Chongqing's home improvement is resurgent, and the "Four Little Dragons" are born.
The million-dollar guarantee fund pays first, and the development of the group accelerates the reshuffle of the industry.
On May 26th, 2117, under the leadership of the Chongqing Building Materials Association's self-assembly committee, four local decoration enterprises with good development momentum-
Ouye Decoration, Poetry Decoration, Weixiangjia Decoration and Youle Decoration are people-oriented. Together, the grand ceremony of Chongqing's "Four Little Dragons" Alliance was held in the Westin Hotel in Jie Fangbei, announcing the birth of "Four Little Dragons". While sending consumers "complete with confidence and complete with quality", the four major packaging enterprises joined hands to incite the market, which will also accelerate the standardization and reshuffle of the whole packaging industry.
■ Event
"Four Little Dragons" was formally established, creating a new trend in the industry
At 17:31 pm on May 26th, the inaugural meeting of the "Four Little Dragons" Alliance was held, with Xiao Dengyu, president of Chongqing Building Materials Association, Zhou Longlin, president of Chongqing Overall Decoration Professional Committee, Ouyang Zhixing, general manager of Ou Ye Decoration, He Mingrui, general manager of Youle Decoration, Jiang Yurong and Wei Xiangjia. All of them were present, as well as dozens of mainstream media representatives, including Chongqing TV Science and Education Channel, Chongqing Daily, Dayu.com, SouFun.com, Sina Leju,
Pan Home Network, and Today Headlines, and nearly 111 representatives of home building materials businesses were present to witness this historic moment.
"Standardizing the industry and promoting development has always been the aim of the whole assembly association. Last year, we put forward the slogan of "Rectifying the name for the whole house" in the whole industry, and formulated the "Code for the Overall Decoration of Residential Buildings in Chongqing". Through this activity, the chaos of the whole house has been contained to some extent. This year, we once again promoted four self-contained enterprises, namely, VIO decoration, home decoration, Youle decoration and poetic decoration, and established the' Four Little Dragons' alliance.' Rest assured, quality self-contained' will become the mission of the alliance, and the' Four Little Dragons' will provide consumers with truly assured, worry-free and happy self-contained services with a series of tangible measures. " Zhou Longlin, president of the assembly committee of Chongqing Building Materials Association, said this at the inaugural meeting.
At the conference site, Xiao Dengyu, president of Chongqing Building Materials Association, gave a congratulatory speech. Four self-assembled enterprises, Ouye Decoration, Poetry Decoration, Weixiangjia Decoration and Youle Decoration, signed the Strategic Cooperation Agreement. Tang Weisheng, general manager of Weixiangjia, delivered a speech on the establishment of the alliance on behalf of the four Xiaolong alliance enterprises, and the bosses of the other three enterprises respectively cooperated with Chongqing Kaienyun Technology Co., Ltd., Xilegou and Jiameng Furniture. Signed the Strategic Cooperation Framework Agreement. At the meeting, the four little dragons officially announced that they would invest 2 million yuan to set up a quality assurance fund to protect consumers' home improvement and make customers feel 111% at ease.
2,111,111 yuan will be paid in advance to escort with confidence
As the only planned assembly alliance in Chongqing assembly market at present, the "assured assembly" proposed by the "Four Little Dragons" will not only stay in words, but will be implemented with stricter measures. First of all, the four companies will * * * contribute RMB 2 million as a "rest assured package" deposit, which will be supervised and used by the association. If there are quality problems in the construction site, they will pay unconditionally at the first time; The four enterprises implement the system of joint guarantee and responsibility. No matter which enterprise has problems, whether it fails to perform the contractual obligations subjectively or objectively, the other three enterprises are duty-bound to perform the contract and decorate the owner's house intact.
Secondly, the four enterprises fully integrate hundreds of enterprises in product resources at the supply chain end, tap the supply potential of the upstream and downstream industries, optimize the supply of product materials, and reduce customer procurement costs. We selected Jiameng Furniture (including Jiameng Mattress), "Xilegou" building materials, and the buyer's APP of Cairn International Home Name, a famous furniture store in Chongqing, as high-quality suppliers to ensure the realization of "safe assembly" from the supply chain.
at the same time, the association will also conduct random checks on the decoration sites of these four enterprises, and the quality acceptance and indoor air quality acceptance of at least eight sites every month will force the construction quality to reach the standard and be flawless.
It is reported that after the establishment of the "Four Little Dragons", it will not only integrate media resources, improve the right to speak with confidence, and let consumers know the real confidence, but also jointly market and attract investment, and interconnect and develop together in many fields.
