According to Baidu Encyclopedia, the lead designer (chief designer): responsible for project planning and provide creative ideas. Requires excellent creativity and communication skills. Focuses on the initial design phase of a project. May have more experience and expertise in specific design areas.

Full Service Designer (Full Service Designer): Responsible for translating initial design concepts into detailed, workable designs. Requires strong technical skills and attention to detail. Specializes in project implementation and execution. May have broader skills and experience in all aspects of design. Both Lead Designers (Principal Designers) and Full Service Designers (Full Service Designers) have their own strengths and responsibilities in the design field.