Short-term public condemnation is inevitable, but according to past experience, it will not have a substantial impact on McDonald's operating performance and future development. After all, since McDonald's entered the China market, similar incidents have been common, but they have not been abandoned by consumers in the end, but have always been invincible in the fierce market competition, which objectively shows that this catering culture and model are still very competitive in the domestic catering market.

There is no denying that the popularity and popularity of take-away business has indeed provided great convenience for consumers who are inconvenient to eat in restaurants. However, the take-away mode of McDonald's is slightly different from other catering businesses, and the price gap is as high as 1 1 yuan, which shows that the commodity pricing standard is biased, but most consumers tend to ignore this part of the cost after choosing the take-away consumption mode, which is also the objective necessity that McDonald's price turmoil has not been continuously fermented.

For a western-style fast food, it can gain a foothold in the domestic catering market, which shows that it has unique advantages in business strategy and product taste, especially the endurance of the target consumer group is very large, which invisibly enhances consumers' dependence on merchants and will not be abandoned without making big mistakes. Therefore, I am afraid that the price difference between take-out and in-house meals this time will have little impact except a short-term public opinion storm.

There is no doubt that protecting consumers' rights and interests is the responsibility and obligation of businesses, but the core purpose of businesses is to pursue profits, whether McDonald's or KFC. As consumers, after realizing this objective reality, it is not difficult to understand why the prices of the two service modes are greatly different.