Jesuli Chen, secretary-general of the Whole Assembly Association, told the reporter that in order to widely promote "rest assured assembly", the Association will collect 11 sets of home improvement projects in the city every month to conduct quality supervision and air quality acceptance for consumers free of charge. At the same time, we also hope that more self-contained enterprises will join the big family of "rest assured and self-contained", so that Chongqing's self-contained market can grow healthily. "Let consumers get reliable and affordable services. This is the initial intention of our association and all member units."
■ Influence
Accelerating the reshuffle of the industry, Matthew effect intensifies
According to the data of Chongqing Whole Equipment Association, the market share of whole equipment has increased by 111%, and in 2116, the whole equipment accounted for more than 61% in the home improvement market in Chongqing, and the whole equipment is replacing the traditional basic equipment with an overwhelming advantage.
behind the rapid development, there are endless chaos in the industry, and the related enterprises are uneven. Some insiders said that in the past two years, the whole package has also entered the reshuffle period, but because of the small gap between the comprehensive strength of various enterprises, the reshuffle is slightly deadlocked, which is not good for the industry, enterprises and consumers. The emergence of the "Four Little Dragons" alliance, which gathers the strength of four enterprises, can quickly stand out among many enterprises, establish norms and set an example, greatly incite the existing market of the whole assembly and accelerate the reshuffle of the whole assembly industry.
■ Voice of the Four Little Dragons
The monopoly of resources and the market gap need to be overcome by like-minded allies. At the other end of the mountain, we are better equipped and better. The four companies are very similar in customer orientation, output value scale and standardization, and have the same business philosophy, and they are all located in four core areas: Jiangbei, Yubei, Jiulongpo and Nan 'an District. Go hand in hand to provide high-quality, guaranteed and complete services for more citizens. The four enterprises will work together to create industry norms, integrate superior resources, provide consumers with cost-effective products, and implement joint guarantee and responsibility, which will lead more small and medium-sized decoration enterprises to develop in a large scale and standardization, and at the same time make consumers more rational.
—— Jiang Yurong, General Manager of Poetry Decoration
Our current home improvement market, especially the whole market, has become an ideal world for all the "God of Wealth" to cash in. The emergence of the "four little dragons" is to establish industry norms. For the whole decoration industry, we can resist trap marketing and late addition and advocate transparent consumption; Promote the positive development of local decoration enterprises; Form industry standards and norms that the industry * * * abides by; Drive the pan-righteousness alliance of packaging enterprises to form a seamless docking mode directly with suppliers. For consumers, the four alliance enterprises jointly guarantee, so that owners have no risks and no worries; The assembly association and the Municipal Construction Committee Quality Supervision Station will carry out third-party quality supervision to create a better quality and assured project; Media supervise the construction site, so that the decoration can enter worry-free 2.1; Through the alliance with excellent suppliers such as Kane, Jiameng and West Tesco, the owners will have more advantages and cheaper choices in furniture and other products.
—— Ouyang Zhixing, general manager of Ouye Decoration
In recent one or two years, the whole assembly industry in Chongqing has been in a dogfight situation, and with the passage of time, it will gradually show the Matthew effect of "the strong are stronger and the weak are weaker". The development of the four self-contained enterprises will bring great energy to generate, which can't be underestimated for the industry and market. The emergence of the four little dragons in the whole assembly is likely to become an accelerator for the reshuffle of the whole assembly industry, and the reshuffle of the whole assembly industry may intensify. The pursuit of * * * with confidence in the whole package brings us together, and then we will do our best to bring consumers a different and truly assured high-quality whole package consumption experience. At the same time, the voice of healthy and honest assembly advocated by our four families will also receive attention and support within the industry, which will promote the healthy development of the industry.
—— Tang Weisheng, general manager of Weixiangjia Decoration
A large amount of capital has entered the whole assembly industry, and some enterprises with deep pockets have implemented media monopoly, which makes consumers unable to receive many voices fairly. We will work together to send the most standardized sound of whole assembly to consumers. We should establish industry norms and set an example. From reception to design, from quotation budget to contract, from entry to construction, to after-sales service, we need to establish a standard to improve customer satisfaction. We are by no means putting on a show. Real money will spend 2 million yuan as a quality assurance fund. If there are quality problems in the construction site, we can immediately pay compensation through the association. The four companies are jointly responsible for each other. If one company defaults subjectively or cannot perform the contract objectively, the other three companies will be duty-bound to perform the contract and decorate the owner's house as agreed in the contract, so that the owner can rest assured.
—— He Mingrui, General Manager of Youle Decoration