Unsurprisingly, HNA Group applied to the Hainan High Court to extend the deadline for submitting the draft reorganization plan by three months, postponing it from submission by August 10th to submission by November 10th.

For companies that have already decided to participate in the bidding, it may add more uncertainty, after all, do not know if there are more competitors into the fray.

For Lucky Air, as the only company in the civil aviation industry to participate in the bidding, the bidding for HNA has both pressure and motivation.

The pressure is that:

The rivals are all capital market masters, players with strong strength, and there is no certainty that they will win.

The power is:

If the acquisition of HNA is successful, the status of the four major domestic airlines, namely Air China, China Eastern Airlines, China Southern Airlines, and Lucky Star Airlines, will be greatly enhanced in the civil aviation industry.

So how to beat the competition in the bidding process, successful ownership of HNA?

For the HNA Group to choose a strategic investor such a major thing, both for the HNA Group, or bidding for a successful investor, have a very significant impact, and even on the future development of China's civil aviation industry, Hainan's economic and social development also has a very big impact.

So the choice of a strategic investor is critical.

Of course, there are many factors that influence the selection of a strategic investor for such a major choice, both on and off-site.

Today, let's not talk about the off-site factors, let's talk about the on-site factors.

If you think of this bid as a tender, those who have participated in the tender will know that there are generally three aspects that are compared in the tender process.

One is the bid response program including the offer.

Generally speaking, the higher the offer, the more advantageous, of course, the bidder's reorganization program is scientific and reasonable and so on is also very important.

The bidding program is often a decisive factor in the bidding process.

The second is the strength of the bidder's qualifications.

Some bidders talk a lot, but they do not have the corresponding strength.

We know that Li Zeyuan, who was bidding for Shenzhen Airlines, actually didn't have the corresponding strength.

So it's important to review the credentials of the bidders to see if they have the ability to make sure that the reorganization plan works.

The third is the ability of the bidder.

In fact, for the current HNA, has been in the midst of the storm, the most important thing is that the strategic investor has the ability to take over the HNA, and the HNA management.

This needs to look at the bidder's past business performance, experience in civil aviation.

That's why HNA has specifically proposed that the strategic investor should operate in the industry, and not be completely engaged in capital operation.

If we only compare these three aspects, even compared with Fosun and Fangda, Lucky Air is not dominant in the first and second aspects.

However, because the other two companies do not have the management experience in civil aviation, auspicious airline in the third aspect but clearly have the upper hand, auspicious is not only listed airlines, under the banner of the nine yuan airline, is one of the few full-service + low-cost dual mode in the industry, and the current model of HNA is also more compatible.

In addition to being hit by the epidemic in 2020, Lucky Air has been profitable for many years.

Currently, under the normalization of the epidemic, how airlines respond, how to operate is also very important, especially after the epidemic in Nanjing airport, civil aviation encountered more challenges.

If, in this situation, Lucky Air proves itself to be a strong operator and still profitable, it will undoubtedly add a lot of weight to win the battle.

So in recent days, the airline has made a big move!

On August 2, Lucky Air announced its first half-year results, becoming the first of all listed airlines to publish a performance report.

Generally speaking, the first company to announce its results, the performance situation is relatively good, the listed company has enough confidence in its own business situation.

And so it was.

In the first half of 2021, Lucky Air's operating income of 6.049 billion yuan increased by 45.1% year-on-year and decreased by 25.0% from the same period of 2019.

In the first half of the year, Juneyao Airlines managed to turn a loss into a profit, reducing its loss and increasing its profit by nearly 800 million yuan compared to 684 million yuan in 2020, and ultimately realizing a net profit of 104 million yuan.

Although there is still a gap compared to the 582 million yuan in the same period of 2019, but in today's environment, to be able to achieve a profit is enough to illustrate the operating ability of auspicious aviation, especially in the case of its six B787 aircraft.

If we look at a single quarter, the second quarter of 2021 is still an outstanding operating performance for Lucky Air.

The quarter's operating revenue of 3.592 billion yuan, net profit of 382 million yuan, and a net profit margin of more than 10%, this profitability is still very impressive, not to mention the performance in the case of the epidemic, or in a normal year, the vast majority of airlines can not reach such an operating performance.

In fact, the second quarter of 2021 net profit also hit the best second quarter performance of auspicious aviation since its establishment, more than double the second quarter of 2019 net profit of 1.76.

At a time when the entire civil aviation industry is in extreme difficulty, and the vast majority of airlines are still in the red, Lucky Air has used its strong quarterly results to proclaim its operational management capabilities to the outside world.

If you look at the production figures, the performance of Lucky Air is also noteworthy.

In the first half of 2021, Juneyao Airlines completed 14.8 billion passenger kilometers of passenger turnover, an increase of 81% year-on-year.

The number of passengers carried was 10.04 million, an increase of 88.73% year-on-year.

The passenger load factor was 78.0%, an increase of 10.1 percentage points year-on-year.

As of the end of the first half of 2021, Juneyao Airlines owns 75 Airbus A320 series airplanes (of which 27 are A321 models, 10 are A320neo models, and 3 are A321neo models), and 6 Boeing 787 series airplanes, with the fleet number at the medium-sized stage of 81 airplanes.

Jiuyuan has 22 Boeing B737 series aircraft.

In the first half of 2021, the total number of passengers carried by Juneyao Airlines exceeded 7,622,600, of which 4,645,700 were carried by the two airports in Shanghai, with a market share of 12.88% in Shanghai.

At its other base, Nanjing Airport, the airline carried 1,259,900 passengers.

What do you think about the performance of Lucky Air in the first half of the year?

What do you think about the performance of Lucky Air in the first half of the year?