Ka customer is the abbreviation of English Key Account, and Chinese is the key customer, which refers to the customers who account for a large proportion of sales in the company's customer list, have strong professionalism and high service requirements, and play a key role in the company's business development. They are collectively referred to as key customers, commonly known as big customers.

Key customers are the most important customers selected by the company from various channels. If the company is a multi-channel strategy, it should not be a channel customer. The number of key customers is counted by the customer system. For example, Wal-Mart has more than 400 stores, but it cannot be counted as 400 customers, so it is counted as a customer system.

KA customer description:

Key customers in the retail industry: enterprises that produce daily consumer goods such as food and beverage, detergents and 3C products sell their products to consumers through retailers, and the most important customers selected from these retailers become KA customers.

KA customers come from multiple channels, including hypermarkets, supermarkets, convenience stores, restaurants, hotels, transportation, clothing, 3C digital, mother and baby, B2B e-commerce, B2C e-commerce, short video platforms and other channels.

National or regional chain operation: taking offline stores as an example. Chain operation is a very important feature of big customers. There are dozens to hundreds of retailers, covering the whole country or several regions.