First, determine the purpose Many people think that the first step of industry analysis is to collect information. In fact, this is a mistake. First of all, you have to find out what the purpose of your industry analysis is, so that you can find information in a targeted way. For example, whether you are inclined to analyze the development prospect of the industry or the competitive situation, the purpose is different and the information you focus on is different.

Second, collecting data, the seemingly simple process of collecting data is actually very tiring. Now that information is developed, all kinds of data are overwhelming and will never be collected, so don't concentrate entirely on data collection. Before collecting data, you should limit yourself a time, whether it is three hours or three days, depending on your own situation.

Third, data screening, the sources and types of data collected are different, but they can be roughly divided into quantitative and qualitative. Quantization is mostly some data, which is often the most useful. A good industry analyst should accurately see what is behind the data, but pay attention to whether the data source is credible and whether the data is transactional, so as to do transaction analysis.

Qualitative data are mostly review articles, which often have strong subjective color and need independent judgment. These comments are for reference only.

Fourth, supplement the collection, after finishing, leave your useful ones, get rid of the useless ones, know what information you still lack, and focus on supplementary collection.

Five, problem analysis, with the information, you can start the most important work-the production of industry reports. We can use some conventional "routines", such as SCP framework, five-force model, SWOT framework, and sometimes "construct" an analysis method according to the characteristics of the problem.

Either way, the key point is-"structure", or "logic". No amount of information is useful if it is just piled up in disorder. In addition, it should be noted that good research reports often analyze the industrial chain, both upstream and downstream. In short, we should have a long-term vision and the mind of a strategist.

Sixth, the test results, after the report is completed, go back and see if the logic is clear and whether the model used has been tested. If the accuracy of some data needs to be tested, it is better not to use it than to abuse it.

Extended data:

being value

Industry is a group composed of many similar enterprises. If we only conduct enterprise analysis, we can know the operating status and financial status of an enterprise, but we can't know the status of other similar enterprises, and we can't know the position of enterprises in the same industry through comparison. This is very important in a highly competitive modern economy.

In addition, the position of the industry life cycle restricts or determines the survival and development of enterprises.

Before the automobile was born, the carriage manufacturing industry in Europe and America was once brilliant, but today, even the automobile industry has entered a stable period of its life cycle. This shows that if an industry is depressed, the enterprises belonging to this industry, no matter how abundant their assets and strong their management ability, can't get rid of their bleak prospects. Who else is willing to invest heavily in carriage production?

When considering new investments, investors should not invest in "sunset" industries that are about to decline and be eliminated. When choosing stocks, investors should not be confused by the scene before them, but should analyze and judge whether the industry to which the enterprise belongs is in the initial stage, the growth stage, the stable stage or the recession stage, and never buy those stocks that belong to the recession stage.

Industry characteristics are one of the important factors that directly determine the investment value of a company. Industry analysis is the premise of listed company analysis, and it is the bridge between macroeconomic analysis and listed company analysis.

The purpose of industry analysis is to make clear the development stage of the industry itself and its position in the national economy, and at the same time make a horizontal comparison between different industries, so as to provide an accurate industry background for finally determining the investment target.

The purpose of industry analysis is to tap the industries with the most investment potential, and then select the listed companies with the most investment value.

It can be seen that only by analyzing the industry can we have a clearer understanding of the development of an industry and its position in the industry life cycle, and make correct investment decisions accordingly.

Baidu Encyclopedia-Industry Analysis