By Black Swan
China Resources Land, all the way to the west in Shenzhen.
Luohu Vientiane City, Nanshan Shenzhen Bay Vientiane City, Qianhai Vientiane ...... It seems that in every plate, they want to leave the mark of China Resources.
For the Vientiane Qianhai, on the one hand, many people look forward to; on the other hand, controversy, including the positioning of China Resources itself is also constantly adjusted.
At first, the official announcement of Vientiane Qianhai, is the third Vientiane City in Shenzhen:
According to the official report, Vientiane Qianhai is an innovative version of Vientiane City.
But Vientiane Qianhai is only 6.3 kilometers away from Vientiane City in Shenzhen Bay, so can luxury goods easily open a second store within such a short distance? Can Shenzhen accommodate a third Vientiane City?
Later, it was said that Vientiane is a brand new product line for China Resources: Vientiane is CRC's first Life Aesthetics commercial complex, or a new product line for China Resources. Even if it were to be replicated across the country, what would be the name of the commercial complex? With controversy and questions, the Doktor Mall team went to Vientiane on September 1 to visit the site. Latest visit: the bus stop says "Qianhai Wanxiang City" The fa?ade is complete, but the interior is dark The enclosure says. "See you in November" Vientiane Qianhai is part of the China Resources Qianhai Center project, which is located in the heart of the Guiwan International Financial City in Qianhai, Vientiane Qianhai has a floor area of about 100,000 square meters. From Exit E of Guiwan Metro Station on Line 5, there is still a construction site in progress around the area, as well as several office buildings that have already been built and put into use. Surroundings, people: The bus stop is marked with the name "Qianhai Wanxiang City". Vientiane Qianhai is next to One Excellence Qianhai, and only one street away from Chow Tai Fook and Hong Rongyuan. There are also office buildings around such as Tencent, Qianhai Exchange Center, Sino-British Life, COFCO and Huaqiang. It takes about 6 minutes on foot to reach Wanxiang Qianhai. In the future, it will be seamlessly connected to the Metro Line 1 Lei Yue Mun Station and Line 5 Guiwan Station. It's midday, and white-collar workers in CR Qianhai's office buildings go downstairs to pick up takeaways, and construction workers go out to eat. There are fruit carts on the side of the road, and lunch vendors even park their carts directly in the middle of the road, yelling and hawking. Although the office vacancy rate remains high, but 10 years past the Qianhai, the value of registered enterprises increased 44.9 times, the average annual growth rate of up to 89.2%. This is probably an aspect that no one in Shenzhen can match. The neighborhood is mostly surrounded by high-end office workers in office buildings. According to the forecast of Qianhai Bureau, the employment population in the Qianhai area will reach 650,000 and the residential population will reach 150,000 in 2021. Progress update: The logo and name of Vientiane Qianhai has been displayed, and the fa?ade has been completed, with the iconic curved roof of the "Financial Canyon" clearly visible. The perimeter of the building has been completed. The fence reads "See you in November", but you still can't get in. On the first floor, there are scaffolding, cement, and other construction and renovation materials. According to the one-meter Noboru Daioh, who stood outside the door and looked in, the interior is still relatively empty and dark. The staff replied: Interviewed the staff, who were confident: "It could have opened at the end of November. The parking lot has also been fixed." "There are 4 floors underground and 3 or 4 floors above ground in Vientiane Frontier." Positioned as an "aesthetic center of life" Introducing more than 20 luxury fashion brands Will Pi Man Coffee come too? According to media reports, Vientiane Qianhai is positioned as a light luxury. The latest official positioning shows that it is "life aesthetics center". The official report shapes a new commercial product based on the five element labels of Lifestyle, Fashion, Food & Travel, Design and Culture with a new retail concept. More than 200 international high-quality brands have been confirmed to be introduced. More than 20 light luxury fashion brands: ba&sh, CARVEN, CLUB MONACO, DVF, IRO, maje, SANDRO, Theory and so on more than 20 light luxury fashion has been determined to be stationed, from this. It is likely to be a light luxury positioning. It is particularly worth mentioning that more than half of these brands will be opening the largest or most comprehensive store in Shenzhen here. Located more than 15 more pioneering independent designer fashion brands and collection stores, such as: to pioneer design incubation as the core of China's designer collection store LABELHOOD (Lei Hu) Shenzhen first store. In addition, UNITED TOKYO South China Flagship Store and PUBLIC TOKYO South China First Store, which are more topical Japanese trend collection stores, as well as the special concept store of Shenzhen's local tide brand ROARINGWILD in Qianhai will also land in Vientiane Qianhai. Brands displayed on the hoardings at the site: As you can see from the site, the brands displayed on the hoardings are Azure, Van Gogh, SWANK SALON and others. 2 anchor stores: The two disclosed anchor stores are: Olé, a high-end boutique supermarket under CR Vanguard, and MIXC Vientiane Cinema, an independent brand of CR Land. Business-light" food and beverage brands: Ping Sheng Private Kitchen, Lao Qian Cup and nearly 10 Michelin/Black Pearl brands. There are boutique coffee Peet's Coffee, the first Black Label store in South China, Starbucks Select, high-traffic net green coffee Kuddo, manner coffee, etc.; urban casual restaurant Gaga Garden, LonFood, etc.. Lifestyle: Delicates, the first store in South China, Van Gogh's "Future Architecture" urban concept store, MUJI, and more than a dozen other brands. Differentiated from Shenzhen Bay Vientiane City and Vientiane World; tailored to the needs of the new middle class in the neighborhood. The brands of Shenzhen Bay Vientiane City are heavy luxury and retail; the brands of Vientiane Place are "first restaurant" and trendy brands. Vientiane's brand is differentiated from them, surrounded by office buildings for the high-end crowd, the new middle-class people, the pursuit of aesthetics, and pay more attention to light luxury, "light business" restaurant brands. strong> Site:
The architectural style of the sunken plaza + Mall, the wave shape of the roc spreading its wings. The hard tower line encloses a curved flowing circle. There is quite a bit of greenery on the facade of each floor.
