eight indices 20-30 (excluding 20), nine indices 10-20 (excluding 10) and ten indices 0 0- 10.

(The investment index of the hypermarket should be above level 5. The investment index of medium-sized shops should be above level 8. The investment index of small shops should be above grade 9. )

Fourth, the general address options

1, a block with frequent business activities

Due to the large number of shops in this area, commercial outlets have formed a scale, and customers are in constant stream at ordinary times, especially during holidays. The characteristic of this area is that customers spend a lot here. If you open a dry cleaner in this section, it is very convenient for customers to wash and iron clothes here. You can save time by buying what you need. Why not? However, these lots are often worth an inch of land. Even if you have the conditions to open a shop in such a lot, you must carefully estimate it, because the rent price here may be particularly high. Besides the big expenses, you must calculate carefully how much profit there is. If there is not much profit left, there is no need to take big risks. If all expenses are excluded, there are still relatively rich profits. Don't be scared away by the expensive high rent. Generally speaking, high investment and high return are directly proportional. So it is worthwhile to spend a lot of money to find a good address. Of course, high rent will increase the pressure of operation and the risk will be greater. Entrepreneurs should think carefully, whether the funds are sufficient, how experienced they are, and whether they can operate freely. These factors should be considered.

2. Residential areas with high population density

Because the population in this area is absolutely dominant, it is relatively stable to open a dry cleaner here as long as the washing and ironing quality of clothes can be guaranteed.

As far as the intensive development of urban housing is concerned, many large residential quarters have appeared in many places, and the development of residential communities has become a trend. Small restaurants, hair salons and other shops have entered residential areas in advance and achieved good business results. If you choose to operate here, it is easier.

3, block location skills

The above is to clarify the skills of choosing a business address from a big perspective. Even in the same street, there are good and bad points. In terms of specific location, the following locations are usually ideal office addresses:

(1) The corner is located at the intersection of two streets, which can produce a "corner effect" and is often an ideal address for dry cleaners. Its advantages are: it can increase the display area of the window, where people from two streets gather and more pedestrians patronize. Opening a dry cleaner here will attract more customers to spend.

(2) The dry cleaners at the fork in the road are conspicuous from all angles. However, the dry cleaners in this position should give full play to their strengths, and the decorations, shop name signs, advertising signs and windows at the door of the dry cleaners should be carefully designed to attract past guests.

(3) Convenient dry cleaning is available to thousands of households. It is very important to choose a convenient address for the convenience of customers from all directions. In addition, we should pay attention to whether there is a parking lot nearby, especially large and medium-sized dry cleaners, which are well-equipped and have a wide business scope. Once they become famous, guests from all directions will come here. Therefore, it is extremely important to choose a convenient location, which is an important factor to ensure smooth operation.

Of course, the quality of business address is relative, because no matter cities or small and medium-sized towns, changes are changing with each passing day. And some small changes may have a great impact on dry cleaners. For example, dry cleaners with good business conditions, because of the construction of elevated roads in front of their doors, make it inconvenient for customers to walk and their business plummets. Therefore, entrepreneurs must always pay attention to the changes around them and be predictable. If we foresee the changes around us in advance, we can avoid risks.

With the transformation of urban construction or the change of traffic facilities, the passenger flow of a street fluctuates everywhere. For example, adding a guardrail in the middle of the adjacent avenue of a street will make the business on both sides of the street worse at once. Therefore, when choosing the business location of dry cleaners, we should be far-sighted and do more relevant investigations.

Dry cleaning method

Counter receiving inspection-marking classification-stain removal-dry cleaning machine-photo machine-universal clamp machine-clothes hanger.

Finished product-"dehumidifier"

How to start dry cleaning

1. Before investing, confirm whether there are conditions to open a dry cleaner according to local conditions, mainly including:

2. Industrial power consumption: the voltage is 380V, and the capacity is 10-70KW (the specific figure depends on the equipment type).

3. Water supply and drainage: 0.7 tons/hour ~ (depending on the type of washing project and equipment capacity)

Steam supply: the pressure is 5 kg/cm2 ~ 7 kg/cm2.