Collaboration with Japanese master Katayama:
According to the official report, the Vientiane Qianhai project was designed by the Japanese commercial space retail master, Masatsugu Katayama, to make a new interior expression, which will be divided into three distinctive vertical spaces: Quality life, News life, Art life, corresponding to pioneering brands, community activities, etc.
The project will be divided into three vertical spaces. The project is divided into three distinct vertical spaces: Quality life, News life, and Art life, corresponding to pioneering brands, community activities, and art curation spaces.
Collaboration with renowned art museums in China:
Vientiane Qianhai has partnered with renowned art museums in China, and will be introducing the works of several international top flow artists upon opening.
At the same time, Vientiane Qianhai centers on "aesthetics", using art museums as an entry point to carry out a number of aesthetic activities:
A technologically inspired "mobile museum" will be used for a touring exhibition, which will be held in 16 venues across China. The exhibition will tour around the mall, welcoming dozens of artists to premiere their new works in 16 POP-UP boxes distributed throughout the mall.
The B2 level of the mall will be built as an art gallery that collects high-quality art resources from all over the country, and the giant canopy "Wings of the Frontier" will be created as the top digital new media artwork in China, and a number of new media screens will be set up to display exclusive customized images of artists. The new media screens in the venue will screen the exclusive customized images of the artists ......
The cooperation with the art museum can create differentiated positioning on the one hand, and the operation can be more oriented to the "new aesthetics" on the other hand.
Community operation:
Although it has not yet opened, but the community operation of Vientiane has already begun to warm up.
Starting from September last year, the community space FORESEE SPACE (foresee) located in China Resources Qianhai Building, Vientiane Qianhai has already established connections with many community organizations in Shenzhen.
Qianhai's current traffic is limited, there is a real need for more community activities to attract and gather people, and we can look forward to richer, more "aesthetic" community activities after the opening.
According to the interview with CR industry insiders:
Neither Vientiane City, nor a new product line
Industry insiders: wait and see on Vientiane Frontier
Unique Mall interviewed the CR industry. The industry has asked whether Wuxi Qianhai is intended to be a Wuxiang City or a new product line.
The other party replied: "Neither of them, it can be understood as a high-end version of Vientiane, because there are already two Vientiane in Shenzhen. Overall it's just a more special existence, right, and the probability is that there won't be such a case name state in the future."
The future of Vientiane Qianhai is bright, but there is still uncertainty.
On the one hand, Vientiane Qianhai is backed by the big tree of China Resources, and the positioning of light luxury is more accurate, and the future is promising.
On August 26, China Resources Land released its 2021 interim results report.
The report shows that in the first half of the year, the consolidated turnover of China Resources Land was 73.74 billion yuan, an increase of 63.8% year-on-year. Among them, the turnover of development properties was RMB 60.93 billion, an increase of 69.4% y-o-y; the rental income from investment properties (including hotel operations) was RMB 8.28 billion, an increase of 63.4% y-o-y.
Shopping center revenue of 6.6 billion.
CR's ability to attract investment is evident **** shaped the Luohu Vientiane, Shenzhen's first heavy luxury mall; Shenzhen's first Chanel, located in Shenzhen Bay Vientiane.
The mall's overall positioning of light luxury, "aesthetics of life" and other concepts, but also more in line with the surrounding new middle-class people.
Industry insiders, but also in a wait-and-see state, the overall more optimistic about Wanxiang Qianhai.
On the other hand, the development of the whole area of Qianhai still need time to cultivate, office vacancy rate is not low, residential is relatively small, there is uncertainty.
Although Qianhai has been officially announced the expansion of capacity, but the current office vacancy rate in Qianhai is still high.
In terms of vacancy rate, in the 4th quarter of 2020, the vacancy rate of office buildings in the Qianhai business district was 20.51%, of which the vacancy rate of Grade A office buildings was 31.21%, and the vacancy rate of Grade B office buildings was 7.96%.
The Qianhai area also has relatively few residences, and the development of Qianhai still needs 5-10 years to cultivate.
Overall, Vientiane Qianhai can still afford to wait.
In the long run, the brand of Vientiane Qianhai may even be adjusted upward step by step to become the third "Vientiane City" in Shenzhen. (But we can't predict when that will happen.)
But the specific performance of the project will have to wait until it opens to continue to wait and see. ......
How about CR Vientiane Qianhai? Welcome to exchange discussions in the comments section!
What about the CR Vanguard?